As we all know, in the past two years, the smartphone market has encountered a relatively "stubborn cold wave", "mobile phones can no longer be sold", and "young people don't like to change phones anymore", but not only young people's desire to "change new phones" has decreased, but everyone's replacement cycle has ranged from 1 and a half years at the beginning to 2 and a half years later, to 2 and a half years now, or even 3 years. The direct manifestation of the continuous extension of the replacement cycle of
The decline in mobile phone sales.
According to the agency CINNO Research data, domestic smartphone sales in August were about 20.44 million units, a year-on-year decrease of 26%. This is the seventh consecutive month since February this year that mobile phone sales have fallen into an "embarrassing situation" of negative year-on-year growth.
And the official launch of Huawei Mate 50 and iPhone 14 in September undoubtedly brings a long-lost "warm current" to the sluggish smartphone market. Whether it is the iPhone 14 series that was officially launched on September 16 or the Mate 50 series that was released on the 21st a week, as two heavyweight models in the high-end market, the popularity on the day of its launch is still beyond the reach of other smartphones.
On the day the iPhone 14 series was fully launched, offline stores were as usual, with most consumers coming to buy the iPhone 14 Pro version, while few people were interested in the iPhone 14 basic version and iPhone 14 Plus.
question is that Cook 's "difference knife method" this year is too accurate, so the basic model of iPhone 14 is too different from the Pro version. For consumers who choose to buy the new iPhone , it is better to add another thousand to experience the A16 chip and Lingdong Island functions.
Therefore, "iPhone 14 may become the worst-selling model in history" has successfully become a hot topic, causing heated discussions. It is reported that due to the poor performance of iPhone 14, Zhengzhou Foxconn upgraded some of the iPhone 14 production lines to the iPhone 14 Pro series, and the shipment of iPhone 14 Pro and Max versions is expected to account for 60%-65% of the overall series. The popularity of the iPhone 14 Pro starting at
html naturally raises the average selling price of Apple phones. Compared with the $873 in the fourth quarter of last year, with the output of iPhone 14 Pro, the average selling price of Apple phones is expected to hit a new high in September, reaching $892.
At this point, it has been reported that thanks to the popularity of the iPhone 14 Pro version, Apple 's revenue in the fourth quarter of 2022 may reach US$90 billion.
The Mate 50, which is also a high-end model, is also popular with the iPhone 14 series after it is launched in pre-sales and spot first launch.
For example, the appearance of related topics such as "More than 3 million people make reservations, the Mate 50 series is expected to hit tens of millions of sales". The newly launched Beidou short message function, 1% emergency mode and Kunlun Glass with 10 times improved drop resistance. The Kunlun glass version equipped with the industry's first Swiss SGS five-star glass drop-resistant certification is more popular.
Statistics show that orders equipped with Kunlun glass account for about 50% in the Mate 50 series.
Since these two mid-to-high-end models were launched in September, people have given high expectations for their sales. Although there are no data statistics from professional institutions, it is reported that the first batch of Mate 50 series was about 4 million units, and the sales of the iPhone 14 series in the three days before its launch were about 987,000 units, approaching 1 million.
For high-end smartphones that have been on the market, perhaps only Huawei and Apple can achieve such "records".
In the overall smartphone sales market, the market share of high-end smartphone shipments has been rising. Compared with global smartphone shipments in 2021, the market sales of high-end smartphones increased by 24% year-on-year, and the share of high-end market has also reached the highest share of 27% in history.
html From November to August, the total shipment volume of the domestic mobile phone market was 202 million units, a year-on-year decrease of 19.5%.Judging from the data and reality, the smartphone market has not yet recovered its vitality. However, with the shipment of the Mate 50 series and iPhone 14 series in September, I believe that the long-awaited smartphone market will usher in a long-lost "mobile replacement boom".
, the "two-year" mobile phone change moment is coming again. Have you changed to a "new phone"?
