is like many places in the Yangtze River Delta. It has been raining in Yiwu for a long time before.
How much rain has diluted the popularity of Yiwu Santing Road Night Market. Local taxi drivers said that "there is no way to go" here, and the rainfall in recent days has caused "at least one-tenth of the passenger flow." However, this "one-tenth" is still quite considerable. Whether it is a down jacket, a power bank, or a stinky tofu in a frying pan, you can always see a few foreign faces in front of each stall. Yiwu brings together merchants from all over the world, and , Santing Road Night Market, known as the "United Nations Night Market", is the place where these foreign merchants must "check in" in Yiwu .
Two African-American foreign men wanted to buy Bluetooth headphones. As soon as one of them picked up the packaging box, the boss picked up the calculator at hand, pressed it for a while, and then showed the numbers to the other party: "This price is cheap! Do you want it, friend?"
In the eyes of many people, Yiwu, which "buy the world and sell the world", is a weather vane for observing the international trade situation. What do the merchants in it think now?
China Yiwu International Trade City Zone 2 Market, Ma Long from Turkey brought his country's hardware tool brand to China, and started global business with the help of the Yiwu platform. 1. Take
. I went to Japan and South Korea nearly 10 times a year to find inspiration |
"The boat must drive slowly and make money slowly." Yang Jinfeng said that in the past, the principle he believed in business was the word "stability". However, if this ship is blindly seeking stability, it seems that it will not be able to escape the fate of "scrowding". Yang Jinfeng said that if you want to make money, you must find a way to get to the "front of the trend" . The days of making money by "running volume" have long been gone. In this era when small hair accessories must pay attention to the "design sense", is not innovating, but it can only be a dead end.
So, Yang Jinfeng set a goal for himself and strived to launch at least 20 new products every month. In order to ensure the speed of product iteration, he led his design team to travel to Japan or South Korea every one and a half months, diving into Tokyo and Seoul, collecting folk songs in the streets and alleys and in various small shops, looking for product design inspiration. Therefore, for him, Japan and South Korea have really been "dried".
"There are many categories of traditional small commodities, with low profits and small orders. If you want to continue your business, you have no other way except to constantly innovate the products," said Yang Jinfeng.
China Yiwu International Trade City Zone 1 Market, Yang Jinfeng's shop has a pink girly atmosphere coming to his face.
Transformed from selling "big road goods" price war to establish a brand |
The market forces Yang Jinfeng and others. Yiwu merchants all know that no matter how the external situation changes, Yiwu's core competitiveness in the world lies in changing the way of thinking and emancipating the mind . I don’t know how to do it, but I need to emancipate my mind; if I don’t do it well, I need to emancipate my mind; no one has ever done it before, but I need to emancipate my mind; otherwise, “the changes in the world will have nothing to do with us.”
"In the past, we relied on all the price advantages in our business, but now we will definitely not be able to do it. If we want to continue doing business, it ultimately depends on brand ." Huang Yunlong admitted that among similar products in the market, his brand price is relatively high, but relying on years of brand management, he has accumulated many customers with brand loyalty.
is similar to Huang Yunlong. Wang Haifei, a female boss from Zhuji, attaches great importance to the brand. Wang Haifei mainly deals in various electronic scales and does 100% foreign trade business.When she arrived in Yiwu in early 2001, Wang Haifei, like many people, sold some "road goods": "At that time, there was no brand concept at all. Selling products without brands, the only thing she could compete for was the price."
Wang Haifei remembered that in the years when the business started, she took her products from door to door to foreign trade companies to sell, but the increasingly smart foreign merchants could always find similar products with lower prices. Tired of the protracted price war, Wang Haifei registered a brand in 2006. She quickly discovered that as long as the brand product quality is excellent and gains a foothold in the market, it is not as difficult as she imagined.
Yiwu's foreign trade business owners have more or less suffered from the hardship of delaying accounts, debts, and bad debts. However, Wang Haifei set a rule for the customer: settle the cash and never take credit. Wang Haifei said: "In the past, when customers were asked to make credit, they were not confident about the 'road goods' they sold, and were afraid that the customers would run away. Now they have a brand, and they are doing word of mouth and loyalty, so the rules naturally need to be done."
