At around 7 a.m., factory buses were walking one after another on the road in Shuitou Town and appeared in people's sight from time to time. The passengers in the car are all employees of the pet supplies production factory in the town, and most of them live nearby.

At around 7 o'clock in the morning, factory buses were walking one after another on the road in Shuitou Town and appeared in people's sight from time to time.

The passengers in the car are all employees of the pet supplies production factory in the town, and most of them live nearby. The bus is like a bus. It circles around the set route and connects people at a fixed point, and also presses the start button for the day of work in the town.

Aunt Cai has been doing it for more than ten years since she was 8 am to 5 pm every day, and as usual, she has been doing it for more than ten years.

Dog bite rubber is the pillar industry of this small town in Pingyang County, Wenzhou, Zhejiang Province. It was once full of more than 1,000 tanning enterprises and was in full swing. Nowadays, under a series of measures to change birds, Shuitou Town has created a nationwide well-known pet town, which has derived the production and sales of pet supplies and food from the earliest dog bite products, and has been sold overseas.

Recently, a reporter from the Beijing News visited the "Pet Town" in Shuitou and saw that in addition to the rise of many pet food companies, surrounding towns have become a link in the industrial chain under the radiation of the pet economy. Shuitou Pet Town is becoming a national industrial cluster.

Going to sea

Leather scraps turn waste into treasure, with a yearly output value of 4.5 billion

In Qinfeng Pet Nutrition Technology Co., Ltd., a truck full of finished goods with dog bites is ready to be shipped and is about to head to Shanghai Wharf. These goods will also travel across the ocean to Europe.

Dog bite rubber and go out to sea, just a glimpse of the town. According to the staff, the factory's products are mainly exported, with a monthly export volume of about 40 containers.

"This product has the highest sales volume among similar products in Walmart." The staff pointed to a Dog Bite Gum processed and told reporters that the factory production line has always been busy, with a total output value of nearly 300 million yuan a year.

Dog bite glue is a type of snack designed and developed specifically for pet dogs, and is also a "toy food" used to clean the mouth. Pingyang has a relationship with dog biting glue, which can be traced back decades.

In the 1990s, the leather industry in Pingyang, Wenzhou was very developed. In a widely circulated story in the local area, Mr. Zhuang Mingli once accidentally learned that dog bite rubber products can be made of waste leather, so he began to crush the leather scraps and re-press them into dog bite rubber, and expand his business overseas.

An industry insider told reporters that the pet supplies processing factories developed in Shuitou Town in the early days were almost always "relatives took relatives and relatives", and people were constantly engaged in the dog biting business.

In 1996, Zhu Zhaopeng entered the pet supplies industry by chance.

"We have a tanning base here. In the past, many merchants from Thailand and Taiwan asked us about the scraps of pig skin and cowhides. Later, they learned that they were used to make dog bite glue."

Zhu Zhaochong saw the opportunity from this. After asking the local founder for advice, he immediately decided to set up a leather goods factory. According to him, this is the characteristic of Wenzhou people being good at discovering business opportunities.

"We learned that dog bite rubber has a very large market in the United States. Their pets are 1.3 times the population of the United States, and are the largest market in our industry."

At that time, companies did not have the right to import and export independently. Zhu Zhaochong took dog bite rubber produced by the factory to the Canton Fair, frequently contacted foreign trade companies, and then looked for overseas orders.

Zhu Zhaochong told reporters that until around 2000, enterprises gradually enjoyed independent import and export rights, and dog bite rubber began to go abroad independently. "You can only find some orders when you go to the United States, Europe, and Japan to attend pet exhibitions." Zhu Zhaochong kept dealing with foreigners.

From small orders to large orders, Zhu Zhaochong's factory has improved. Currently, the company has dozens of major customers in Europe and the United States. "We have excellent product quality, on-time delivery, and good prices. Our Shuitou factory enjoys a high reputation in the world. When it comes to pet rubber-biting products, foreigners should give us a thumbs up."

When talking about pet supplies, the industry always mentions "China Pingyang".According to Qichacha data, there are more than 1,600 existing enterprises related to pet supplies in Pingyang County. Among them, Shuitou Town has developed dozens of series and thousands of varieties of products from dog bite glue, including pet meat products, pet toys, pet clothing, dog Belts, dog leashes, dog kennels, etc., and sold to more than 30 countries and regions such as the United States, the European Union, Australia, South Korea, and Japan.

reporter learned from Pingyang Pet Town that the current export of pet gum-biting food in Shuitou Town accounts for more than 60% of the total number of similar products in the country, with an output value of more than 4.5 billion yuan last year.

As the first stock listed on pet supplies, Petty Co., Ltd. is the leading company here.

