Apple's new iPhone 14 series has attracted global attention since its launch. Among them, the iPhone 14 Pro and iPhone 14 Pro Max series have become the hottest models of the year. On the contrary, the iPhone 14 basic model has been neglected by the market, resulting in a 70% dro

Apple's new iPhone 14 series has attracted global attention since its launch. Among them, the iPhone 14 Pro and iPhone 14 Pro Max series have become the hottest models of the year. On the contrary, the basic iPhone 14 model has been neglected by the market, resulting in a 70% decrease in sales compared to the previous generation iPhone 13, causing Apple's original order to increase production was cancelled. What is the reason? What caused most users to focus on the high-end iPhone 14 Pro series?

iPhone 14 sales were not as expected, and compared with last year's iPhone 13 sales fell by more than 70%, resulting in Apple cancellation of 6 million units For iPhone 14 assembly orders, the sales of the relatively high-priced flagship iPhone 14 Pro series have increased significantly, and compared with the bleak sales of iPhone 14 and iPhone 14 Plus, there is a significant contrast. The pre-sale sales of the

iPhone 14 series on Tmall platform are only the most popular sales of iPhone 14 Pro and iPhone 14 Pro Max, an increase of 56% compared with the previous generation. On the contrary, the sales of the basic iPhone 14 model are far inferior to that of iPhone 13, showing a serious decline of 70%, resulting in a drag on overall sales.

found that the total sales of the iPhone 14 series have declined. Also, only the Pro series models have stronger demand. Gfk believes that the main reason is that Apple has a more interesting upgrade to the Pro series this year. The basic iPhone 14 has delayed the Plus until October, which will lead to a more obvious decline in sales than last year.

iPhone 14 has been sold in China, and its sales in the first three days have dropped by 11% compared with the iPhone 13 series. Apple also asked the Foxconn assembly plant to remove the iPhone 14 production line and switch to the production of iPhone 14 Pro models. Some unknown internal employees also revealed that Foxconn in Zhengzhou has at least five assembly plants that will fully convert the original iPhone 14 to produce iPhone 14 Pro, and will accelerate the production of the iPhone 14 Pro series.

At the fall 2022 conference, Apple launched iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max models. This year, many focus is on the iPhone 14 Pro series "Dynamic Island", A16 bionic chip and 48 million pixel camera, with obvious specification upgrades.

Compared with the iPhone 14 and Plus, the basic model looks the same as the old iPhone 13, and the processor chip is also used, resulting in the basic model specifications, which makes most people think that they are not sincere and disinterested, resulting in 85% of users buying the iPhone 14 Pro series in a concentrated manner. The remaining delays in selling iPhone 14 Plus are only 5% of the pre-order volume, and they will also face poor sales.

At the same time, Apple canceled the iPhone 14 mini and replaced it with a large-size iPhone 14 Plus, which can save and increase the sales of iPhone small-size iPhone. Kuo Mingchi believes that the sales volume of iPhone 14 Plus will be lower than Apple's expectations and may face failure again this year.

Apple separated the basic iPhone model from high-end model hardware for the first time this year, resulting in a more obvious gap in high and low specifications. It has indeed successfully attracted more users to buy the iPhone 14 Pro series. From the market purchase reaction, it can be seen that the sales of the basic model showed a serious recession and sales volume was not as expected.

Apple seems to be overly confident in the sales strategy of the new phone, which is not a good thing. Analysts also believe that the demand for the iPhone 14 Pro series' hot selling demand will last until the end of the year at most. If Apple cannot increase the sales volume of Pro in the future, and the buying spirit of the basic iPhone 14 model will still be sluggish, there will be a large number of order-cutting effects in the future, indirectly affecting the overall total sales and revenue of iPhone.

If Apple renamed the A16 processor to A16X this year and renamed the A15 processor chip used for the basic model of iPhone 14 to A16, although the processor continues to use the iPhone 13 Pro series last year, consumers will feel that the processor is upgraded just by seeing the changes in numbers, and they will be more willing to pay for the basic model.

Unfortunately, Apple is too honest. Unlike Intel, it will be divided into several processor versions. It missed the "naming and sales" strategy for each processor. It can no longer meet consumers by simply improving color, lens and heat dissipation, which will lead to the iPhone 14 not looking good and sales worse than expected.

The world is facing the impact of inflation , economic recession and war. According to market tracking agency IDC, the market for smart phones will shrink by 6.5% this year, about 1.27 billion units, and smart phones have also begun to enter the ceiling area. Instead, Apple should consider specifications and hardware marketing more carefully. How to make consumers willing to pay for it, whether it is the basic model or the flagship model, it is relatively important.