, Yiwu International Trade City, China, Nie Ziqin sat in her "ghostly" store. In terms of quantity, take
Every small commodity can support a business |
"To achieve the ultimate trade in small commodity", this is Yiwu's ambition. In 1987, the total annual transaction volume of small commodities in Yiwu exceeded 200 million yuan for the first time. Statistics at that time showed that there were more than 3,000 small commodity categories sold in Yiwu. By 2006, this number had already increased to 400,000. How many kinds of products can I buy in Yiwu today? One widely recognized answer is that is in Yiwu, and there is nothing that cannot be bought. Yiwu small commodities are as vast as a sea of smoke, each of which can support a business.
html In Yiwu at the end of the 120th century, foreign trade business was in full swing, but after tasting the sweetness of this order, Laolou determined that foreign trade business must have "good luck". In 2008, when Lou Jing replaced her father as the new "Lou Boss", about 90% of her business had turned to foreign trade, and her business scope also turned to more vertical and subdivided fields - cufflinks on shirts and dresses. Relying on the small cufflinks, the Lou family's business has been carried out from the Far East to Europe and the United States, and from Europe and the United States to the Middle East. In 2018 just passed, Lou Jing successfully opened up the African market. What is popular in Africa is to wear cufflinks on traditional big robes, and these cufflinks are basically from Yiwu. "We are leading the fashion trend in Africa now!" said Lou Jing.
Of course, the market for small commodities in Yiwu is by no means limited to Africa. On the first floor of the first floor of the Market in the Trade City, Nie Ziqin often deals with European and American customers. In 2018, his exports to the United States reached more than 3 million yuan. What to sell? Halloween mask. "No matter what the international trade situation is, the festival is always celebrated. As long as you celebrate Halloween, you have to buy a mask from me." Nie Ziqin said with a little smugness.
In her shop, there are three walls covered with horror masks, and several skeleton models wrapped in ragged clothes are hanging high. The market administrator told reporters that although this store is "ghostly" and every March and April, foreign merchants have to queue up at the door to enter the store. I have been in the mask business in Yiwu for 12 years, and Nie Ziqin has also failed. In 2013, due to the political turmoil in Egypt, a Egyptian client of Nie Ziqin was affected and declared bankrupt. His owed Nie Ziqin's hundreds of thousands of yuan in payment for goods also became bad debts.
Nie Ziqin was not defeated, but instead looked for new business opportunities, he thought of Halloween: "Chinese people hang lanterns during the Lantern Festival, while foreigners hang christmas on Christmas. No matter the local festivals, it can become a business in Yiwu . At that time, there was basically no one doing Halloween business, which was an opportunity for me."
China Yiwu International Trade City 4th District Market. In terms of quantity, take
to deal with external changes, Yiwu is making new explorations |
is prepared for danger in times of peace and remain calm in the face of changes. This may be the business practice of most Yiwu foreign trade merchants. "Didn't it be said that even a pig can fly when standing on the wind.Any industry has ups and downs, and we should not only think about how to fly , but also how to avoid being killed after the storm has passed. "Yiwu businessman Jia Caimin said.
In Yiwu's cross-border e-commerce field, when local media reported on Jia Caimin, they always gave him the titles of "pioneer" and "trend makers". Jia Caimin felt a little embarrassed: "I also suffered back then. Because I was not familiar with local policies, several online stores on eBay were closed and my account funds were frozen. "In 2006, Jia Caimin, who was also engaged in a craft business in Shanghai, opened an online store on eBay, and first involved in the cross-border e-commerce field, making a small profit. In 2010, Jia Caimin brought 12 employees and 8 computers from Shanghai to Yiwu, rented two small suites near Yiwu Trading City, and founded "Yiwu Jimao Electronic Technology Co., Ltd.", and achieved sales of more than 9 million yuan that year.
cross-border e-commerce step, he took the right step. Due to the continued weak foreign trade demand at that time, more and more overseas buyers prefer short-term orders and small orders, cross-border e-commerce has become a major development trend. Jia Caimin moved his business to Yi In this year of Wu, Yiwu's online merchant turnover reached 50 billion yuan, and the following year, the number of Yiwu online merchants quickly grew to more than 30,000. By 2013, Jia Caimin's company sales reached 120 million yuan . The sales include more than 30,000 types of jewelry, clothing, daily necessities, etc.; the sales area covers 26 countries including the United States, Canada, the United Kingdom, France, Germany, etc.
Don't be afraid of the clouds and cover the eyes
The foreign trade business of Yiwu bosses
There are more new stories
"Yiwu Weixihao" Douyin short video dialect competition
has started! ! !
Huawei mobile phone, Xiaomi TV... Wait for you to get
activity form
. The shooting method is not limited, songs, nursery rhymes, proverbs, jokes, etc. are all available, and the duration is not limited. . The video content is complete, and the video submitted for registration must have ownership or authorization by the owner. The contestant himself shall bear the disputes arising from the video. Come and participate!
Everyone loves to watch
