After several years of food delivery, Taiwan has officially entered the "first year of food delivery" this year.
Uber Eats, a takeaway giant from the United States, dominated the Taiwan market in the past two years; but since this year, foodpanda with German background (fasted panda) has developed rapidly, with the number of orders in the first half of the year surged 15 times compared with the same period. In addition, local food delivery brands on the island have also begun to emerge, wanting to compete with foreign giants for the market.
The takeaway trend is becoming increasingly popular, and deliverymen are becoming an emerging profession on the island. Data shows that the most diligent deliveryman can earn a monthly salary of 100,000 yuan (NT$, the same below).
Experience The "Take-off Legion" reporters gathered at the school gate to order food for 50 minutes to deliver to
One day last week, a reporter from the Guide Taiwan interviewed a Taipei City First Girls' High School (hereinafter referred to as "Bei No. 1 Girls' Middle School") and was attracted by the takeaway staff carrying pink insulation bags at the school gate. After counting, five or six came in a minute, and they were waiting for the students to come out to pick up their meals after school. These takeaway workers are affiliated with foodpanda, a German takeaway giant that has been in Taiwan for 7 years. It has developed particularly rapidly in the past two years. The company's takeaway workers can often be seen riding motorcycles on the streets of Taipei, and the people call them "pink pandas".
When the bell rang, the students walked out of the school one after another and flocked to these "pink pandas" to find their own meals. Classmate Liu, who lives in Da'an District, Taipei, used to deliver meals to his parents at noon or go to restaurants around the school for lunch. "Now I downloaded the meal call app, which is not only convenient, but also allows you to eat meals you couldn't eat before." In an interview with a reporter from the Taiwan Strait, she said that the shipping fee for food-panda is 30 yuan per order. Every time I order a meal, I often buy orders with several classmates. On average, each person may only cost a few dollars, which is really cost-effective.
Not only is the "Beijing No. 1 Girls' Middle School", similar scenes can often be seen at the gates of Taipei Jianguo Middle School, Chenggong High School, and Taiwan Normal University Affiliated Middle School not far apart. The island society is generally novel about this scene and has caused heated discussions online. One group of netizens said sarcastically, "Parents are trying hard to make money, and their children are trying hard to enjoy happiness", "Only if they are useless, they are too lazy to even go out for food"; but another group of netizens thinks "this is the trend of the times", "The times are progressing, and those conservatives don't know what they think?"
The reporter of the Taiwan Strait also downloaded the foodpanda App to experience the ordering of meals on mobile phones. A pork chop bento was ordered at 11 a.m. that day, and the meal was delivered in about 50 minutes. Because the platform has a limited-time free shipping discount, you only need to pay a bento fee of 120 yuan, which is about 20 yuan more expensive than going to the store to eat.
data Takeaway trends lead to competition among multiple brands and performance surges, and students become the main consumer force
The times are really changing. I remember that more than a year ago, the reporter of the Guide Taiwan stationed in Taiwan could not see several takeaway vehicles on the streets of Taipei. The "takeout fever" that has been popular in mainland China for a long time has almost no trace in Taiwan. Nowadays, you can often see delivery guys on the road and in the elevators. Outdoor advertisements such as foodpanda have also recently appeared in the most prosperous Xinyi business district in Taipei City, Taiwan. More than ten billboards are spread out in two rows, which is quite eye-catching.
In addition to foodpanda, the well-known foreign takeaway brands on the island also include Uber Eats, honestbee, Deliveroo, etc., while local brands include yo-woo (with or without quick delivery), foodoma, etc. The scope of these platforms covers densely populated metropolitan areas such as Taipei, New Taipei , Taichung , Kaohsiung , or industrial and scientific parks with concentrated industries.
