On April 17, the 5th Weigang Pasteurized Milk Festival was held online. Many industry experts and scholars have held heated discussions on the new opportunities for fresh milk development after the epidemic. At the same time, Weigang’s high-end fresh milk star product Zhichuncaofed fresh milk has been completely upgraded.
Immunity has attracted attention during the epidemic, and the importance of milk has increased
This fresh milk festival kicked off with the cloud speech of Liu Yaqing, Vice President and Secretary-General of the China Dairy Association. She said that my country's dairy industry has a solid foundation and huge potential, and the demand for dairy consumption will increase in the future. During the epidemic, the entire industry has performed its duties and taken positive actions, and has been widely praised by all walks of life. The whole industry has firm confidence and turns crises into development opportunities, which will surely achieve recovery and growth of the dairy industry.
Liu Yaqing, Vice President and Secretary-General of China Dairy Association,
Chief Scientist of the National Dairy Industry Technology System and China Agricultural University Professor Li Shengli shared his views on good milk. "The birth of good milk cannot be separated from good milk sources. Only high-quality dairy cows and pastures managed by modern scientific methods can produce high-quality raw milk."
Chief scientist of the National Dairy Cow Industry Technology System and Li Shengli, China Agricultural University,
Vice Chairman of the National Dairy Industry Science and Technology Innovation Alliance, affirmed the nutritional value of pasteurized milk from a technical perspective and its importance to enhancing resistance. According to reports, milk contains a large amount of active nutrients, such as lactoferrin , immunoglobulin, lactoperoxidase, etc., among which lactoferrin has a protective effect on cell DNA damage, can regulate immune function, and enhance human immunity. He pointed out that milk from afar has three major pain points: high processing temperature, long transportation distance and long storage time. He said that in order to ensure the maximum retention of fresh nutrients in milk, local high-quality pasteurized milk should be preferred.
Professor Sun Guiju, a nutrition expert at the School of Medicine of Southeast University, introduced the importance of drinking fresh milk from the perspective of dietary structure. She said that the treatment guidelines issued by the National Health Commission clearly point out the importance of autoimmune rehabilitation, and in the "Nutritional Dietary Guidelines for the Prevention and Treatment of Pneumonia Infected by the New Coronavirus" it is clearly stated that "try to drink 300g of milk or dairy products every day", and also lists milk as one of the key guarantee materials for epidemic prevention and control, and is listed as a "vegetable basket" product along with vegetables, meat and eggs. This series of initiatives raises the importance of milk to an unprecedented level.
Pasteur low-temperature fresh milk rose against the trend, Weigang seized market opportunities
After the sharing speeches of scholars and experts, Bai Yuanlong, chairman of Weigang Group, shared with everyone how Weigang seized market opportunities and thoughts on the development direction of dairy companies in the context of consumption upgrading. He said that the sudden outbreak of the new crown pneumonia epidemic has aroused people's high attention to improving immunity, "drinking milk to fight the epidemic" has become a market demand, and the sales of low-temperature pasteurized milk have risen against the trend, and the awakening of the health awareness of the whole people will further release the huge potential of fresh milk consumption. In order to ensure that consumers can still drink fresh, high-quality, healthy and nutritious milk during the epidemic, Weigang people stick to their posts, give full play to the advantages of local milk sources, localized flexible supply chain system, and full-process contactless delivery, ensure supply point-to-point, work hard online and offline, race against time, let nutrition reach home, and fulfill the fresh promises to all consumers with practical actions.
Bai Yuanlong, Chairman of Weigang Group,
As an enterprise with a history of 92 years, Weigang has experienced the ups and downs of the industry and the test of the times. To this day, it still delivers milk to 3 million families in East China and tens of millions of users every day. Wei Gang firmly believes that only by achieving high-quality development through innovation and giving back to consumers with safe, fresh and high-quality products is the magic weapon for dairy companies to continue to flourish.
When talking about innovation, we have to mention the major upgraded product at this fresh milk festival - kraft paper environmentally friendly packaging "Zhichun Grass Fresh Milk".It is reported that this product has four major hard-core strengths: Zihua Alfalfa is a physiological necessity and green health product for dairy cows to produce milk. Weigang uses imported alfalfa to raise dairy cows, providing high-quality protein, rich vitamins and minerals for dairy cows; all pastures in Weigang use TMR feeding systems, and the "gold ratio" of feed is accumulated by the guidance of animal husbandry experts at Nanjing Agricultural University and the experience of Weigang nutrition experts. The pasture used for the fresh milk of the dairy cows is the designated ranch of high-quality milk - Xuyi ranch. This ranch is the designated visiting ranch of the 8th Dairy Conference and the national student grandma source base. It has passed the GAP certification of the Ministry of Agriculture. It brings higher guarantees to the quality of fresh milk; at the same time, the products are transported by professional milk tankers, and the entire journey is stable at 2-6 degrees Celsius, ensuring the freshness and quality of the products to the greatest extent.
to Chuncao Ferment Fresh Milk Ring Kraft Paper Environmentally friendly packaging
pays tribute to the original intention with craftsmanship and careful making a cup of warm, loving and caring milk is the belief and unremitting pursuit of Weigang people throughout the ages. Weigang has always taken "safe and healthy, green, low-carbon, nutritious and fresh" as the core standard for high-quality milk, continuously increases the construction of high-quality milk source bases, comprehensively promotes the construction of high-quality milk projects, controls from the source, selects cattle breeds, improves scientific feeding levels and nutritional indicators of fresh milk, adheres to low-temperature sterilization to make milk more natural, retains more original daily substances, and provides consumers with trustworthy fresh dairy products.
At the same time, resource-saving and environmentally friendly green development system, achieving green circular and low-carbon development, and harmonious coexistence between man and nature are important principles followed by Weigang factory, ranch construction and enterprise operation and management. Large-scale ecological circular breeding bases, digital smart factories, and green logistics system construction are all vivid practices of Weigang's implementation of the green environmental protection and sustainable development strategy. Weigang's unique daily milk delivery and household sales model has insisted on using recyclable glass bottle packaging for decades, which effectively saves resources while ensuring product quality. According to statistics, the glass bottle packaging used in Weigang can save 30 hectares of forest every year, which is equivalent to the forest area of a Purple Mountain. It can provide 30,000 people with oxygen breathing every day, and preserve homes for thousands of animals and plants. This new upgrade of the environmentally friendly packaging of kraft paper "Zhichun Grass Fresh Milk" is another successful attempt by Weigang on the road of exploring low-carbon emission reduction and green environmental protection.
As a century-old dairy company in Nanjing with the reputation of "China's time-honored brand", Weigang Dairy continues to empower industrial transformation and upgrading through technological innovation, and has also made a vivid interpretation of the "Healthy China Strategy" with practical actions. It has always taken protecting fresh and high-quality dairy products as its corporate mission, and is committed to allowing every Chinese to drink high-quality, nutritious, healthy and fresh milk produced from the local area to protect the health of the people.
