text/Li Shuai
In 2018, at the turn of summer and autumn, the world was prosperous and the plants and trees were prosperous.
ZyouMcDonald's Taiwanese store celebrates badminton player Dai Tsingying Asian Games championship, and will launch a Big Mac buy 1 get 1 free discount event starting from August 31. As soon as the burger came out, the people rushed to tell each other. There are long queues in each store, and the supply is in short supply. Not only were the crowds slams in the lane, but the employees were also busy. McDonald's had no choice but to announce that the stores across Taiwan will close in the afternoon, which has set a precedent for McDonald's to enter Taiwan. It is known in history as the "Big Mac Rebellion".
is a fast food burger. I waited in line for 4 hours. Netizens asked in confusion: Have Taiwanese people never eaten McDonald's? People in line to answer: I am greedy for small gains! If you can save a little, buy one get one free, which is equivalent to free free! Some enthusiastic people gave examples: Previously, Taiwanese steak restaurants bought one free, and there was also a crowd of people, queuing up to the streets and alleys. Can it be said that Taiwanese people have never eaten beef?
Looking back at the beginning of the year, the "chaos" in Taiwan's queues have erupted several times. I am inviting all visitors to recall together:
·The "chaos of the shit" of rushing toilet paper
In February this year, due to improper marketing methods of manufacturers, some Taiwanese media reported incorrectly that "toilet paper will increase the price of 50%", which immediately triggered a craze for people on the island to queue up for purchases. In the news, it can be seen that all the toilet paper containers in supermarkets of all sizes were swept away, and the checkout counter was flooded by the crowd. Canadian media even listed the incident as a global anecdote this week for reporting, which made Taiwanese netizens feel ashamed and said that Taiwanese people were in panic and started the "Shit Rebellion".
In fact, there is nothing wrong with the rising trend of paper price costs, but it will not immediately cause such huge fluctuations in the price. The Taiwan government did not make any efforts to balance prices, but instead allowed the media to capture the situation. This caused such riots is really a strange story.
·Crazy grabbing mobile network packages for "499 to eat until full"
In May this year, Taiwan Communications Company launched a promotional plan that only lasts one week, "Ten-binding for about 30 months, 499 yuan (NTD) per month (NTD) mobile network full". Because this plan is too big compared with other mobile network programs in Taiwan, and the media has rushed to report, a large number of people are queuing up to pay liquidated damages to change the plan. During the promotion period, people flocked to the crowd, and employees were still overwhelmed with working overtime. However, despite the surge in the number of new users, it has also brought serious negative effects such as overwork for grassroots workers and possible reduction in network speed.
Then, some analysts said: On the surface, it is indeed relatively preferential. But in fact, it contains loopholes that cause additional costs, which is suspected of fraudulent users. Another round of queuing up and another large-scale fool, netizens said helplessly, "499 has become a hatred in their hearts!"
In less than three months, another round of "big mage chaos" broke out, making people sigh: Taiwanese people must have a plant, either planted on toilet paper or planted on 499, and there is still a hamburger waiting for you! If all three are included, it can be called "lucky three consecutive games".
To sum up, the range of products that triggered a rush in line in Taiwan is amazing. Perhaps, what Taiwanese people love is not a specific product, but a form of "queuing up". This can be seen as a kind of "herd mentality", but more importantly, it starts with the reality of Taiwan.
Some experts analyzed: Why do Taiwanese people rush up "stop" when they hear the discount? The most fundamental reason is that Taiwan’s economy is in a recession, so people naturally like to “get cheap” and save as much as possible!
According to the latest public survey at the end of August, Taiwan's salary situation continues to be sluggish, 42% of companies do not have a reasonable salary adjustment system, and more than 70% of office workers aged 21 to 40 are burdened with high loan debts and have to frequently change jobs and struggle to survive. The public complained, and the Tsai administration was under pressure to announce the increase in basic wages from next year. However, before this decision was implemented, it was criticized for "treating symptoms but not the root cause". Experts analyzed: Since the most essential economic situation has not improved, the false voice is useless.
Interestingly, just two months ago, Taiwan’s leader Tsai Ing-wen lied that “Taiwan’s economic level has reached its best in 20 years.” Now that the report is released, the data is "slapped in the face". Some cartoonists painted comics and satirized: The DPP is not good, Taiwan will not be good!
This is the economy in Taiwan that is overwhelmed, but the salary and benefits of the mainland are rising steadily. In recent years, the number of Taiwanese people who come to the mainland for employment has been increasing. In an interview, someone admitted that he had worked in Beijing for three years and his salary had reached three times that of his Taiwanese peers. Taiwanese media also reported that the mainland has broader development prospects, and there is no doubt that this is the case.
From toilet paper to "big max", the craze for the people is to put it bluntly, it is still an economic issue. From a historical perspective, the economic foundation determines the superstructure, and economic development also heralds the future development of a region. After all, " has full granaries and knows etiquette ", and when the living standard cannot be guaranteed, grabbing "small advantage" may be just a minimum performance. If the problem cannot be solved in time, there may be no "chaos" that will happen next.