Peti Co., Ltd.’s secretary of the board of directors Tang Zhaobo told the Beijing News reporter that the company currently has two major businesses, namely the production and sales of independent brands and the ODM processing business, the latter mainly targeting foreign markets.

"Shuitou used to have a certain amount of leather processing factories, and our products were related to slaughtering and processing, so the pet rubber-biting industry was formed here." Talking about the history of the development of the pet industry, Tang Zhaobo said that Shuitou Town has a certain leadership in China, "There is still relatively large room for development in the future."

Petti Co., Ltd. is already the largest pet food production enterprise in Shuitou Town. Its operating income in 2020 reached 1.3 billion yuan, of which 85% came from foreign sales.

radiation

Dog rubber industry chain: the village is drying raw skin, the village processing

Shuitou Town's pet industry radiates to surrounding townships, and even the entire Pingyang County, small processing points emerge.

Beijing News reporter saw in the Mayuan Industrial Park of Shuitou Town that huge cylindrical wooden boxes on both sides of the factory were creaking and rotating. The wooden box is like a giant washing machine, and the fresh raw skin placed in the morning is being "cleaned". Many raw skins like

will be transported to Fengchao Village and will become raw materials for dog biting rubber products after drying.

At noon, the sun is just right in Fengchao Village, which is more than ten kilometers away from Shuitou Town. The warm wind blows, and the white cowhide is supported by bamboo poles to evaporate moisture. This is the most basic step for drying raw skin.

Lao Liu transported piles of stiff raw skin to the tricycle. He looked energetic and refused to reveal his age during the chat. He only said that he was over 60 years old and could "make a living" with a salary of more than 3,000 yuan a month here.

Many of the employees in Yang Lihua's factory are surrounding villagers like Lao Liu. Originally engaged in children's shoes retail, she started the production of semi-finished dog bite rubber products in the second half of 2012, and specialized in supplying them to large manufacturers such as Petty Co., Ltd.

In 2013, Yang Lihua's factory expanded and bought a small factory in Fengchao Village the following year. At present, the annual output value has exceeded 40 million.

Fengchao Village is located in Tengjiao Township, Pingyang County. A river runs through, and there are large and small processing plants or small workshops on both sides. A reporter from the Beijing News noticed that the raw skin industry is very concentrated here, and the white raw skin hanging on columns and dried along both sides of the river bank is particularly conspicuous.

Yang Lihua told reporters that some residents of Fengchao Village will also buy wet skin from Shandong, Henan and other places, and then sell it to processing plants after drying.

In Pingyang’s pet supplies processing factories, many finished raw skins come from Fengchao, and Qiping Pet Nutrition Technology Co., Ltd. is one of them. In the factory warehouse, the leather smell is strong, and two cutting machines on the first floor are the operating tables. Two workers held nearly translucent cowhide and cut it into long strips with a width of only a few centimeters.

Dog bite rubber processing is not complicated, and it still retains extensive processing methods and has become a labor-intensive industry. The cut cowhide will be foamed again, and some need to be hand-woven into twist-shaped "bones", which will become a piece of dog bite glue after drying and disinfection.

A factory like

consumes about 1 ton of cowhide and pig skin every day. According to the staff, the factory area of ​​Qiping Pet Nutrition Technology Co., Ltd. is 13,000 square meters, and the raw materials of dried pig skin and cowhide used every year must be 300 tons. The entire factory has more than 300 employees, and the average salary can reach 4,000 to 5,000.

There are many workshop-style enterprises in Pingyang County.Zhu Zhaochong said that small enterprises are mainly responsible for supporting links on the assembly line. "We have some outsourcing and craft products that can be made by some small factories, and they can also rely on the surplus rural labor force to increase their income."

"Small enterprises have increased one after 2000, and their annual output value can reach millions or tens of millions." He said.

replaced with new

caused an environmental protection storm, "The pet dog bit this skin"

started another busy day of work.

After a series of processes of washing hands, changing clothes and disinfection, Cai Zhaodi went to the packaging workshop of Petti Co., Ltd. to collect the packaging materials and semi-finished dog bite glue needed for the day. When packaging materials are distributed to workers, a series of boxes and cabinets are required. Most of the products are eventually sold to Europe and the United States, and some are sold in the domestic market.

htmlCai Zhaodi, born in 80s, has been working in the pet supplies industry for 5 years. She lives in Shuitou Town, Pingyang County. Previously, she traveled to a factory in Zhejiang and was separated from her children and husband. Shuitou's local pet supplies industry attracted her to go home to make money to support her family.

