"Eat two pounds of dumplings and two pounds of sauce beef for breakfast, it's enjoyable to eat!"
"Eat 1,000 yuan in a meal, and almost chew off your teeth!"
On the video website, there are many food broadcast videos that sell "eat more" and "eat weird" as the selling points, and some even have hundreds of thousands or millions of clicks. But while various "big eaters" benefit a lot from the video, some netizens also questioned the information conveyed by the video. Experts suggest that video and live broadcast websites should restrain such big eaters, thereby eliminating waste and guiding healthy diet.
raises doubts
After eating, he vomited and became an internet celebrity
k 0 The young man ate 15 plates of dumplings in one breath
"Boss, give me 15 dumplings..." In the video, a slender young man was full of 15 plates of dumplings, which totaled two or three hundred. Soon, all these dumplings were swept away by him. After the meal, the young man remained calm and his heart was still beating, and he even joked with the boss. In the comment section, some people envy the blogger for "will not be fat if you can eat", while others think that watching videos "really make a living".
At the request of fans, a blogger challenged to eat 25 hamburgers for a meal
In another video, a girl who claimed to be only 80 pounds started a hamburger challenge “at the request of fans”. I saw her walk into a hamburger restaurant and calmly ordered 25 hamburgers. Faced with the waiter's doubts, he still insisted on placing an order and finally finished all 25 burgers.
Such a video with the theme of "eating" is called "eating broadcast". The video maker, known as the "food broadcast blogger", has captured a group of fans through "eating more and more", and has also gained considerable benefits due to the number of video clicks and rewards.
Video blogger demonstrates how to use editing to turn ordinary people into "big eaters"
But some people question, do these big eaters really have special abilities? Some people who are flirting even imitated and created a fake "big eater" video. It seems that the video blogger finished twelve packs of instant noodles in an hour and a half. But in fact, the entire meal was edited and accelerated. The meal seen in the camera was actually divided into multiple meals before it was finished. The real time took 30 hours.
A video blogger was photographed by fake eating and vomiting
If it was just a "one meal", it would be considered a fool at most, but there are some "big eaters" who are wasting food by fake eating. In a food broadcast video, a female blogger seemed to have eaten more than 20 plates of fried noodles in one go, but the real situation of her video shooting that day was photographed by another customer on the scene. It turned out that the lady did not really swallow every bite of noodles, but spit it into the trash can at her feet, and then through a series of editing and acceleration, she created the illusion of her "big eater".
A blogger accidentally uploaded an unedited fake eating video
Someone pretended to eat was exposed by someone else's video, and some careless blogger accidentally posted the original unedited video. In a certain video, a big eater blogger is eating pancakes with relish in front of the camera. But the next second, with the instructions of the photographer behind the camera, "Stop!" and "Spray!", the blogger quickly spitted the pancakes he had just eaten into the basin at hand, and the scene was disgusting. This behavior of eating and vomiting on the camera lasted for more than ten minutes, and the blogger wasted food in order to attract attention was also criticized by netizens.
Survey the source
"Big Eat King" was originally imported
Eat Play Where did this form come from? The reporter found that "food broadcast" is actually a standard imported product, and even the name is translated directly.
In 2014, Korean video maker Park Shuyeon live-streamed her "dining show" for the first time. The scene of a large number of hamburgers, fried chicken and ramen spread out in one stroke, which created a huge contrast with the beautiful and thin female image in front of the camera, instantly attracted a large number of netizens to watch. This also made Park Shuyeon the "founder" of the food broadcast industry, and "Mukbang", composed of Korean "eat" and "live broadcast", even became a new word recognized internationally.
At that time, China's online live broadcast market was still in its infancy, and the trend of "food broadcast" first went to Japan. The food broadcast internet celebrities represented by Yuka Kinoshita seemed to have also "set the tone" for food broadcast - every live broadcast, they had to eat a lot of food or drink a lot of beverages, and carbonated beverages were better.
If the attributes of the "big eater" are combined with a slim figure and female identity, they will be more popular among netizens. In 2016, at this time when it is regarded as the "first year of live broadcast in China", food broadcast finally became the "arena" for domestic video producers. " Mizijun ", which also uses the "big eater" as a gimmick, has become the most well-known female food broadcast blogger in China. As of press time, its Sina Weibo has nearly 20 million fans, comparable to a film and television star.
