Xidan North Street in the night Picture source @bj6682
Recently, the "Two Sessions" in Xicheng District were held. On the first day, it was revealed that this year, the goal of " to accelerate the promotion of Chang'an Street's north-south depth of one kilometer, and the first step of its action is to use Xidan Business District as a breakthrough.
As " Shenzhou First Street ", the construction of Chang'an Street represents the image and temperament of the capital Beijing and even China.
This environmental improvement includes the range of Chang'an Street Xicheng section north-south depth of , covering the three streets of Xichang'an Street, Yuetan and Financial Street, and the area of 65 hectares of . Why did you choose Xidan Business District as a breakthrough in the transformation?
east to the West Road of the Great Hall of the People, Sanlihe Road in the west, Picai Hutong in the north, and Xuanwumen Street in the south. The red box in the picture shows the general scope of this environmental improvement project.
In my opinion, this may be related to the unique geographical location of Xidan , and the profound business history of .
Yuan Ming and Qing dynasties: From the "Southern Shang Shui" to the gathering place of southwest merchants
The old saying goes " East Four in front of Xidan Drum Tower ". Xidan has been a place where commercial prosperity . According to "Xijin Zhi Jiyi", at that time, there were markets such as " Qiuhan City ", " Chaitan City ", " Fruit City " and other markets nearby.
Huang Wenzhong's "Dadu Fu" records: "If is outside the city, then civilization is the focal point of the dynasty, lizheng is the sea of clothes and clothes, Shuncheng (Cheng) is the summit of the southern merchants, and flatness is the journey of Xijia. "
3 yuan Dadu city map
city map
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By the Ming and Qing dynasties, Xidan Pailhouse received merchants from from the southwestern provinces. These merchants came from by land , entered the outer city from Lugou Bridge through Guang'anmen, turned north at Caishikou, entered the inner city through Xuanwu Gate, and then headed north to Xidan, and then reached all parts of the inner city.
Southwest Business Travel route diagram to Beijing, the base picture is the "Comprehensive Picture of the First Good in the Capital City" in the Qing Dynasty.
For this reason, many shops, wine shops, restaurants, and innstations have been opened in Xidan.
It is worth mentioning that during the Ming and Qing Dynasties, there were many princes and nobles and imperial yamen offices near Xidan.
The royal palace (red dot) and government office (green dot) near Xidan are the base map of Zhou Peichun in 1865 (the fourth year of Tongzhi).
In fact, just looking at the name of the alley, you can get a glimpse of it: for example, Shifuma Street (now Xinwen Street), Ligelao Hutong (now Mechanical Hutong), Fengcheng Hutong (now Fengsheng Hutong), Zhengwangfu East and West Jiadao (now Damucang North 1 and 2 Lane), chenggongfujiadao (now Xianxiaoli), Gali Hutong (i.e. Gali Hutong, which is no longer available), Old Xingbu Street , Zhongjinggi Province , Zhongjingji Province , Chayuan Hutong , Wugongwei Hutong , etc. Their acquisitions of these mansions are mostly mainly based on Xidan.
Republic of China: Xidan Shopping Mall was established. The scale of Xidan shopping street began to take shape. During the Republic of China, many government agencies of Beiyang government and were also located near Xidan, such as the Ministry of Academic Affairs, the Ministry of Education (later changed to the Municipal Party Committee), the Ministry of Finance, the Ministry of Transport, as well as the House of Representatives and the Senate in Xuanwumen.
In the 1920 "Beijing Map" drawn by the Japan International Tourism Bureau, the government agencies near the Xidan Archway include the Ministry of Education, the Ministry of Academic Affairs, the Ministry of Transport, the Ministry of Finance, the House of Representatives, the Senate, etc.
In order to meet the needs of these institutions and houses, the number of restaurants, hotels, department stores, vegetable shops, stalls and vendors in the Xidan area has increased, gradually forming a commercial atmosphere of .
