Atom of Water hopes to make excellent brands a friend of customers through its brand building concept and to make customers feel a sense of belonging! Because of the brand’s story, the brand and story are deeply rooted in the hearts of the people. Because of the trust of customers, the company continues to make the products develop in a better direction. The stories and products complement each other and achieve each other, allowing the company to achieve enduring development and inheritance. The classics are not only the products, but also the stories told by the products themselves.
brand expert Entertainment planner Water Atom
Water Atom Introduction: Originally named Ding Yuan, a young writer, one of the top ten brand planning experts in China, a well-known advertiser, senior media person, a famous hype master, a top 4A designer, has many years of experience in brand theory and practical management, has served many film and television film groups, and has provided behind-the-scenes publicity and hype for more than 30 first, second and third-tier stars at home and abroad, and is even behind-the-scenes champions of multiple Internet celebrities and online events... and has also worked as a planning manager, senior brand operation manager, brand director in a large domestic enterprise. After several years of practical experience, I have familiarized myself with brand building skills in brand promotion, product planning, market expansion, channel construction, terminal management and other systems; I am good at brand marketing integration; and have many years of successful experience in independently operating brand market operations; I have strong innovation ability in the market, proficient in business negotiation, good at socializing, good temperament, etc.; I have good character and excellent professional ethics. The service field involves real estate, home furnishings, automobiles, electronics and appliances, fashion, fast-moving consumer daily chemicals and other industries, and columnists and brand consultants of many government agencies, media institutions. Deeply versed in business management, fairness and integrity, teamwork and love for the job, and have affinity! Successful cases of brand operation have been published in professional media such as "Brand China", "Brand Strategy Network", "Huicong Network", "International Intellectual Property Network", and "China Planning Network".
’s main works: “How enterprises should build a low-carbon brand strategic system in the 21st century”, “Exhibition Marketing, an indispensable sword for industrial brand building”, “From 4P to 4C, Nine On Brand Management”, “China Jinjiu is actually a channel to win the world”, “Brand Construction Reject Opportunism”, “A Brief Analysis of the Three Primary Colors of Brand Power”, “How to Extend the Brand Life Cycle”, “Strong Corporate Culture, Forge a Strong Corporate Core Competitiveness”, “Negative Hype also Needs” and other cutting-edge innovative concepts.
In today's fast society, there are many brands, and excellent brands want to stand out often have a profound cultural precipitation, an impressive historical background, and a beautiful story that belongs to the brand itself. A good story for each brand is like a slowly unfolding book, from shallow to deep, slowly entering everyone's vision. The essence of brand marketing is to tell everyone the creative path of a brand from scratch in a story-telling way. As a professional brand planner, Ding Yichen has always agreed with this method when talking about brand building. He said: "Brands must be able to tell stories, which is the most direct way to let consumers remember themselves."
Brand Expert Entertainment Planner Aqua Atom
brand story, it is the original intention of the founding of this brand. For example, Dove is to encourage people's confidence and beauty. For example, Coca-Cola is a manifestation of democracy and happiness. It is also a powerful explanation that differentiates it from competitors. The story that can be imitated, while the story that depends on the product itself is the core value of the product. It is the core that competitors cannot replace, and the charm of the brand itself. A brand needs a story. How to tell a good story is also a science. First of all, it must be true and sincere. Only when customers can they empathize and accept and love stories. Only when customers believe in the story of the brand will the influence and praise of the story last for a long time. The second is tortuous, fascinating, and exciting stories are often more deeply rooted in people's hearts. The same story is written in a complete, plot, conflict, and finally sublimated, which will make customers like and win the trust of customers more, and at the same time leave a deep impression.Finally, of course, it is concise, and the story itself is most effectively disseminated in a short period of time, expressing the concept of the brand with streamlined content.
Brand Expert Entertainment Planner Water Atom
In a new era, the story of the brand may not be as simple as a story. Perhaps, he is a hot product, integrating everything they want to say and tell into the hot product. While customers enjoy it, they are also slowly resonating with the brand. Hot products may be a refreshing concept, and may be the positioning of the product. First, recommend the best to customers, and then under the influence of the herd effect, make the product well and use word of mouth to spread the word of mouth.
Of course, no matter how novel storytelling methods are, after attracting customers, what you need to do is inseparable from the precipitation of history. Only by allowing this brand to show its own charm and characteristics in the precipitation of time can it show its beauty in this world of blooming flowers, and only by truly appreciating the beauty of the product because of the story. Such progressive promotion is often more deeply rooted in the hearts of the people, and the loyalty and stickiness of customers will be longer.
Brand expert Entertainment planner Water Atom
Finally, the founder's experience and original intention are the finishing touch of this brand. It represents the attitude of the brand and is also the foundation for the product to persist. Only because of love can you persist. Only because of persistence can you have stories that customers empathize with, and only when more and more customers will be sought after, because what touches people's hearts is also worthy of praise because of persistence and love. I also believe that because of this love and persistence, the product is worthy of trust.
Atom of Water hopes to make excellent brands a friend of customers through its brand building concept and to make customers feel a sense of belonging! Because of the brand’s story, the brand and story are deeply rooted in the hearts of the people. Because of the trust of customers, the company continues to make the products develop in a better direction. The stories and products complement each other and achieve each other, allowing the company to achieve enduring development and inheritance. The classics are not only the products, but also the stories told by the products themselves.
