National Day holiday is approaching, and major training institutions have seized the opportunity of people's concentrated rest and vigorously launched various market publicity strategies. A new round of market bombing will begin again. If the publicity is in place and the activity planning is appropriate, the admissions and resumption of the old students can be both freely allowed.
I have compiled several sets of National Day activity plans for the principals, hoping that the principals can be inspired and have a lot of students during the National Day Golden Week.
activity purpose
1. Starting from the new semester, the children are in the learning adaptation period, and parents don’t communicate much. With the help of National Day parent-child activities, create communication space for children and cultivate their teamwork capabilities.
2. Use the National Day hot topics to promote branding to increase community awareness and influence. Through event publicity, increase the reporting and increase the center's performance collection and student source information.
activity plan
plan 1: Travel is super easy, National Day experience camp!
Activity analysis
Take advantage of the pain points such as traffic congestion during the National Day period and parents' difficulty in choosing travel plans to carry out teaching parent-child outdoor experience camp activities
This activity has the following publicity advantages:
1. The organization plans and arranges the activity process in advance, and does not require parents to solve common tourism problems such as transportation, destinations, and tourism strategies. The training institutions help parents solve the problems of holiday travel.
2. Starting from the new semester, children are in different learning adaptation periods, and parents don’t communicate much, so this parent-child activity creates a space for teamwork and communication for the children.
3. It can better arouse the interests of children and parents and help to continue classes later.
Activity Process
The main purpose of this activity is to promote our training institution to promote class resumption. Therefore, this activity is recommended to be carried out in two parts, so as to promote parents in turn to deepen their impression of us.
Part 1: September 26, 2019 - September 30, 2019
There is a surprise when making an appointment, and you will get a good gift for registration
Anyone who goes to the school to participate in the event during this period -
1, prepay 100 yuan and immediately get a 110 yuan discount, and you can also get a 200 yuan course coupon
2, full registration, and get a 3 bonus 00 yuan course voucher
Anyone who signs up for the high-quality courses at the school during this period -
1. A group report of more than five people in one subject will enjoy a half-price discount
2. One person will apply for more than five subjects. You can participate in parent-child outdoor experience camp for free
Part 2: October 1, 2019
activity process
1. On September 30, the teacher issued a class notice on the student card, which is the collection time, preparation of items, etc.
2. On the morning of October 1, parents and children reported to the training center to check items
3. After arriving at the destination, parents and children "set up camp" with their children, or combine with other families to build a barbecue grill
4. Play and team game time. Note that the game must have winners, so that the campus will organize awards after the event, and further attract parents to the school;
5. After the event, take photos together and take souvenirs, return to the school to commend and summarize and awards
1. Create more opportunities to communicate with parents, which will help establish deep-seated contacts
2. Take various measures to let parents visit the campus as much as possible, such as commendation summary, game winner awards, etc.
3. Promote parent publicity activities to help us to reputation. For example, parents are encouraged to forward the activity photos to win the lottery opportunity, vote on WeChat to select the most beautiful family to win the grand prize, etc.
Plan 2: The Motherland's hymn party!
Event preparation
In the last week of September, the organization telephone and WeChat groups invite students to study, and flyers are distributed around the community and schools, and post event posters to invite target groups.The motherland hymn singing competition is held within the campus or in the community activity square (contact the neighborhood committee and property in advance to determine the activity venue)
Event content
After the participants arrive, the instructor helps the students choose the guided songs, preview the participating songs and prepare the background music. Then the teacher notifies the contestants to go on stage to sing according to the participation number. Finally, all participants will score and rate the award
Prize suggestions
First prize: Deduction coupon worth 888 yuan and customized gifts worth 288 yuan
Second prize: Deduction coupon worth 300 yuan and customized gifts worth 288 yuan
Participation prize: All children who sign up for the competition can get a 50 yuan course coupon
Plan 3: " Footprints of Growth" Education Lecture
Format: Organize a large-scale group meeting in the form of "family education lecture" + "learning planning"
Time: October 1-6, it will be held in groups and venues, each session will be about 1 hour, and will be held simultaneously with the "National Day" happy experience class
Object: Our school and parents of students who are not from our school can participate in
Process: Educational lectures 30min + Planning and Attack 30min
Features: Parents participate in family education lectures (education-oriented), children participate in "National Day" happy experience class (happy-oriented), teachers carry out learning planning (tack oriented)
Personnel: 1 lecturer in each group, 2 people in the theme activities, and the rest are planning and Attack oriented
Requirements:
① Mainly expanding subjects, and classes are supplemented by
② Curriculum planning must be in place, and more than three years is the best
③ Parents need to be clear, and appropriate score improvements must be made
Plan 4: National Day group red envelope course
Usage scenarios
freshmen registration Short-term experience class activity suggestions:
1. The red envelope group transfer class model mainly uses red envelope rebates to carry out community fission. For example, "The original price is 960 yuan, the current price for 3 people into a group is 0 yuan, and only a data fee of 99 yuan is charged." When one parent buys it, share the link to the WeChat group. If any parent joins the group to purchase, two parents will grab the red envelope together, and the amount will be randomly, and it will be directly deposited by the WeChat coin wallet. After the third parent joins the group to pay, three parents will grab the red envelope together, and the amount will be randomly deposited by the coin wallet. Fair and interesting, it just simply triggers the admissions
2. Directly purchase regular courses and pay deposit mode. Parents want to register for the course, but because the amount is relatively large, they are worried about paying directly and want to seize the quota first. They can pay a small amount of deposit in advance and then go to the store to pay the final payment. For example, "The original price is 1,180 yuan/32 hours of summer vacation courses, and three people only need 799 yuan/32 hours after they form a group, and pay a deposit of 19 yuan to rush to buy"
3. The voucher model is a short-term game that stimulates parents' purchases, with a certain discount space and attractiveness. For example, "10 yuan can be offset by 80 yuan voucher" can only use one voucher for a subject. Old students can't use red envelopes and vouchers for class renewal at the same time.
4. Purchase the full payment mode of the regular price class, and pay the full payment for the regular price class at one time. For example, "The original price is 1,499 yuan/20 Lego building block classes, now 3 people can only cost 599 yuan to form a group", it is a very convenient way for parents and users with a trusted foundation.
Specific experience class arrangements can refer to the rhythm below:
Lesson 1: Building feelings, opening ceremony, parent-being class, etc.
Lesson 2-4: Do a rehearsal so that it can present impactful results to parents in the later stage
Lesson 5: Sales-style performance, combined with parents' classes, make transactions on site
Lesson 6: Attack the order again, consolidate the registered parents, and promote hesitant parents to trade again
0 Above are 4 plans for the "National Day" Golden Week. Principals can choose several of these activities for admission promotion based on the actual situation of their school.
Of course, if the principal you have better ideas, I hope you can share them with us, and we will make progress and grow together.