Especially in 1930, with the establishment of Houde Shopping Mall , the original scattered " shit courtyard " became synonymous with Beiping City " Shopping Mall " at that time (in contrast, "market" refers to Dong'an Market). It changed the market depression caused by the National Government's move to Nanjing, which can be regarded as a new place for the old Beijing, which likes to "stroll around".
Following this, Fushou, Yide, Temporary, Huide and Fude were built and opened one after another. Because they are internally connected, they are collectively referred to as " Xidan Shopping Mall ".
961 Xidan Shopping Mall
961 Xidan Shopping Mall At that time, there were many shopping malls, snacks and daily necessities. In addition, there were also specialized folk art venues . The juggling, storytelling, and opera were also fun. Famous performing artists Hou Baolin, Guo Baoquan, Ma Lianliang , Jin Shaoshan, Luo Yusheng, Wei Xikui , etc. all learned and performed here.
961 Xidan Games Club
In addition, in addition to government agencies, many royal residences near Xidan were changed to school . In addition, at Xidan intersection, Chang'an, Harfei, Xinxin and other new theaters were opened one after another in Xidan Pailhouse. Xidan famous stores gathered, and old names gathered .
want to buy a piece of sauce elbow during festivals, and this is the " Tianfuhao Sauce Elbow Shop " which opened in 1738;
955 Tianfuhao
on weekdays, and this is the " Tianyuan Sauce Garden " which opened in 1869;
955 Tianyuan Sauce Garden
want to eat Nanwei pastry, and this is the " Guixiang that opened in 1916; Village Nanwei Pastry Shop ";
961 Guixiang Village
in 1961 wants to go to a restaurant, and there are also Yuhuatai , Xilaishun , Tongchunyuan and other big restaurants that are famous in the capital;
9
962 Tongchunyuan
If you are not well-off, there is also an vegetable market at the east entrance of Shefansi Hutong (now Minfeng Hutong).
Xidan North Street in 1961, the Xuanwu Gate Tower can be seen in the distance.
In general, Xidan is closely related to people's lives , and coming to Xidan will never let you go empty-handed.
After the founding of the People's Republic of China: Xidan Vegetable Market Xidan Shopping Mall The first in scale in the capital
After the founding of New China, in 1956, Xidan Vegetable Market was built on the East Vegetable Market of Shefansi Hutong. This is the first of the four major vegetable markets in Beijing and one of the top ten vegetable markets in the country . The goods are complete and the quantity is rich.
961 Xidan Vegetable Market
especially in the 1960s and 1970s when the supplies were not yet sufficient. Xidan Vegetable Market had so many titles, and its purchasing and sales capabilities must be worthy of recognition. Data shows that the average daily customer reception is 0,000 .
Every year-end, if you want to eat some chicken, duck, fish and shrimp, there are only a few vegetable markets. There are so many people in the Xidan vegetable market that you have to temporarily requisition the nearby Xidan Stadium . In front of the sales greenhouse, you can also line up in a circle and .
Xidan Market
Also in 1956, Xidan's one to six department stores and photography industry had a total of 168 companies, and they were jointly operated with Chinese department stores Beijing Xidan Shopping Mall .
1972, when Nixon visited China , his entourage came to Xidan Shopping Mall and frequently took photos of the disrepaired cargo yard and old facilities, which deeply hurt the mall employees' national self-esteem .
For this reason, in the six years since August 1972, more than 1,000 employees have designed and to construct by themselves, invested 9 million labor days, and built a " Zhengqi Building ".
Xidan Mall employees built Zhengqi Building by themselves
Therefore, Xidan Mall became one of the largest shopping malls in Beijing at that time, and was known as "Beijing Four Shopping Mall " together with Dong'an Market, Dongsi Renmin Market and Beijing Department Store.
In 1974, Comrade Dong Biwu, then acting president of the country, was pleased to hear about this and wrote a plaque "Xidan Department Store".
In the Xidan Shopping Mall in the 1980s, the four big characters "Xidan Shopping Mall" at the entrance are Dong Biwu's handwriting.