In this "eating" showdown, male bloggers seem to suffer a little. So fresher elements and curious ingredients also frequently appear - perverted spicy chicken wings, god of death spicy strips, canned herring... These foods that ordinary people have become the "home court" of male bloggers.
When "food broadcast" becomes a popular thing, capital intervention is inevitable. Some analysts pointed out that most well-known food broadcast bloggers are not "fighting alone", and the role of the team behind the scenes cannot be ignored. What to eat, how to eat, how to cater to the needs of fans and even advertisers are all given. After all, when fans see their favorite food blogger, they are eating fried chicken from a certain family, and their "carrying goods" effect is self-evident.
In this carnival of attention and economy, food broadcast bloggers are inevitably going astray, eating more and more, becoming more and more strange. There is a video with nearly 2 million views on the
video website Bilibili. An American internet celebrity, known by netizens as the "Godfather of Carbonate", tried to drink 2 liters of Sprite in one breath in front of the camera - before that, he had eaten more than ten bananas.
In less than a few dozen seconds, Sprite mixed with bananas gushed out of the mouth of the "godfather", but the barrage was filled with "hahahaha" appreciation from netizens, as if they were watching a comedy rather than vomiting heavy-tasting scene.
In a sense, such food broadcast content has become the "mainstream", and its display behavior is not beneficial to the health of video producers, but also spreading wrong information.
Eye-making
Eye-making
A blogger eats rotten food and barely pretends to have delicious expressions
In order to earn the income from video playback, some people even ignore the quality of the food when doing food broadcasts and blindly "large pictures and many pictures" to attract attention. In a certain video, a female blogger cooked a super large lobster, which was delicious. But sharp-eyed netizens found from the state of the food that this huge lobster has actually rotted. As the doubts continued to ferment, the blogger could only admit that the food she ate had indeed been spoiled and deteriorated, and the "delicious" expressions in the video were barely pretended.
There are also food bloggers who have had physical problems due to irregular diet and overeating for a long time. A video blogger who was recently exposed to "fake eating" said that he actually suffered from superficial gastritis and it was already very difficult to eat. In order to maintain the frequency of video updates, I had to eat and vomit, wasting food. What's more, in order to eat more food, some food bloggers actively induce vomiting outside the camera, and long-term "eating" behavior caused by stomach acid to corrode the teeth.
A blogger pretended to eat and vomited, and then apologized that he was sick,
Some people were sick when they were doing food, and some even paid the price of their lives. At the end of June this year, a Shenyang food broadcast blogger suddenly felt her eyes hurt and her arms were numb when she was about to start the broadcast. After being rushed to the hospital by her family, her situation became more and more critical, and she eventually died after she failed to rescue her. According to the deceased's wife, the deceased's original business was not well operated, so she came up with the idea of changing careers to be a "food broadcaster". Over the past six months, he has eaten more and more food, and his weight has suddenly increased by more than 80 kilograms. For this reason, he has to insist on taking medicine, but he eventually lost his life.
Opinions
Eating broadcast should not be "the more you eat, the more you become wild"
As an expert who has studied food waste for many years, Cheng Shengkui, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences, is very concerned about the current phenomenon of eating broadcasts on the Internet. At first, he thought that food broadcasts were just a joke for young people to eat once or twice, "Later I found out that it wasn't. Everyone was eating, everything."
In Cheng Shengkui's view, this food broadcast that implies the risk of waste has a very bad orientation. "It just satisfies some people's curiosity mentality. More and more people watch it, and more people earn more and more traffic, which will eventually lead to more people imitating it."
At present, the "big eater" and "weird" food broadcasts of some video websites have formed an industrial chain. A blogger who is famous for eating will "accept apprentices" and then brings his apprentices to the screen, and the content is mainly "eat more and eat strangely". Cheng Shengkui said that the website should play a regulatory and review role for food broadcast content that is obviously contrary to common sense and is unhealthy, and should not be left alone for the number of clicks.
In Cheng Shengkui's view, as an emerging industry, food broadcasting is not to be beaten to death with one stick, but should encourage healthier and more connotative content to appear. "Just like "Chinese on the Tip of " everyone loves to watch, food broadcasting should also include some food culture content, or call on everyone to eat healthily and nutritiously. Human society has developed for so long, and it should be that it will eat more and more civilized and refined, rather than becoming more and more barbaric."
Source Beijing Daily Client | Reporter Mo Fan Wu Nan
Editor: Gao Shanshan
Process Editor: Wang Mengying