Currently, Cai Zhaodi's husband works in the automotive industry locally. She can also learn related knowledge of the pet industry in addition to her work. "My ideal is to be able to work until retirement," Cai Zhaodi smiled and imagined the future.

On the day of the interview, a reporter from the Beijing News walked in Shuitou Town and could see recruitment information posted by various factories from time to time. Among them, the recruitment information at the gate of Yuanfei Co., Ltd. shows that the company has long recruited employees in production workshops and packaging workshops. The benefits include "five insurances and one fund, holidays and birthday benefits, providing food and accommodation (dormitory air conditioners and water heaters), providing outdoor employees in Wenzhou with subsidies for outdoor accommodation, and reimbursement of the New Year round trip subsidies, etc.

In fact, the tanning industry in Shuitou Town began to develop as early as the late 1980s. By 2002, it had 1,290 tanning enterprises, becoming the main source of fiscal revenue in Pingyang County.

However, the concentrated tanning industry also made Shuitou The town has suffered from serious pollution problems. In 2003, the pollution case of Shuitou tanning base was listed by the State Environmental Protection Administration as one of the top ten latest environmental violations in the country and one of the nine environmental violations in the province. In 2004, the local area launched one round of environmental improvement.

eliminates the old and welcomes the new, and the pet supplies industry in Shuitou Town ushers in development opportunities.

"The tanning industry is seriously polluted by us. The hero cuts off his arm and cuts off the tanning industry, and the pets who are food bite glue are retained." Zhu Zhaochong, executive vice president of the Zhejiang Import and Export Pet Food Supplies Industry Association The reporter said that according to the jokes of the leather bosses, "our pet dog bit this skin."

In 2012, Pingyang County focused on the transformation and upgrading of the tanning industry in Shuitou Town. In 2016, 225 factories were demolished in Shuitou Town.

It was also in this year that Pingyang County proposed to build Shuitou Town into a "pet town", with the original Shuitou leather base as the main body, with a total planned area of ​​about 3.3 square kilometers, of which 1 square kilometer of the core construction area.

Pet Town staff said that the pet town planned Create a full pet chain and a full industrial chain, mainly including pet toys, pet food, pet clothing and other secondary industrial products, as well as characteristic industries covering the primary and tertiary industries such as pet breeding and pet cultivation, and thus extend the tertiary service industries such as pet homestays, pet hospitals, and pet colleges to innovate and develop pet characteristic tourism industries.

According to Tang Zhaobo, the entire pet industry has a market space of 200 billion to 300 billion in terms of global scale. "Pet town is the earliest concept of building a small town in China, creating a regional brand, and pets have a lot of room for expansion in the future. We can not only develop from products, but also from services. "

reporter noticed that some large enterprises in Shuitou Town are also allowing factories to "go global". In addition to dog bite rubber, which has a high demand for raw skin, the overall production capacity of plant bite rubber is also increasing. In addition, pet supplies companies have also risen.

Take Petti Co., Ltd. as an example, a leading company in the industry. Tang Zhaobo told reporters that Petti Co., Ltd. currently has two major production bases in Pingyang County, and also has factory layout in Taizhou, Jiangsu.

Another company in Shuitou Town, Yuanfei Co., Ltd., has set its main goal in the field of "pet fashion".

In the traction belt production workshop of Yuanfei Co., Ltd., the sewing machine clattered, and people sewed the colorful pet traction belts with metal buckles and bows on the assembly line, becoming a popular pet traction belt.

, Chairman of Yuanfei Co., Ltd. Zhuang Mingyun, told reporters that the company's earliest business was also concentrated on dog biting rubber, and now, the business goal is to cover the "food, clothing, housing and transportation" of pets. The company has also begun listing guidance and plans to sprint for IPO.

"We were the largest export belt production base for human use 20 years ago, and belts are also scraps. The leather of human use belts can be used as pet belts. We use these scraps in terms of weight, and finally sell pet belts in terms of pet belts. This quantity is not very large, the product is simple, but the profit is the highest."

Nowadays, Yuanfei Co., Ltd. has a variety of pet belts, from the earliest leather categories, derived from fabric, velvet and other categories. According to the official website of Yuanfei Co., Ltd., the company currently produces 7 million kilograms of dog bite rubber and 50 million pet leashes per year.

erectile pain

5.2 billion target has not been completed, town construction is to be accelerated

mobile phone prompt sounds constantly, Zhu Zhaochong received the planning plan for the pet town event in May.

Every year, some special pet-themed activities are held in the pet town, also known as "Pet Love Day". This year's "Pet Love Day" event was held at the end of May and lasted for three days. The owners came here to play with their cute pets, which is just one of them.

