Warner Music Asia today announced the establishment of its first Asian electronic music brand, Whet Records. It aims to sign contracts and cultivate electronic music talents, and provide DJs and producers with a powerful distribution platform, marketing and brokerage services to help artists develop in the Chinese and international markets. The operation of the
Whet Records brand is led by Yang Yayu Zoe Yang. He has worked in Chinese Culture and participated in large-scale music festival projects including EDC Daisy Electronic Music Carnival. He has rich IP operation experience. Zoe Yang reported directly to Warner Music Greater China CEO Jonathan Serbin, who has more than 20 years of experience in the music industry, especially the electronic music industry. He served as CEO of Mixmag Asia Pacific, worked closely with Asian and Western musicians and was responsible for producing a series of successful electronic albums.
The first DJ signed by Lizzy Wang, who was rated as China's No. 1 DJ by DJane Magazine twice (2020, 2021). Lizzy Wang is the first Chinese female DJ to perform in Ultra. She also performed well in major international and domestic music festivals and events, including the EDC, Jungle Music Festival and the Singapore F1 Grand Prix.
Lizzy Wang has created and recorded many songs, and has collaborated with Trance legend Ferry Corsten, HenriPFR and Valentino Khan. He also made it to the Chinese music rankings and is a very accomplished producer. Her first single "Flexy" released on Whet Records is a female empowerment song led by Warner Music Norwegian pop singer-songwriter Julie Bergan. The song will be released in China on April 15 and will be released globally in EP on April 29.
Lizzy Wang: "I am very happy to join Warner Music Whet Records. We need a professional electronic music label to develop the Asian electronic music culture. We look forward to working with Warner Music to share better music with our fans."
Jonathan Serbin said, "We are proud to announce the signing of Lizzy Wang. We believe that her performance on the stage and her ability as a producer are highly representative of our brand spirit. She has proven her great appeal in China, and Whet Records will help her gain more opportunities in other regions and internationally in Asia." Simon, President of
Company 0 Robson's comments: "WHET has the DNA of electronic music. We will integrate Warner Music's resources and expertise to help the development of the brand. We are very happy to showcase Asian talents to the world."
In the past decade, the Asian electronic music market has developed rapidly. The Electronic Music Festival market is becoming more and more prosperous, providing many opportunities for Asian musicians and presenting fans with feasts. At the same time, Asia's vibrant Club culture also provides a stage for DJs to hone their skills.
Before the epidemic, electronic music festivals developed rapidly. International music festivals such as EDC Daisy Electronic Music Carnival, Ultra Music Festival and Creamfields Creamfields have entered the domestic market, and hundreds of local electronic music events of all sizes have been held in various places. Although it was suspended due to the epidemic most of last year, as the epidemic eased, there were still many opportunities in the domestic market.
Whet Records – Contact
[List Director: Zoe Yang ︱[email protected]]
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