Reporter of the Economic Business: Guo Rongcun 未分类 Editor of the Economic Business: Song Sichang
In the morning of June 7, Jinleite (002723, SZ) opened quickly hit the daily limit, and then the stock price fell, closing at 20.15 yuan per share in the afternoon, up 8.68% from the previous trading day. The reporter of the China Business News noticed that since the end of May, Jinleite has achieved multiple daily limit increases. The momentum of the continuous rise in the stock price of

is due to a planned new business of Jinleite . On the evening of June 3, Jinleite announced that it would invest 30 million to establish a wholly-owned subsidiary Xiaomei Health, thereby entering the medical beauty industry. Previously, the market, which was suspected to have known the news in advance, rose by nearly 40% in just 8 trading days (May 27-June 7). Jinleite , which has entered the market for medical beauty and its stock price has risen sharply, has become another microcosm of the market's hot speculation concept of medical beauty since this year.
's stock price has risen recently
Public information shows that Jinlaite was established in 2000 with a registered address Jiangmen City, Guangdong Province. It is a manufacturer in the field of backup lighting and electrical appliances, focusing on the research, development, production and sales of rechargeable backup lighting fixtures and rechargeable AC and DC dual-purpose fans. In January 2014, Jinlaite was listed on the Shenzhen Stock Exchange SME Board.
Before Jinleite announced its entry into the medical beauty industry, the market, which was suspected to have known the news, drove the stock price of Jinleite to rise sharply, with an increase of more than 40% in 8 days, and two daily limits were hit. In response to the continuous surge in stock prices, Jinleite also issued an "Announcement on abnormal fluctuations in stock trading" on June 1. The announcement stated that there are no major matters regarding the company that should be disclosed but not disclosed, or major matters in the planning stage; the controlling shareholder, actual controller, directors, supervisors and senior management personnel did not buy or sell the company's shares during the abnormal fluctuations in the company's stock transactions.
On the evening of June 3, Jinleite announced that it will set up a wholly-owned subsidiary Xiaomei Health, focusing on health technology and medical beauty fields. The announcement stated that in order to deepen its layout in the field of big health, the company plans to establish a wholly-owned subsidiary, Xiaomei Health, in Shanghai, with a registered capital of RMB 30 million. The company invested RMB 30 million with its own funds, accounting for 100% of the total registered capital. Xiaomei Health will use beauty appliances as a carrier and women's services as the direction, and make layouts around the fields of health technology and medical beauty, thereby promoting the extended growth of the company's strategic business and promoting the company's sustainable development.
announcement also stated that Xiaomei Health plans to plan the direction including using the company's provincial research and development center as a technical platform to develop beauty appliance products; making every effort to lay out the development and investment in the medical beauty service field; and directly or through industrial funds, mergers and acquisitions funds and other means.
However, the second day after announcing its entry into the medical beauty industry, Jinleite stock fell rapidly, and it was hit by limit on the same day. The upward momentum in the previous six trading days came to an abrupt end. After the next trading day arrived, in the early trading of June 7, the stock price of Jinleite rebounded and quickly hit the daily limit after opening. The closing price in the afternoon rose sharply by 8.68% compared with the previous trading day.
has frequently crossed the border
Jinlaite 2020 annual report shows that its traditional main business is small home appliance business, including fans, lighting fixtures and electric kettles. Among them, the sales of rechargeable AC and DC dual-purpose fans in that year were 247 million yuan, accounting for 22.71% of its total operating revenue; the sales of rechargeable backup lighting fixtures were 369 million yuan, accounting for 33.84% of its total operating revenue. In addition, Jinlaite has gradually expanded into the field of healthy home appliances in recent years. In 2020, it researched and developed healthy home appliances such as desktop air purifier , dethermator, desktop air conditioner fan, sterilization dry garment boxes, etc., but the report did not point out the sales of healthy home appliances.
Before announcing its entry into medical beauty this time, Jinleite began to seek diversified industrial development. In October 2019, Jinlaite acquired 100% of the equity of Guohai Construction Co., Ltd. through cash acquisition, forming a dual main business model of "small home appliances" + "engineering construction".Guohai Construction Co., Ltd. is an engineering construction enterprise whose engineering projects are mainly concentrated in Jiangxi Province. Its operating income in 2020 was 380 million yuan, accounting for about 35% of Jinlaite 's annual revenue in 2020.
After that, Jinleite began to cross-border layout in the field of light skin care. In April this year, Jinlaite issued an announcement stating that it recently signed an "Investment Cooperation Agreement" with Shanghai Huajie Youpin Brand Management Co., Ltd. (hereinafter referred to as Shanghai Huajie), Jia Ying, and Hangzhou Tengda E-Commerce Co., Ltd. The company plans to increase its capital by 10.2 million yuan to Shanghai Huajie with its own funds. After the capital increase is completed, Shanghai Huajie registered capital will be 20 million yuan. The company accounts for 51% of Shanghai Huajie's total share capital, Jia Ying accounts for 49% of Shanghai Huajie's total share capital, and Shanghai Huajie becomes the company's holding subsidiary. The announcement shows that Shanghai Huajie is a representative domestic brand in the field of light skin care. Its popular product is an fish collagen peptide juice drink tailored to the needs of beauty and anti-aging.
Since the beginning of this year, the medical beauty concept stock has been hotly speculated in the stock market, and the Tonghuashun medical beauty concept index has accumulated a cumulative increase of more than 50% after the year. Jinlet also stated in the announcement that the company is optimistic about the development prospects of the medical beauty market. The continued expansion of the medical beauty market will drive the demand for the medical beauty appliance market. Jinlet will gradually involve the business in the medical beauty service field, and ultimately create a new brand of medical beauty and health through "products + services".
Whether this cross-border medical beauty can bring new business growth points to Jinleite remains to be seen.
Daily Economic News