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According to the latest survey by global market research firm TrendForce, although laptop shipments in the second quarter are supported by brand manufacturers' demand for new machine distribution, most brands are affected by the high inventory level of European channels and the slow sales speed. Overall brand shipments in the second quarter were not as expected, with only 1.1% growth compared with the first quarter, reaching 38.86 million .
Laptop shipment rankings in the second quarter were reshuffled, with American Apple and HP performing a big leap forward
HP:
got rid of the haze of shipment in the first quarter, and shipments in the second quarter grew by 10.1% against the trend, regaining the throne of the first place. Since HP will officially split into two companies in August this year, all employees strive to perform, and the new models continue to be released, TrendForce expects its third quarter to continue to rank as the champion of laptops.
Lenovo: After the smartphone market failed, the laptop part was also affected by the decline in demand in Europe and the gradual rise in inventory. Shipping in the second quarter did not rise but fell, with a quarterly recession reaching 2.7%, and the second quarter ranking retreated to second place.
Dell:
Due to the slight growth of North American consumer market, it drove 4% of shipments in the second quarter, and continued to maintain the third place.
Apple:
is driven by the launch of new 12-inch MacBook Air and the shipment of upgraded and modified models such as the Air and Pro series. In addition, the main battlefield is in the United States where the economy is stable and the exchange rate is strong, and the base period of the first quarter is low. Therefore, shipments in the second quarter have a sharp increase of 25%, jumping to fourth place in one go.
Asus and Acer:
Telephone brandsAsus and Acer are also affected by factors such as the decline in demand in Europe, the upcoming launch of Windows 10 in the third quarter, and the release of Intel's new CPU Skylake in the fourth quarter. The laptop market has a strong atmosphere of waiting and deferred purchase in the second quarter, with the decline in the shipment season of Asus and Acer at 1.8% and 8.2% respectively.
Toshiba:
Japanese brand Toshiba is in a period of poor transition between new and old models, so shipments in the second quarter declined by 29%. Korean Samsung continues to transform, positioning its target market to high-end businesses with small shipments but good profits, so the shipments continue to decline by 40.4%. The final battle point of the shipment of
is in the second half of the year. The pressure on the 15.6-inch new phone is high.
TrendForce laptop analyst Wang Jingyi said that laptops performed poorly in the first half of this year, and the pressure on brand manufacturers is even heavier. Therefore, the final battle point of the overall shipment will fall in the second half of the year. We hope to seize the market share through the distribution of new models equipped with Windows 10 operating system to recover the decline in the first half of the year.
Wang Jingyi said that the bleak shipment of the whole machine in the first half of the year led to a widespread accumulation of inventory. In addition, the subsidies for Microsoft's Windows 10 operating system were only 14-inch laptops, resulting in a high licensing fee for mainstream 15.6-inch products, which is expected to be detrimental to the sales of 15.6-inch new phones in the second half of the year. Therefore, TrendForce estimates that the total shipment of laptops in 2015 will decline to 168 million units, a yearly recession of 5%.
, and panel manufacturers are also hit by the decline in demand, shifting laptop panel production capacity to larger LCD display products. It is estimated that laptop panel shipments will also be reduced to 180 million pieces, a yearly decline of 6.2%.
