asked: What do you think about canceling the lottery betting station?
A few years ago, some people believed that lottery sales channels should shift from a single-centered betting station model to a decentralized social channel, such as pharmacies, newsstands, supermarkets, Internet cafes, gas stations, and even entertainment venues such as KTVs. There have been a lot of discussions on this issue over the years, but there were no consistent results in the end.
So, should lottery be operated centrally or scattered? Perhaps we can see the recent actions of lottery agencies in various places, and we may get a glimpse of the clues.
Post office and Internet cafe sell lottery tickets
On January 15, 2016, China Lottery Network signed a cooperation with Beijing KTV sales welfare lottery ; in March, Inner Mongolia Sports Lottery Center cooperated with the Inner Mongolia Branch of China Post Group; on the afternoon of August 10, the Culture, Sports, Radio, Film and Television Bureau of Loudi City, Hunan Province convened more than 100 Internet cafe owners in the urban area to hold a work promotion meeting for sports lottery sales to Internet cafes... More and more lottery institutions have promoted lottery sales channels to various places except betting stations. After the Internet lottery was banned, lottery players can only buy at betting stations. On rainy days, some lottery players eventually gave up betting because they could not find betting stations within a few kilometers nearby, which eventually led to a certain decline in sales. Lottery entry into gas stations, KTVs and Internet cafes is not only a lottery organization that expands its retail channels, but also a helpless move to deal with the ban on Internet lottery.
A Beijing lottery player once said in the after-sales service of the Internet lottery: "If the lottery station can be spread all over the streets and alleys and there is no need to queue up, it is not unacceptable to no online sales, but it is obviously not now. When your physical store cannot meet the needs of lottery players, it should be encouraged to develop new channels. However, in the process of hard work, the government often only sees the problems caused by new channels, and takes a one-size-fits-all approach, and ultimately does not solve the needs of lottery players, which has hit the enthusiasm of lottery players."
For many young lottery players, their career in buying lottery tickets has just begun, and they have not cultivated the loyalty of old lottery players to lottery. Once the journey of buying lottery tickets is long and troublesome, it is easy to give up the idea. At the same time, old lottery players are gradually "oldering", and the current situation of Chinese lottery players may usher in the embarrassment of "not meeting the young and yellow".
The opposite of China is that there is no concept of "betting station" abroad. Lotterys often parasitize gas stations, large supermarkets, convenience stores, etc. across the country, making buying lottery tickets very convenient. Take California, USA as an example. On average, there is a lottery sales point for every 2,000 people. Let’s compare the situation in Shenzhen: the , Bao'an District, , has 420, while the permanent population of Bao'an District is 2.7365 million, and on average, every 6,515 people can have a betting station, and the per capita ownership rate is 1/3 of that of California, USA. Is it feasible to cancel the betting station
?
Before 2004, lottery tickets were unknown. Lottery institutions tried their best to increase sales, and even drove lottery mobile cars to sell them everywhere. As the number of lottery players gradually grows, more and more betting stations are opening. In first- and second-tier cities, it is almost saturated, so it is not easy to apply for a betting station. However, in some remote areas, there is no betting station in a range of more than ten kilometers. Just open one. Because the crowd is too scattered and the business is not easy to do, it is not right to buy it like this, nor is it right to sell it. The birth of
.com lottery alleviated this problem, but with the ban, this problem emerged again.
Since a single-center betting station cannot effectively meet the needs of lottery players, is it feasible to cancel it and sell it in a larger range of social channels?
htmlFor more than 0 years, lottery institutions have been trying in this direction. For example, Shandong Sports Lottery signed a contract with Shandong Petrochemical, and sold sports lottery at petrochemical gas stations across the province to issue invoices. However, from the actual perspective, it has not achieved a great effect of revitalizing sales, and some new problems have also arisen, such as distribution costs, logistics costs, etc.In this regard, "Sina Caitong" believes that there are several reasons:
1 and lottery types are single. Most lottery institutions allow scratch card and other lottery types to enter these channels, which is obviously different from buying most lottery types in supermarkets abroad and cannot meet the needs of lottery players. In addition, data shows that scratch card sales have shown a downward trend, which indirectly reflects that it is becoming increasingly unpopular.
2. These places are only used as supplementary channels by lottery institutions, and have not been taken seriously, so they cannot go further;
3. Currently, a large number of betting stations are responsible for solving employment. The opening of more channels will affect the vital interests of these few investment stations.
The dispute between "betting station" and "gas station". The former represents a single franchise model, and the latter represents a wide range of sales channels. Which one is better or worse will continue to cause controversy. Or, the final result is not that you survive and die, but that you shake hands and talk about happiness and plan to advance and retreat together. What do you think? (Yujie)
