Orange Township Tourism Factory is located in Jiaoxi Township, Yilan County, Taiwan. It is a modern production equipment to produce golden date candied fruit processing and production site, and it is also an exhibition hall combining Yilan Lanyang culture and golden date candied fruit culture. The design here is simple and bright, with various exquisite and delicious candied fruit gift boxes, and there are dedicated people to explain audio-visual presentations. It is the first candied fruit tourist factory in Taiwan.
Yilan kumquats are originally a good nourishing product, but they were scattered all over the place 34 years ago and no one cares about it. It is just because of the inheritance of a grandma's spirit that has turned into a candied fruit that everyone likes, and even the processing factory has become an excellent tourist attraction in Yilan, with an annual visitor volume of no less than the local 5A-level scenic spots. How does it achieve upgrade?
. Theme positioning
The skin of golden dates is fragrant and sweet, and the flesh is sour and sweet. It is not only an excellent raw material for making candied fruit, but also a prescription for moisturizing the lungs and health. In that era when medicine was underdeveloped, grandma, who was proficient in traditional Chinese medicine, often cooked golden date paste to moisten the throat and relieve qi in the village. She believed that golden dates were fruits for maintenance and treatment. If they could be properly processed, more people would benefit.
In order to continue the spirit of grandma, the first generation of bosses created the sweet orange town candied fruit factory, and the second generation of bosses incorporated concepts such as health, health care, and low-card into the product. In order to let the Chinese people know more about how to choose good candied fruits and understand food hygiene and safety, the first candied fruit tourist factory in China - the Orange Township Candied Fruit Image Museum.
. Story Marketing and Promotion
In the bright and clear display space, the tour guide will guide tourists to understand the history and current situation of the candied fruit in the Orange Country in a relaxed and humorous way. While allowing tourists to learn knowledge, it also makes tourists smile and return with a full load. All of this comes from the experience of our ancestors two thousand years ago.
2,000 years ago, our ancestors discovered that ripe fruits fell on the beehive, and all the beehive fruits did not rot and all the ones that fell on the ground rotted. After a long period of observation and research, they found that when the ripe fruit falls, its skin will be thinner, and the pores will naturally increase the sugar content to achieve natural anti-corrosion by the different penetration and diffusion of high concentrations of honey on the honeycomb.
. Scientific and technological innovation leads
Orange Township Tourism Factory successfully improves vacuum concentration method to replace bleach, from research and experimental golden date processing to the market of candied products, take its essence, remove its dregs, and let the candied fruit return to the most primitive natural flavor.
This is also the only transparent candied fruit production and manufacturing factory in Taiwan. The transparent factory building visited the corridor can make tourists feel happy and have peace of mind. Witness the whole process of fresh golden dates washed, graded, acupuncture, salting, rinsing, rinsing, vacuum candy stains, hot air drying, sanitary packaging, etc.
. The hot spot project creates
Orange Township Image Hall : There is an open conference space in the museum, where the operators of Orange Township explain the development history and business philosophy of Orange Township to visitors, so as to better spread their brand culture.
AGRIOZ Cafe : In order to keep up with the trend of the times, Orange Country has seized the consumption needs of the new middle class and created a fashionable coffee shop to attract the mainstream consumer groups of the times.
Kumquat handmade DIY experience : Every consumer who comes to visit, under the leadership of the Orange Country staff, makes a can of Kumquat products by himself to experience the brand culture and concepts of Orange Country.
Candied Fruit Factory Tourist Corridor : The Orange Township Tourism Factory has created a transparent candied Fruit Factory Tourist Corridor. Consumers can witness the complete and transparent production process of fresh kumquats here, thereby solving the questions in tourists about the safety of candied fruit food.
At present, the Orange Township Tourism Factory has created 10 major categories and 40 subdivided products, achieving an annual output value of RMB 50 million and receiving 300,000 passenger flows per year.
Orange Country Creative Tourism Factory is a creative tourism factory in Taiwan with orange processing as the core content. Although the area is small, it covers multiple learning points such as industrial integration, experience upgrade, product development, etc., providing rich experience for reference:
1, clear positioning and clear theme. With kumquat as the theme, kumquat candied fruit as the core product, creating a variety of exquisite and compact products;
2, focusing on experience and strengthening value. The most important thing in the park is the Kumquat DIY experience project, which gives tourists the opportunity to make products that suit their own tastes;
3. Tell good stories and pay attention to culture. Whether before tourists visit or during the tour, you can see the emotional injection of the product story and careful exploration of culture by farmers;
4. Pay attention to marketing and product output. Through marketing, more people know the brand of Orange Town, and then expand through various channels to achieve product export.
——Blue Ocean Comments
From June 30 to July 6, 2019, the Blue Ocean Taiwan study tour will go to the Orange Township Tourism Factory to have a face-to-face exchange with Lin Dinggang, general manager of Orange Township Tourism Factory, to have an in-depth understanding of the operation experience of Orange Township Tourism Factory!
