Recently, the Korean girl group MAMAMOO, which has not been new for a long time, suddenly became a hot search in China, attracting the attention of many netizens who are watching melons.
However, after clicking on the hot search, I found that praise and scolding were almost 50% open. Some netizens said that did not want to see the Korean girl group on the hot search. Some even said that "Don't buy hot searches" and "Get out secretly" ...
Although it is not a top girl group, MAMAMOO has a lot of fans in many countries and regions, and its reputation is very good. times have passed, why has the public changed such a big change in their attitude towards them?
1
How to practice "Xinting Mu"?
According to the convention, before writing MAMAMOO in detail, let’s introduce a character -
MAMAMOO, which is a Korean female singing group launched by Rainbow Bridge World on June 18, 2014. It consists of four members: Kim Yongxian (Songle), Wenxing Yi ( Wenxing ), Ding Huiren (Huiren), and Ah Huizhen (Huasha) .
(the picture is from left to right, including Minxing, Songle, Huiren, and Huasha)
As we all know, there are three major entertainment companies in South Korea, SM, YG, and JYP.
If you can debut in the "three major" companies, it means that the idol has won at the starting line from the beginning, and the resources of "born" small companies are naturally not that good. Therefore, MAMAMOO does not actually have an advantage in the battle of the four generations of girls.
SM—Red Velvet
JYP—TWICE
YG—BLACKPINK
Even if the start is unfavorable, MAMAMOO still BLACKPINK
Even if it is not good, MAMAMOO still BLACKPINK has broken through the siege with its super live strength and stage expression. To be honest, their strength in opening a mic is obvious to all, and it really hits many lip-syncing girls in the face.
In 2016, they had been in the industry for nearly two years and won one for the first time on the music program " Popular Song " with the title song " You Most Perfect " and have since embarked on the road to success.
In South Korea, MAMAMOO has a very nice name - "Xinting Mu" . To explain, the meaning of this word is "Because they believe in the strength of MAMAMOO, they are willing to listen to it when they release a new song" .
At present, MAMAMOO, which has been in the industry for many years, holds many popular music, and "starry night" and "HIP" and other songs have successively obtained platinum certification from the streaming and downloading department .
(I personally think that this stage is their beauty)
has a reputation and popularity, and MAMAMOO can be regarded as "changing fate against the will of heaven". However, around 2021, everything changed, and the combination began to go downhill:
quietly blurred in South Korea. After the new song was launched, the number of listening volume was not as good as before;
's reputation in China also reversed, and after became a hot search, netizens' attitude towards them changed drastically.
So, now, let’s go back to the initial question: Why did they reach this point today?
2
After a single member does not renew the contract
MAMAMOO group soul is questioned
In South Korea, where girl groups are crowded, MAMAMOO has a higher appearance than the standard line, but is not outstanding. When netizens mention the "four generations of godly faces", almost no one will think of their members.
(I personally think Songle is very good)
However, MAMAMOO's soul is very touching.Shikuan learned that many people who are not familiar with their musical works have almost become fans of the group after watching the group's group variety show and have become fans of the group.
Compared with some girl groups where members are infighting and excluding, the relationship between MAMAMOO members is really good. After all, they have never had a family background in a small company. They can reach the status of "Finding and Ting Mu". Behind this are both hard work and dedication, and the mutual support of four people.
When watching MAMAMOO group variety show, it is not difficult to find that they get along very naturally and are as close as their family. In addition, the "CP" in the team is also very good. Whether it is sun and moon, angel , bamboo horse, rap line, their relationship is really enviable.
, and MAMAMOO, which looks extremely strong in the group spirit, was questioned after the member Huiren contract expired and the relationship between the members was questioned, and large-scale friction began to occur between the fans of the four families.
(only three fans speak)
In the view of ten yuan, as an adult, everyone must first be responsible for their future. Huiren's behavior of not renewing the contract is understandable. In addition, she is just a personal appointment and will not renew her relationship, and she will still participate in the subsequent development of the MAMAMOO group.
However, in the eyes of the outside world, their relationship is no longer as good as before. After this time it became a hot search, some people raised questions about their group soul ...
(relevant news when Huiren does not renew their contract)
3
Music quality has declined, and the transformation has failed?
"Finding and Listening to the Wood" succeeds and fails due to the quality of music.
The competition among South Korean girl groups is very fierce. Basically, they will start to transform in their 4th or 5th year of debut. Whether the previous three-generation girl group APink or the current four-generation girl group TWICE have experienced this stage.
In a critical period of combination development, the quality of the work is particularly important, and if you are not careful, you will fall from the "altar".
At the beginning, MAMAMOO's transformation was successful. The song "HIP" has good sound and sales, and the market recognition is also high. However, the subsequent singles seemed to have fallen into a vicious circle. Not only is it not as good as the works in the early years, but the MV was also very ordinary.
(This costume is really not a compliment)
Take the song "AYA" , the style of the song is too wild and unrestrained. Although the difficulty of dancing has been strengthened, it was not fully supported during the stage performance. In addition, Minxing was injured during the song, and the overall stage viewing of the group was also discounted.
Anyone who has followed MAMAMOO must know that the combination probably went downhill during this period of time. From this point of view, netizens' ears are quite awesome.
4
"Pick up the bowl to eat, put down the bowl to curse"
South Korea is confused. If the favorability of domestic fans can be preserved, the sales of the album will still be guaranteed, and MAMAMOO will not have reached today. But the problem is that they even lost their reputation in China.
(Do you think this is Chinese style?)
In the past two years, Chinese style elements have often appeared in Korean film and television dramas. After being discovered by netizens, Korean netizens always refused to admit it, and said it was "Oriental style" and it had nothing to do with "Chinese style".
In the context of deteriorating civil relations, MAMAMOO also made this taboo. In a certain event, their stage background and costume design used a lot of Chinese elements, such as Huasha used auspicious clouds, pine and cypress and bamboo as the stage background. After the incident of
was attracted by the public, their reputation in China began to decline.However, at this time, loyal fans still supported them, believing that this is just the pot of the clothing company and has nothing to do with their idols.
But no matter how much fans you love, they can't stand the stupid company. Previously, the company behind MAMAMOO, rbw, had made public inappropriate remarks, which directly affected the reputation of the group.
When it was the worst, MAMAMOO was suspended at the largest fan site in China. The members' fan club also stated that they no longer supported the follow-up activities. had a large number of fans at that time.
Looking back now, fans' memory is still not very good. Not to mention the relevant stations' restoration of publicity, when members are solo, even support is arranged...
Summary
For powerful idols, ten yuan has always been supported and encouraged, but there will be peaks and troughs.
For the current MAMAMOO, the peak period of their group seems to have passed. It is still unknown whether the four members can regain their former glory after leaving the group dividend.
(Maria was really popular at the beginning)
However, with Huasha's brief experience of becoming popular, as long as the quality of the work is better, it is still very promising to become "Finding Ting Mu" again in the future. What do you think?
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