According to statistics from the economic authorities of the Taiwan authorities, the annual catering turnover in Taiwan is 540 billion yuan, and takeaway accounts for 5% of it, about 27 billion yuan. Due to the rise of the takeaway trend, foreign-funded platforms' performance has turned red this year. Fang Junqiang, executive managing director of foodpan-da, said that at the end of last year, compared with the first time entering Taiwan, the number of people using foodpanda increased by 35 times; compared with the same period last year, the orders in the first half of this year also increased by 15 times. Uber Eats Taiwan General Manager Li Jiaying revealed that in the first quarter of this year, Uber Eats partnered with more than 6,000 restaurants, twice the same period last year; the platform's active users and delivery trips also increased by three times.In order to expand the market, local brand foodomo also provides differentiated services such as buying on behalf of others and taking out reservations, striving to identify consumers.
"Unlike the mainland, mobile payment in Taiwan is far from popular." He Qisheng, deputy general manager of Taiwan's 1111 Human Resources Bank, told the Guide's reporter in Taiwan that in this case, foodpan-da has developed rapidly in recent years because of its support for diversified payments such as cash, and it is particularly popular among students. In addition, some companies in Taiwan do not allow employees to bring food to the company for food, and the schools do not have this restriction, so college and middle school students have gradually become an important market for takeaway.
store owner joining the takeaway platform and promoting the highest commission of 38% was criticized for being criticized for
The rise of takeaway has also changed Taiwan's business form. The Lijia Noodle Restaurant located in Taipei Bade Business District has just joined the takeaway platform, and now it has an average of fifty or sixty orders per day. The boss Mr. Li told the Guide's reporter that the big data provided by the platform can tell which kind of food consumers like to eat the most and use it to optimize menu design.
The impact of takeaway, he believes that in the past, most of the customers might have lived in and around Bade Business District. Now, through takeaway, consumers from farther places can eat the pastry we provide. Because there is a platform to help promote, if you open a new store in the future, you don’t need to find the most expensive locations. Opening a store in a relatively remote alley can also receive business.
The "big pig's feet" bento store on Songshan Road, Taipei joined the takeaway platform last year. The boss Ms. Hu revealed that currently, domestic use and takeout account for about half of each. She believes that with the change of people's dining habits, the proportion of takeout will further increase in the future. Ms. Hu told the Taiwan reporter that the current commission ratio of the platform is 30%. On the one hand, in order to ensure its own profit, and on the other hand, the delivery price cannot be too high, there is still operating pressure, so I hope the platform can reduce the platform fees.
There are also many merchants online complaining that the platform has drawn too many, and it is reported that the current new commission ratio has reached 38%. Some netizens said that attracting customers at low prices, seizing the market, and controlling pricing power are their tricks; some netizens said that if the commission really reaches 38%, they would rather go to the store to eat so that the store can make money!
Takeaway Boy The most diligent person earns 100,000 yuan a month and can get 60 yuan an hourly salary
The takeaway boom has also given birth to a new profession - takeawayman. A few days ago, a foodpanda takeaway boy's payroll was circulated on major websites in Taiwan. He worked 28 days a month and ran 1,163 orders. With rainy day subsidies, he earned 109,922 yuan a month, which shocked netizens.
In response to this, He Qisheng told the Taiwan reporter that he had contacted deliverymen with a monthly income of 100,000 yuan, and he had to get the most diligent person. There were not so many deliverymen in general. He said that when deliverymen are doing their best business, they usually go in rainy days or when the weather is very hot, they ride motorcycles and go in the wind and rain, making some hard money.
It is understood that foodpan-da's delivery staff is a formal employee, enjoys health insurance, motorcycle insurance, etc., and can also get an hourly salary of 60 yuan when you give it without a bill. However, the delivery staff He Qisheng met are more part-time jobs and usually participate in two platforms. They do not have any insurance or basic salary, and they have to bear the risks themselves. "They ride motorcycles every day, and if there is a traffic accident, all losses will be their own."
He Qisheng admitted that compared with the mainland, takeaway can only be considered a start in Taiwan, and the system norms and profit models are still being explored. People are slowly accepting the way of eating takeaway, but this "lazy economy" does have great potential to be tapped.
Straits Guide reporter Xue Yang Text/Photo
