Everyone knows what marketing means, so what about "new marketing"? When faced with this problem, many people will probably feel confused and feel that they seem to know what it means, but if they say it specifically, they can't say it. Then I will briefly introduce the content i

marketing everyone knows what the meaning is, so what about "new marketing"?

When faced with this problem, many people will probably feel confused and feel that they seem to know what it means, but if they say it specifically, they can't say it. Then I will briefly introduce the content in this aspect here so that everyone can better make use of the new marketing layout to develop. Specifically, "new marketing" is marketing in the context of mobile Internet. Compared with simple marketing, it is new and new because it is based on the Internet, and upgrades and transforms the production, circulation, sales and other processes of goods by using advanced technical means such as artificial intelligence and big data, thereby reshaping the business structure and the retail "new" model of the ecosystem. Therefore, the focus of new marketing is on the application of emerging Internet technologies, and also on the barriers between online and offline to create a deep integration. There is no doubt that our industry companies are currently in the new marketing era!

Since we mention new marketing, we have to talk about how companies should seek development in the face of new marketing. Here we believe that "enterprise live broadcast" is a very good practical tool. This new marketing model takes into account the advantages of low application costs and accelerating the accumulation of private domain traffic. It can also strengthen the brand and meet the needs of the scale development of live broadcast business. Therefore, there is definitely a lot to do when choosing corporate live broadcasts to deploy new marketing! In terms of specific applications, brands that are not skilled in this can form a live broadcast team, build a broadcast system, and create a live broadcast room with the help of a professional study club. For example, UFIDA Study Club, a subsidiary of UFIDA Xinfu Society, has excellent strength. The "online + offline" multi-module course launched has now helped many brands embark on the road of efficient live broadcasts!

There is information that when a domestic maternal and infant brand wants to improve the broadcasting effect, solve the problems of difficulty in retaining talents and monetization, UFIDA Youfu Study Club provides great help. During the cooperation, the maternal and infant brand learned the offline special training class module course of UFIDA Youfu Study Club, which specifically includes guiding traffic, promoting conversion, powerful monetization, talent training, product-based sales, product-based marketing, and how to increase the weight of the live broadcast room and efficiently disseminate the live broadcast room. After learning, the maternal and infant brand not only has difficulty in monetizing and no industry voice, but also has found a way to manage the team and live broadcast room and efficient marketing and sell goods, and has explored a more suitable live broadcast model. It can be seen that UFIDA is very capable in helping brands use corporate live broadcasts to find development opportunities.

Nowadays, corporate live streaming has obviously become one of the main means for brands to lay out new marketing. The report compiled by Xiaohulu Big Data also shows that brands such as Suning, Xiaomi, Huawei, and Kelaqi all use corporate live broadcast marketing to acquire customers. Take Kolaqi among these brands for example. On September 23 alone, he also "acquired" 6.165 million yuan in sales through corporate live broadcasts on Taobao. Therefore, using corporate live broadcast to layout new marketing is undoubtedly promising and worthy of the brand’s vigorous use! With this as the background, a number of professional research clubs such as UFIDA Research Club will also need to continuously update and iterate the technologies and resources they have mastered in the future to provide more efficient practical solutions for brand broadcasting and help them soar!