Zhu Zhaochong introduced that the goal of building a pet town is to become a "national pet enterprise headquarters highland, national pet holy land, and fashionable tourist destination."

However, from the perspective of construction, the pet town of Shuitou Town has also entered a bottleneck period.

According to the 2017 pet town plan of the official website of Wenzhou Municipal People's Government, "During the 13th Five-Year Plan, Pingyang Pet Town will build 15 projects with a total investment of 5.2 billion yuan." The 13th Five-Year Plan has concluded, and the expected construction of the pet town needs to continue to move forward.

reporter noticed that in 2017, the Zhejiang Provincial Development and Reform Commission released the results of the 2016 characteristic town assessment, and the five characteristic towns that were downgraded include Pingyang Pet Town.

As of the end of May this year, data disclosed by Shuitou Town Government showed that "the town construction is in full swing, with an investment of 2.83 billion yuan, and 3,580 acres of land revitalized. The development space of the core area and the planning area has been fully opened. A number of projects such as the living room of the pet town, the pet micro park, and the crowd-creation city have been implemented one after another."

The Xixin Peninsula in Shuitou Town is the core planned location of the pet town. At the end of April, the reporter visited Xixin Village. Local villagers said that some tanning factories were originally everywhere here, but they had been demolished after environmental pollution control.

The reporter noticed that the overall construction of Xixin Village is progressing slowly, and the planned roads in relevant locations are still under construction. The reporter saw that the interior was still partitioned by blue baffles and there were no traces of centralized construction.

htmlOn June 8, a reporter from the Beijing News learned from the pet town that Pingyang Pet Town will start the creation planning adjustment in 2021. According to the new plan, the total land area is about 3.31 square kilometers and the core area is about 1 square kilometers. The focus is on cultivating two major leading industries: pet supplies industry and pet leisure tourism industry. At present, the first phase of Shangxi Avenue, municipal road in pet town has been successfully opened to traffic. "The second phase of municipal road pipeline project is being carried out smoothly, and the general framework of the park has been built."

reporter saw in the public information of the Pingyang County People's Government that in April this year, the public bidding for the construction of four roads supported by the second phase of the Zhongchuang City in Shuitou Town, Pingyang County was successful. At present, some projects in pet towns have also begun to invest in. According to the investment promotion plan released by Pingyang County in May this year, there are three projects involving pet towns. Among them, the "Pet Town Pet Supplies Production and Processing Project" invested 1 billion yuan, covering an area of ​​about 170 mu, and now it is in the stage of "the land is mature and the right investor is looking for."

Pet Town said that the town’s supporting crowd-creation city project plans to build 11 single-door small courtyard factories and 3 H-type factories divided on demand, which can introduce hundreds of upstream and downstream enterprises in the industry such as pet supplies, leather and leather. "The current investment situation is gratifying, and we have signed admission agreements with several pet companies."

reporter learned that the current pet town has "planned the period from 2021 to 2025, and most construction indicators have not been implemented yet."

This small town that has undergone changes, the change is still continuing.

reporter's notes

Shuitou Town has become a pet because of pets

From the way from Wenzhou Airport, I keep talking to the people I come into contact with about the local pet industry, and the initial gain is not great. After all, there are too many businesses in Wenzhou outside Shuitou Town. As for the pet industry, Wenzhou and even Zhejiang Province have many large-scale enterprises. With the dog bite rubber industry, Shuitou Town has won the name of building a pet town in Zhejiang.

When I first arrived in Shuitou Town, I noticed the first thing I saw was the recruitment advertisement outside the factory gate, and someone was on duty and answering questions. The welfare conditions of almost no overtime or picking up cars are a good choice for work in the local opinion.

In recent years, a pet craze has quietly emerged. Pet towns have also gained a halo. Pet towns have proposed that there has been a In five years, many projects are still under construction or waiting for construction. Change has been born from pets. In 2016, after the concept of pet town was proposed, Pingyang County Second Vocational Middle School in Shuitou Town was born: pet maintenance and nursing. Ye Yangcai, principal of Pingyang County Second Vocational Middle School, revealed that when the pet town was approved, a vocational middle school must be established in the local area to support the long-term development of the pet town, and the new major came from this.

At present, this major has been open for 3 years and can recruit 40 students every year. Faced with the employment gap of 200 to 300 in this major in Wenzhou, Principal Ye is planning to expand enrollment. He told me that it is still limited by the teacher ability and other issues, and it is impossible to expand enrollment in the short term. It is expected that it will take three years for the new campus to be completed. "By that time, if the pet major wants to become stronger and bigger, it will have a basic hardware foundation. ”

Beijing News Shell Finance Reporter Li Yunqi Editor Wang Jinyu Proofreader Zhang Yanjun