most Recently, there has been a "umbrella friends" craze in the circle of friends. It probably means that when you go out in summer, it is too hot and hot. Some exquisite boys are embarrassed to hold umbrellas, so they want to find umbrella friends to go with them. However, usually girls go out to hold umbrellas, and everyone understands the little thoughts here.
Of course, if you haven’t found a like-minded umbrella friend and feel that going out to hold an umbrella is not in line with your personality, don’t forget that you still have a hat at this time.
There is no doubt that hats, especially baseball hats and fishermen's hats, are very "summer" fashionable items, and have become a handicraft for young men to show off. Compared with a parasol, although it can cover less area, it is better because it can add a lot of points to the Look, which can kill two birds with one stone. It is very convenient and can be worn openly and goes out.
When it comes to baseball caps, many people think of New Era, Supreme, and the "key ring" baseball caps that have been very popular in the past two years, as well as GD's "long tail" Peaceminusone, etc.
does not say that these brands are not good, but because they are too familiar and there are so many fakes on Taobao. So, in order not to let you "bump your head" in summer, Ye Zi will recommend several refreshing hat brands today:
Hélas.
Among the many well-known street brands, Hélas. is a relatively low-key and not "outlier" enough. This may be related to its French birth background.
If you are adidas fans, you should know something about it. It was founded by adidas professional skateboarding player Lucas Puig and designers Stéphen Khou and Clement Brunel, a French street brand with strong skateboarding elements.
In my impression, Hélas. It is not as cool as traditional street brands. It has a little French romance in the simple design style, and the signature umbrella logo is eye-catching. Initially, the market was opened with hat styles, so it was also regarded as a hat decoration brand by some people.
Hélas. Hats are mostly made of canvas material, and some are also added with leather and corduroy, but the most distinctive is its simple and retro style design.
This kind of retro is not the very strong "old-style" retro. It is quite bold in color and is gorgeous and conspicuous, but it is only embellished with a simple logo to create a very young and sporty style. Part of the inspiration is drawn from polo and tennis elements from the 1990s. It can be said that the retro sports flavor is very strong.
TOSEN
Tosen is a fashion brand established in Hong Kong in 2016. Its purpose positioning is quite unique. It wants to create a hat style suitable for wandering between urban office and street culture . The people who adapt to it can be said to be more diverse.
But Ye Zi personally thinks that the biggest highlight lies in its production.
Tosen All hats are baseball caps and are all made of delicate leather texture. It is made of Italian sheepskin, with very fine and exquisite tailoring, and the overall texture is very full. It is fully hand-sewn and has a high degree of durability. The color used is also bright, but it is different from the first one mentioned retro color. When combined with leather, it highlights a fashionable and avant-garde feeling.
From the picture, Tosen's hat looks "thick", but in fact, its soft and comfortable wearing experience is definitely suitable for choosing in summer. The lining is made of Chinese silk material, which can ensure breathability and dryness better than ordinary canvas material.
CPFM
CPFM Nowadays, it is actually a very well-known "niche" trendy brand.
This is not a contradiction. People in China who like Philippine Dong are naturally familiar with CPFM. After personally bringing goods many times, they have made this brand that was founded in 2015 popular. But it has always insisted on taking the niche limited edition route, which will not remind you of it all the time and maintain its unique style.The full name of
CPFM is Cactus Plant Flea Market, which is translated as "Cactus Plant Flea Market" in China. Ye Zi personally likes this name very much and has a unique and weird personality. The current manager is Fei Dong's assistant. Another reason why
recommends it is that is particularly cost-effective among the many trendy brands .
The following series is a joint cooperation style created by CPFM and Nigo brand HUMAN MADE, which Ye Zi thinks is the most recognizable series of its brand. There are four styles including green, khaki, brown and dark blue. The embroidery technology is used to embroider the graffiti-style word "PANT". It is eye-catching and has a strong sense of trendy playfulness, and the price is only $80. However, be aware that CPFM hats are mostly green.
Speaking of hats, there is another country that cannot be ignored, that is Japan .
Just like their glasses, from baseball caps, to woven straw hats, to gentleman top hats, Japan has always had a great hat culture. Its brand also has a very high reputation for its products thanks to its test-worthy workmanship and unique reference for trendy and fashion culture.
For example, Coeur and CA4LA are both famous brands, but the Yezi is still preparing to choose some niche and stylish brands:
SAYHELLO
SAYHELLO is from Tokyo, Japan. Artist Naoki "SAND" Yamamoto established a street brand in 2012, focusing on T-shirts, sweatshirts, jackets and hats. Although it has not been long, its unique style and concept of Tokyo street culture in Japan has attracted much attention. After only three years of its establishment, it was invited to join the Dover Street Market, the buyer store of Kawakubo Rei .
But to be honest, its baseball cap gives Ye Zi a relatively average feeling. The overall layout is relatively wide, which is very suitable for Asian head shapes. It is made of 100% pure cotton twill, which also ensures breathability. But the style design is a little monotonous. If the logo fades, it can be said that it looks average.
And some hat styles have a very low-key color design, and the texture is not particularly obvious.
In comparison, what is more recommended is its denim fisherman's hat. After washing the thick denim, it reveals a white color, making it into a fisherman's hat style. Not only does it not lose its original character, but it makes people feel very summery and is also a great choice for styling.
Override
Override is not a niche, it is one of the three major hat brands in Japan, with extremely high popularity, also known as the "Harajuku Hat King", and is very popular, but it initially opened up the market with its special straw hat products. All the designs of the
brand revolve around the "Sense of Japan" (Japanese cultural awareness), but at the same time, it draws on the classic and simple European casual style, and adopts a neutral style.
Although Override is a comprehensive hat decoration brand, Ye Zi thinks that only its straw hat can be recommended. Other newspaper hats, berets, and painters hats, not to mention whether they are suitable for summer or not, whether they look good or not is a problem. Even with its baseball cap design, Ye Zi personally thinks it is quite fascinating. Its obvious old-fashioned and low-style look is not as good as other street brand styles.
Override has specially treated straw hats and very lightweight paper-woven hats. In addition, they are easy to fold and their breathability is also highly praised. It is also said that its anti-UV function reaches 90%, and it has both sun protection and concave shape.
Of course, a large number of people still dare not try straw hats because they are afraid that they can't hold them. But Override's moderately wide hat brim reduces the difficulty of controlling Asian face shapes. The appearance is very simple and elegant, without obvious cheapness, so for those who want to try straw hats, you might as well consider it.
AZS TOKYO
Finally, this is Ye Zi’s favorite. AZS TOKYO was originally a brand specializing in baseball caps, but now it has also developed into other items such as sweatshirts and jackets. It is also from Tokyo and has only been established for three years, but it has gained a large number of loyal fans with its unique deconstructive style design.
At first glance, the long tail behind AZS TOKYO is more similar to G-Dragon's Peaceminusone, but Ye Zi personally thinks its design will be better.
AZS TOKYO's baseball cap has been added to the process of deliberately wearing and imitating the old one. The holes on the brim are particularly obvious, and different colors of derivation lines are added to the damage to create a comparison. In addition, all its letter logos are hand-embroidered and look much more advanced than the imprinted logos of other hats.
Never try to cut these lines. These designs that destroy contrast will make you feel depressed and will definitely have a good look. The only drawback is that it is a little bit expensive. The average price of AZS TOKYO's baseball cap is around 800 yuan.
This article was first published from the official account: TOPMEN Men's Clothing Network (ID: topmencomcn)
