When the post-90s generation began to become the backbone of society, the post-00s generation gradually entered the workplace, and the purchasing power of the new generation of consumer groups was increasing, the editor, who was born in the 1980s, had to sigh: The new wave of the Yangtze River pushed the old wave, and the new people replaced the old. Nowadays, watching all walks of life, whether it is celebrity endorsement or senior management, there are many young faces that appear frequently, such as emerging industries and traditional industries. Looking at the past, words such as "personality, breakthrough, technology" can be said to be incompatible with the traditional high-end watch industry. But now, more and more brands are beginning to give high-end watches a "young meaning" by pursuing breakthroughs in design, technology, technology and materials, among which RICHARD MILLE is particularly representative.
Since entering the watchmaking industry in 2001, in just 21 years, the rapid development of RICHARD MILLE has shocked everyone, and even climbed against the trend under the negative impact of the epidemic, becoming the new favorite of many young watch enthusiasts. Behind this, it is also inseparable from the brand's concept of not fearing breakthroughs and daring to be the first. For example, the iconic wine barrel watch that RICHARD MILLE is well-known to the public. It combines innovative materials from the aerospace and racing industries with avant-garde design and practical performance, not only conforms to the aesthetic preferences of the watch's younger appearance, but also becomes a benchmark for the development of the industry. Because RICHARD MILLE knows that for the new generation of consumers, the standards of high-end watches they choose are more diverse, which can be retro, elegant, or punk and can be ostentatious. Young consumers tend to be personalized rather than follow the crowd. They pay more attention to whether they can see distinctive labels such as characteristics and innovation in the brand.
In addition to being at the forefront of the times in the creation of watches, RICHARD MILLE is also unique in selecting the brand’s close friends. Compared with traditional brands, RICHARD MILLE has enabled many young friends. On the one hand, they represent the fresh blood of all walks of life, and on the other hand, they are consistent with the brand's three views, and are full of struggle, vitality and creativity. Although many people say that young people are impulsive, impatient and ambitious, looking at RICHARD MILLE's young close friends, tennis star Sebastian Korda, topic female driver Lilou Wadoux, and free diving master Arnaud Jerald, they are all new generations of young people who are brave to challenge, work hard and have a firm will to succeed, which coincides with the qualities of RICHARD MILLE.
Sebastian, 22, was born in a real sports home. His father is formerly the legendary tennis player Petr Korda, the world's second-ranked legendary tennis player, and his mother is Regina Rajchrtova, a former female professional tennis player who has entered the top 30 in the world, while his two sisters are famous LPGA professional golf players. Living in such a family, Sebastian has accepted various challenges since childhood. He participated in children's hockey competitions at the age of 5 and tried golf and karate . It was not until he and his father had a trip to US Open in 2009 that he set his sights on the tennis court.
Review of Sebastian's results. Among the championships he has won so far, the title of the 2018 Australian Open Junior Singles Championship perfectly inherited the footprint of his father Petr winning the Open in 1998. Since then, whether in clay or grass, Sebastian has been growing steadily, beating veteran stars and up-and-coming stars, and has become one of the favorite players of French Open fans. Even tennis legend Rafael Nadal has praised him without hesitation. "I think he is a very good and all-round player. Since I first met him, I feel that he will become one of the best players in the world, and he has enough ability to reach the top."
As a brand friend of RICHARD MILLE, Sebastian is wearing RM The 67-02 automatic winding ultra-thin watch is regarded as an excellent companion on athletes’ wrists with light and slim lines and advanced ergonomics.Thanks to the Quartz TPT® quartz carbon fiber, Carbon TPT® carbon fiber and fifth-grade titanium alloy material used in the case, the entire watch weighs only 32 grams, and is paired with the brand's lightest strap , which helps Sebastian swing every time.
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RM 67-02 Automatically winding ultra-thin watch
It is worth mentioning that Sebastian's second sister Nelly Korda is also a leader in the sports world. In her golf career, she has won the Tour championship 6 times and won 5 LPGA championship trophys, and this year she is only 24 years old. In 2021, Nelly won the Olympic and Grand Slam championships, and also ranked first in the world, becoming the number one person in golf history. The RICHARD MILLE watch she wore appropriately set off her elegant and confident swing every time, and the calmness and calm sportsmanship of a female golfer she showed was in line with the watchmaking spirit that RICHARD MILLE has always pursued.
"She is so cool!" This is Amanda Mille, Director of Brand and Cooperation Activities, meets French female driver Lilou Wadoux's first impression, "She came out like an 'UFO', like an uncultivated diamond, different from others. At last year's Le Mans 24 Hours Endurance Race, Lilou drove an Porsche around the track. It was her first time driving a car, but she actually controlled the rhythm on the field and led the way. She was really unforgettable at that moment. Besides, she is only 20 years old!"
Perhaps in the eyes of many people, racing is a field where men dominate, but in fact, the advantages of female drivers are not comparable to those of male drivers, especially in terms of endurance. Therefore, RICHARD MILLE has also been committed to providing the tools female riders need to help them shine on the track. Because in the opinion of RICHARD MILLE, no one can decide what women should do or wear. As long as they want, they can float in red dresses or be handsomely racing. Just like the RM 07-01 Racing Red watch that Lilou chose to wear in the competition, it will accompany them in exciting blooms in both competitions and daily life.
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RM 07-01 Racing Red watch
5 years old, Arnaud was already the holder of the world's free diving record and has been successfully implemented more than once. In 2020, Arnaud successfully dived to 112 meters with his breath in Greece. It should be noted that after the human body dives more than 100 meters, the skin of will bear 11 kilograms of pressure per square centimeter, so the body's tolerance becomes the key. To fully exercise the air capacity of each part of the lungs, Arnaud performs incredibly twisted belly tendons, a technique of twisting the abdominal muscles that allows the abdominal cavity to emptie air as much as possible to stay underwater for longer periods of time.
In July 2021, Arnaud created another miracle and broke the world record for the second time in the Bahamas Blue Hole Free Diving Depth Challenge. The depth of 116 meters on the first day of the competition was amazing, but he did not stop there. At the end of the game, he dived with double webbed to a depth that the free dive athlete had never reached before. He dived to an amazing 117 meters during the 3 minutes and 35 seconds diving process, and the RM 032 diving watch accompanied him into the water was also the RM 032 diving watch. There is also a small episode in it. Of course, many brands are interested in him as athletes who dare to explore human extreme . However, this time, Arnaud took the initiative to contact RICHARD MILLE. On the one hand, the brand's uncompromising spirit coincides with his personal characteristics; on the other hand, he also wants to use the RM 032 diving watch as a practical portable tool to accompany him on underwater adventures and create new records. Now the facts have proved that the intimate cooperation between the two is a perfect match.
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RM 032 diving watch
Whether it is a watchmaking or a close friend, it is not difficult for us to find that while respecting tradition, RICHARD MILLE is also good at looking at the world with an advanced and unique perspective. They never blindly pursue trends, only go their own way, and only do meaningful things. Such a young brand with full personality naturally attracts the love of the new generation. Even the brand’s customer base shows the same characteristics, especially the younger generation, who account for a large proportion. They love what they love, watches and careers.
