Sina Home: What new products have your company launched at this Construction Expo? Please give a brief introduction.
Pan Jianzhong: With the advancement of various national policies in 2019, the exterior wall decoration market ushered in new development opportunities, and "exterior wall customization" has become a new market blue ocean; we have used the past year to re-plan and strategically upgrade the brand image. In 2019, we transformed into a "exterior wall customization overall solution" provider. At this exhibition, we released our "Tongyi-Shiqijun Exterior Wall Customization Overall Solution" at the exhibition, becoming the first brand in China to propose this solution.
Pan Jianzhong, General Manager of Changxing Chemical,
In addition, we released the "5D crystal paint" with imitation of imported marble at the exhibition, which is also the first in the domestic industry. In fact, since the concept of imitation stone paint was proposed, we have been leading the iteration and upgrading of imitation stone paint products, such as 3D source stone paint, 4D crown stone paint products, etc., which are our first inventories. 5D crystal paint uses natural microcrystalline and water-based polyurethane resin water fusion technology to form irregular patterns imitating imported marble patterns and colors, and also has a high-end decorative style with imported marble texture, which has excellent protection and decorative effects on the wall.
Sina Home: Customization and decoration have become the mainstream trends in the home furnishing industry. How do you view these trends? Under the general trend of decoration and customization, what solutions do your company have to deal with?
Pan Jianzhong: Customization and decoration are inevitable trends in the future development of the industry, because this is the trend of consumer demand. When it comes to customization, what comes to mind may be the customization of integrated bathroom systems, integrated kitchen customization, cabinet customization and other home customizations. In fact, it is not only interior decoration, but also the exterior wall decoration industry faces this trend. Therefore, integrated exterior wall customization - providing customers with an overall exterior wall decoration solution will inevitably become the trend of future development.
We have started customizing exterior wall paint products since 2012. Five years ago, our Tongyi was able to provide users with nearly 10,000 stone colors customization. After nearly 7 years of preparation, we have officially launched the "Tongyi Exterior Wall Customization Overall Solution" in 2019. At this exhibition, we also released our "Exterior Wall Customization Overall Solution"!
In the future, I believe that with the upgrading of users' external wall decoration needs, exterior wall customization will become the trend of industry development, and this will also open up a new market blue ocean. Similarly, under such a trend, the exterior wall decoration industry will face a new round of reshuffle, and customization will reshape the development pattern of the entire exterior wall decoration industry.
Sina Home: What content does Tongyi’s customized solution contain and how does it work?
Pan Jianzhong: Our Tongyi exterior wall customization solution takes Tongyi-Shiqijun high-end customization platform as the core, integrating five service modules: cost control, design deepening, product matching, construction organization, and pre-sales and after-sales service. It takes solving the series of pain points of consumers during exterior wall decoration as the fundamental starting point: such as the safety issues of exterior walls after decoration, the use of inferior materials, unprofessional construction personnel, and lack of perfect after-sales service.
At present, through our "Shiqijun High-end Exterior Wall Customization Platform", we can provide consumers with one-stop villa exterior wall decoration services and old wall rollover services.
Sina Home: In recent years, design has become a hot topic in the home furnishing industry. What kind of products do you think are good products? What are your attempts and explorations in the design of
products?
Pan Jianzhong: Any product can only fundamentally solve the needs of users and satisfy users. In my opinion, the most fundamental thing about a product is to have good quality and considerate service. In addition, I think the overall solution service is also a product, just like our Tongyi-Shiqijun’s “Overall Solution for Customized Exterior Walls”, which is also a product. We systematically solve the difficulties and problems encountered by users in the decoration of exterior walls.
When we designed the entire "exterior wall customization overall solution" system, through research and analysis, all links are combined with the problems consumers may encounter and crack them one by one. At the same time, we provide consumers with considerate services, so that consumers can decorate satisfactory villa exterior walls according to their own needs, so that consumers can save time, worry, effort and money.
Sina Home: Please tell me how to use design to empower the development of the home furnishing industry/enterprise?
Pan Jianzhong: First of all, I think this design should be a big concept, including products, services, solutions, etc. I think any product, service, system, and system design should revolve around consumer needs. In my opinion, the best design is to solve problems and difficulties for consumers while following the trend. Because only by meeting the needs of consumers can you better embrace the market and make the company better develop.
Since entering the market with its first imitation stone paint products in 2011, we have been closely following consumers' decoration needs and constantly improving and upgrading products and services. It is precisely because of our demands on products and services that our terminal data and completed model house project case data have always led the entire imitation stone paint industry. This is the best verification.