Reform and opening up: "Prosper Xidan and develop Xicheng" Commercial streets transform into business districts
After the reform and opening up, the district government has attached great importance to the construction of Xidan since 1983.
In 1986, Xidan Quanye Stadium, which was rebuilt from the original Xidan Stadium, opened. Its main clothing, shoes and hats directly led the fashion trend in Beijing.
The full picture of Xidan Quanye Site in the 1980s and 1990s
Back then, the products here were close to fashion and had reliable quality. During holidays, the daily passenger volume was almost 0,000 .
The Xidan Quanye Site in the 1980s and 1990s was crowded.
Therefore, the first batch of "ten thousand yuan households" in in Beijing also emerged here. Li Chengru, an old artist who has frequently been on hot searches in recent days, is one of them.
Li Chengru's "golden sentence" in a variety show
Also in the same year, the district government passed the planning plan on the east side of Xidan North Street, established the " Xidan Street Industrial Layout Research Group ", investigated economic housing, and formulated the industrial layout plan .
Three years later, more than 0 outlets at Xidan intersection were renovated, aiming to improve the shopping environment.
However, due to the state's cleanup, rectification and compression of infrastructure scale, the original planned South China Building was suspended and the Baihua Market was built on the planned site, and things seemed to be in a deadlock.
Xidan Baihua Market
In May 1992, the district government officially announced the overall plan of " Prospering Xidan and developing Xicheng ". Judging from the name of this plan alone, Xidan is already an important commercial center in Xicheng .
In the 1990s, the bustling Xidan North Street.
In the 1990s, the district government carried out a series of transformations in Xidan: in 1990, Warwick Building was built;
999 Warwick Building
1991, Xidan Shopping Center trial business;
Xidan Shopping Center, which was trial business in 1991,
1993, Book Building broke ground;
Book Building under construction
1995, html l3 Xidan Shopping Mall was first large-scale renovation, becoming the largest department store in Beijing at that time;
The renovated Xidan Shopping Mall overlooks the panoramic view
1999, Quanye Site was closed, Xidan Culture Square was built, the same year Zhongyou Department Store opens...
99 Xidan Cultural Plaza and Zhongyou Department Store on the north side
This series of transformations has made a qualitative leap in the hardware facilities level and overall functions of the Xidan business district. Xidan has since completed a gorgeous turn from Commercial Street to Commercial District .
Now: The breaking change of traditional business districts
has entered the new century. With multiple rounds of transformation, Xidan Joy City , Hanguang Department Store , Galeries Lafayette Department Store and other shopping malls became famous . Xidan has long become synonymous with fashion and is a happy place for young people .
Hanguang Department Store in the Night Picture source @bg1fcc
But in fact, there are also many old shopping malls such as Xidan Pearl, the New Generation, and Warwick Building.
Rather than saying that they are shopping malls, they are more like small commodity city . Xidan used to attract countless young people by them, but now they are old and have limitations in hardware. In addition, the business model of the market model is relatively chaotic, so its popularity is naturally is relatively cold .
The former Zhongyou Department Store, the Ethnic World, Xidan Pearl, and Guangzhou Building. Among them, the Ethnic World, Xidan Pearl, and the new generation on the north side, Warwick, etc., attracted countless young people with trendy clothing, small commodities, etc.
Now, facing the impact of the online economy, Xidan business district, represented by , has been seeking changes in in .
. With the upgrade of Xidan neighborhood, there are fewer and fewer street snack shops that were once loved by many people. Many shopping malls in Xidan are optimistic about the importance of snacks and catering in the region, and have increased their investment in catering format .
The Heng Er Snack Street
For example, the " Yuefan Street " in Warwick Building attracts young customers to enter with Internet celebrity snack . It is worth mentioning that many of the brands are Internet celebrity snacks from Beijing local . For example, the Tianxia Xiaofu Spicy and Sour Noodles King in Hengertiao Snack Street in the past, Wudaokou Jujube Cake King, and Sihuan Cold Noodles King are all memories of a generation.
