In order to thoroughly implement the decisions and arrangements of the Party Central Committee and the Provincial Party Committee on further strengthening and improving the Party’s news and public opinion work, consolidate and expand grassroots propaganda and cultural positions, and consolidate the foundation of the Party’s ideological work. This morning, Huidong County Media Center was officially established. At the unveiling ceremony of
, Xu Haidong, member of the Standing Committee of the County Party Committee and Minister of the Propaganda Department, Qiu Pinshan, deputy director of the County Party Committee Propaganda Department, director of the County Party Committee Cyberspace Affairs Office, director of the County Government News Office, and director of the County News Center, Liu Taiwen, deputy director of the County Party Committee Propaganda Department and director of the County Radio and Television Station, Lin Bingli, deputy director of the County Radio and Television Station, and Wang Younan, deputy director of the County Radio and Television Station, etc. jointly unveiled the Huidong County Media Center.
Huidong County Integrated Media Center was officially established. This is a major event in the process of accelerating the transformation and development of news publicity in our county, and it is also a landmark achievement of the county's radio and television system to accelerate the promotion of deep media integration, marking the entry of a new stage of media integration development in our county.
Xu Haidong pointed out in his speech that it is necessary to strengthen the promotion of integrated media construction, firmly occupy the commanding heights of public opinion, firmly establish the "four consciousnesses", firmly establish the "four self-confidences", achieve the "two safeguards", adhere to the correct political direction, always adhere to the Party's management of propaganda and ideology, and integrate the correct political direction, public opinion orientation, and value orientation into all aspects of integrated development, and consciously assume the mission of raising the banner, gathering the hearts of the people, cultivating new people, promoting culture, and displaying image.
Journalists across the county should work together and continue their efforts, take the unveiling of the integrated media center as a new starting point, work hard to learn new knowledge and enhance new skills, and grow into a politically strong and highly capable propaganda and ideological work team, and make due contributions to promoting the high-quality development of our county.
Xu Haidong pointed out that to improve the level of news and publicity, we must establish the concept of "deep integration and integration", focus on giving full play to our own advantages, optimizing resource allocation, building a technical platform, recreating content production process, actively connecting, and building the county integrated media center into an important platform for propaganda and ideological work and spiritual civilization construction in our county, and realize the integrated operation of "table, network, terminal, micro and screen" as soon as possible, and connect multiple terminals and distribute multiple platforms to create a new mainstream media with strong leadership, communication and influence, open up the "last mile" of grassroots propaganda, vigorously publicize and report the characteristics, highlights and achievements of Huidong's economic and social development, explore diverse news presentation forms, and promote through various forms such as text, pictures, micro-videos, h5, mini programs, etc., and launch more down-to-earth, dewdrops, and soil-sticks, so that the voice of the Party and the government can better spread to thousands of households.
It is understood that Huidong County Integrated Media Center will build a modern communication matrix with diverse carriers, rich channels and wide coverage through the deep integration of organizational structure, system and mechanism, talent resources, production technology, etc.
General Secretary Xi Jinping clearly put forward the important task of "constructing county-level integrated media centers". The Provincial Party Committee, Provincial Government, and Provincial Party Committee Propaganda Department have conducted special research and deployment on the deep integration of media and the construction of county-level integrated media centers on many occasions. In recent years, our county has conscientiously implemented the relevant instructions of the central, provincial and municipal governments, actively promoted the integrated development of traditional media and new media, and formed a new media matrix such as Huidong Release, Huidong+, Huidong Mobile Station, and other WeChat, Weibo, APP news clients, People's Account, Toutiao, Douyin Account, etc., and cooperated with central, provincial and municipal new media such as Xinhuanet, CCTV Mobile Network, China Radio Network, Electric Shock News, Southern+, Huizhou Toutiao, etc., and the new media complemented each other with Huidong Radio and Television traditional media.
In the past two months, our county has organized a large-scale integrated media publicity campaign with the theme of "I want to go to Huidong", and fully launched two micro, one terminal and one network new media with newspapers, radio and television traditional media. The all media echo each other, online and offline, large screens, small screens, postcards and literary activities, as well as various promotional products such as graphics, text, audio, video and Q&A, and games. The interaction and integration have reached more than 10 million views, forming a strong publicity synergy, effectively enhancing Huidong's reputation and popularity. All of this has accumulated experience in the development of media integration in our county and laid a good foundation for the formal establishment of Huidong County Media Center.
Build dreams in a new era and strive for a new journey. Under the strong leadership of the county party committee and county government, carry forward the innovative spirit, make good use of the integrated results, guard the main position, stimulate positive energy, and create a good public opinion atmosphere for Huidong's reform and development, return to the forefront, and present a gift to the 70th anniversary of the founding of New China with outstanding achievements!
edit | Wang Dingquan
original | Guo Jinwei Chen Yuhao
long | Press | Two | Dimension | Code | Close | Follow
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