text │ Bai Jingjing
There are only three weeks left before the New Year. After nine weeks of continuous increase in the number of online dramas on major platforms, it continued to climb from 34 to 55, and this week saw its first decline. The number of new dramas on major platforms on has slowed down, saving energy in advance for the New Year period.
The overall viewing volume of online drama market has also entered 2018, and has continued to decline slightly for a month. The overall viewing volume of online dramas this week fell from 3.62 billion last week to 3.37 billion.
Overall article
The number of on-the-spot dramas decreased for the first time, and the Spring Festival
In the fourth week of January 2018, a total of 51 on-the-spot dramas were broadcasted, 4 less than the third week; the total number of on-the-spot drama front-spot dramas in the fourth week reached 3.37 billion, a decrease of 250 million from the third week.
has launched 4 new online dramas, and Youku's " Ultimate Class 5" leads
In the fourth week of 2018, "YouIi and Tencent Hu" each launched a new online drama, with a total of 4 movies, with a total of 590 million views, a decrease of 4 movies from the third week of 2018, with a decrease of 170 million views.
Youku Youth Campus Fantasy Drama "Ultimate Class 5" has a single episode of 20 minutes, with a total of 60 episodes. It is produced by Youku, Kemi Media, and Shanghai Enqiaoyi. It is directed by Ke Zhengming. It is special starring in Zeng Peici and Chen Yiru . It is Ma Zhenhuan , Luo Hongzheng , Wenyu Fei , Jiang Ruize , Jin Zhongxi , Chen Shimin, Xu Mingjie , Feng Tian, Chen Yingyan , Yang Yunqing, Na Weixun , Zhang Haoming and so on. The drama reproduces the youth, passion and friendship stories of the ultimate class of friends . The first one was broadcast on GTV in November 2005.
Tencent Video Urban Love Web Drama " Transformed into Girlfriend " single episode 42 minutes, a total of 20 episodes. It is produced by Penguin Film and Zhejiang Dongyang Chunqiu Film and Television Culture Co., Ltd., directed by Chen Junren and Guan Jianxiong, starring Wei Yuxuan , Du Weihan , etc. It tells the story of a kind woman with multiple personalities in . She finally healed her pain and passed the test of her family and gained happiness. was broadcast on Tencent Video on January 22, 2018.
Sohu Video suspense action web drama " Heirs Plan ", is produced by Sohu Video and Xiong Child Media, directed by Liu Chuang, starring Wang Yanlin, Li Xinran, Yang Haoyu, and Zheng Jiabin , and starring Zhang Guozhu in particular. The drama tells the story of Li Jinshui, a gangster who has been wandering on the Northeast Street for many years in a foreign country. After accidentally transforming into the son of the gang boss in a foreign country, it has become a dramatic story after the police are undercover.
iQiyi Palace Fighting Web drama " Legend of Concubine Wei " single episode 25 minutes, a total of 12 episodes, directed by Tang Dagang , starring actors Anjie and Lei Huanyi. It tells the story of Wei, the concubine of Emperor Taizong of Tang, who worked step by step and intrigue in order to survive in the deep palace. Dongyang Yuhuang Film and Television produced and released by Beijing Ultron.
platform
exclusive web drama, iQiyi is the leader in 24 episodes in terms of number, but in terms of playback volume, Youku ranks first with 1.54 billion.
This week, among the online dramas, there were 50 exclusive dramas, with a front-end playback volume of 3.39 billion; 1 on multiple platforms, with a front-end playback volume of 2.295 million;
platform exclusive broadcast part:
Tencent Video is broadcasting 12 online dramas, with the front-end weekly playback volume reaching 1.07 billion, a decrease of 100 million from last week;
iQiyi is broadcasting 24 online dramas, with the front-end weekly playback volume reaching 500 million, an increase of 1.0 thousand from last week last week; 10,000;
Youku is broadcasting 9 online dramas, with the front-end broadcasting weekly views reaching 1.54 billion, an increase of 410 million over the previous week;
Sohu Video is broadcasting 3 online dramas, with the front-end broadcasting weekly views reaching 60 million, a decrease of 52 million over the previous week;
Mango TV is broadcasting 2 online dramas, with the front-end broadcast weekly playback volume of 230 million, a decrease of 290 million from last week;
Type
Number of fantasy and fantasy types won the championship
Love is still the main plot
By sorting out the types and plots of last week and this week, it is not difficult to see that although the number of online dramas broadcasting in fantasy and fantasy types is not as high as that of urban categories, only ranked second, but the number of views fantasy and fantasy is still the top type that carries the traffic of online dramas.
In the past two weeks, among all types of online dramas, love online dramas still occupy the most important position, with more than a dozen broadcasts far ahead of , almost several times that of other online dramas. It can be seen that in today's online dramas, love is still the most mainstream way of expression. The overall number of online dramas that dominate the plot in love has exceeded 1 billion in the past two weeks.
Repertory chapter
Costume dramas lead in the number of views, Youku has excellent views
Among the 51 online dramas this week, 4 online dramas in have exceeded 400 million weekly views, far ahead. In turn are Youku's "Ultimate Class 5", Tencent's "National Husband", Youku's " Looking for Qin Ji " and iQiyi's " Langya Bang: The Wind Rises Changlin ".
This week, Youku ranked first with 5 dramas. Among the types, ancient costumes still rank first in the category, "The Great Military Advisor Sima Yi: The Tiger Roaring and Dragon Roaring" still ranks first in the overall list, and "Langya Bang: The Wind Rises in Changlin" ranks third in the overall list. The specific number of views in the top ten and the rankings on the Guduo General List (the plays and dramas with no more than one week's completion time) are as follows.
represents online drama analysis "Ultimate Class 5"
The branded survival path of campus fantasy romance drama
"Ultimate Class 1" series can be regarded as a representative of nonsensical campus science fiction dramas and is also the beginning. It was originally premiered in Taiwan in 2005, starring Fahrenheit members Wang Dongcheng , Chen Yiru, Aaron Yan and Tang Yuzhe , and guest starring Wu Zun . The play tells a series of wonderful stories performed by the Ultimate Class of Guava High School. At that time, it was also the hottest time for Taiwanese idol dramas.
2012 and 2013 were broadcast in Taiwan in the form of TV series, with mediocre responses.
Returned again in the form of an online drama after three years. " Ultimate Class 1 4" was exclusively broadcast on Youku in July 2016, with a total of 2.04 billion views, and the data is impressive.
The science fiction, love, and nonsensical campus drama positioning of "Ultimate Class One" has a market even in the era of more innovative and segmented online dramas, after ten years. Although the actor has changed from a popular Taiwanese idol to a new face, relying on the novel and unique campus fantasy drama positioning, which is different from most dramas, and the recognition of series formed over the years, makes "Ultimate Class 5" still a leader in the online drama market. At present, it seems that the first week of the fifth season is better than the fourth season.
0 years of IP brand awareness, coupled with the originality of the series type and plot, even if the starring actors will change, a fixed loyal audience is still there, which has attracted many new audiences. The market performance will not be too bad, and it is expected to become the "N generation of dramas". The operation of "Ultimate Class" provides sustainable thinking for new dramas that sprout from the rain.