For example, the catering theme block of Xidan Joy City " Chate Garden " is mainly based on international brand restaurant , and seeking differentiation in the existing catering formats in the business district.
For example, in 2019, Xidan Mishi Forest was opened as the first food complex in Beijing, , but to this day, only a few stores are still open in the entire building.
related reports show that although the concept of catering complexes is novel, whether they can succeed depends on the consumption method of the people around them. The main purpose of consumers who come to Xidan to go shopping is leisure and entertainment. is looking for catering solutions while shopping , and will not go to a shopping mall with only catering entertainment.
For example, last year, the 1-3 floors of the 109 wedding building at the north entrance of Xidan North Street were also changed to Shibao Street . It is understood that more than 30 brands have settled in, but perhaps due to the impact of the epidemic, the popularity here is not too high...
Xidan Shibao Street
when it opened last year was written at the end
Finally, let’s take a look at the government’s positioning of Xidan in the past three years:
20 Xidan Fashion Festival: In accordance with the standards of “ Chinese elements, Beijing mark, international quality, and fashion place ”, Xidan business district was built into an international first-class business district with wide influence.
The southwest corner of Xidan Road intersection under the night sky, the main building on the right is the Bank of China Head Office Building.
Last year's Xicheng Two Sessions: All shopping malls and stores led by Xidan Joy City will complete business upgrades to create youth and fashion style . The overall project is expected to be completed in 2023.
Xidan North Street under the night, Xidan Joy City on the left.
This year's Xidan renovation focus, in addition to the business upgrade last year, is Xidan Cultural Square Urban Forest, Xidan Cultural Square and Hanguang Department Store, and Xidan Business District Facade . The upgrade and appearance of these three points will also serve as a breakthrough for the one-kilometer-long-depth environmental improvement project in the north-south depth of the Xicheng section of Chang'an Street.
It is worth mentioning that in May this year, the second phase of Xidan Cultural Square Urban Forest will be unveiled soon. Since its construction in 1999, this has been the third large-scale transformation of . This transformation is to change it into a green space to improve the overall environment and comfort.
Xidan Cultural Square unveiled before the National Day in 1999
Xidan Cultural Square unveiled before the Olympics in 2008
Xidan Cultural Square unveiled before the National Day in 1970 last year
Overall, since the establishment of Xidan Shopping Mall, Xidan has been a commercial center in Xicheng.
used to be one of the top consumer places in Beijing, and it welcomed countless customers every day. I wonder where it will go in the future?
What do you think about the transformation of Xidan ?
Welcome to share in message area ~
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Acknowledgements and statements
Some of the pictures in this article are from the Internet, please delete if infringed.
Reference article
[1] Anonymous, Foraging Forests are suspended. Why are the indoor food streets in Beijing both ice and fire? , Beijing Daily, 2021.01.13
[2] Wang Xiaoran Liu Zhuolan, Beijing Xidan Mie Forest opened in a cold manner, only 20% of the stores opened were difficult to attract traffic, Beijing Business Daily, 2019.01.22
[3] Zhao Yingying Zhang Ao, Mingzhu, the new generation of malls have become "Taobao stores within the Second Ring Road"? Beijing Xidan business district is planning to upgrade again, Beijing Evening News, 2019.02.13
[4] Bao Congying, Xidan business district upgrade and transformation, focusing on youth and fashion to enhance business vitality, People's Daily, 2020.01.05
[5] Xicheng started the renovation of Xidan business district this year, Beijing Headline Client, 2021.01.13
[6] The historical evolution of Xidan shopping mall, Xidan shopping mall provides
[7] When were so many shopping malls in Xidan? , Beijing Traditional Culture Alliance, 2019-05-25
When were so many shopping malls in Xidan built?
Xidan Shopping Mall: "Wayou Grocery Store" transformed into "Zhengqi Building"
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