At present, on Pinduoduo, the popularity of microwave oven glass bowls, glass cups, red wine glasses and other products in Kerui flagship store is increasing. The price is the price of ordinary people, but the product quality can reach international standards.

glass cup, glass bowl , can these glass products used in daily life form a brand?

of course. At present, on Pinduoduo, the popularity of microwave oven glass bowls, glass cups, red wine glasses and other products in Kerui flagship store is increasing. The price is the price of ordinary people, but the product quality can reach international standards. Behind the Kerui brand is Anhui Deli, the largest daily glassware manufacturer in Asia and the first domestic daily glass listed company. Its products are exported to more than 70 countries around the world, with annual sales exceeding 1 billion yuan.

In 2018, Deli's market share in the domestic market was close to 20%, which means that 1 is manufactured by Deli for every 5 household glass cups on the market. However, everyone uses glass cups, but few people know that Deli - having top products and no brand awareness, is a common problem among a group of leading domestic manufacturing companies. The change in

occurred at the end of last year. In December 2018, Pinduoduo launched the "New Brand Plan", which will support 1,000 powerful and unbranded manufacturing companies in various fields, cultivate independent brands, and establish more direct connections with 443 million consumers on Pinduoduo.

"New Brand Plan" made Deli heartbroken. Deli is not lacking in strength. For many years, it has provided ODM services to international first-line brands and designed and manufactured many popular glass products such as Pepsi , McDonald's , etc. What Deli lacks is a more accurate understanding of the domestic market and a practical and effective marketing channel.

In Pinduoduo's "New Brand Plan", these problems have been solved. Thanks to Pinduoduo's consumer big data and user feedback, combined with industry experience, Deli has set some key dimensions for new product research and development, including "cups", "high temperature resistance", "thickening", "capacity" and most importantly "cost-performance ratio".

After compatible with these key dimensions, Deli upgraded the brand "Keri", which specializes in offline high-end hotels, and launched a fully customized product flagship store dedicated to Pinduoduo - fully adapting to consumer needs and achieving a perfect fit from quality to price. These new products,

, represent the top manufacturing processes in the industry. It can withstand a temperature difference of 150℃. After taking it out of the refrigerator, it can be poured into boiling water directly, and it can be used directly in electric pottery stoves and open flame environments - you have used many glass cups, but you may not have seen such "concert" ones.

In fact, Deli's explosion has been on the rise since he joined Pinduoduo. In January this year, Deli entered Pinduoduo. Without the early promotion, the sales volume in the first month was close to 150,000; during the " New Year's Goods Festival " period, the daily sales of Deli red wine glasses exceeded 20,000 pieces, and the overall sales volume increased by more than 50% month-on-month.

"The sales growth rate of Pinduoduo platform is very fast, and users have shown amazing consumption explosiveness. We have gained a group of new customer groups in the sinking market in a short period of time, forming a very high brand repurchase rate." Cheng Yingling, senior vice president of Deli, said this. Deli is a good reference for China's manufacturing industry's independent brand path.