Industry Weekly
VIEWS
Reporter Hu Xiru
The concept of "shared travel" has been rapidly popularized worldwide in recent years. As one of its branches, shared cars are also rapidly penetrating the lives of the public. However, Japanese car sharing companies have recently discovered that shared cars are no longer just a travel tool, and users have extended many "weird" new ways of playing in the car, and Japanese car sharing is facing the embarrassing situation of "only sharing but not traveling".
According to the Asahi Shimbun, Times24, the largest car-sharing service company in Japan, recently conducted a survey on the topic of "use of shared cars", and the answers given by the respondents were diverse, which really surprised the car-sharing companies. It turns out that many Japanese people regard shared cars as a place for naps, offices and even bag storage. In addition, the 2011 earthquake in Japan still lacks public charging infrastructure, so people still rent shared cars just to charge their mobile phones.
A white-collar worker living in the suburbs of Tokyo said that by turning on your phone, you can locate shared cars available nearby at any time. "I use shared cars just to have a place to have lunch. After all, there are not so many places to sit down and eat bento in convenience stores." He said that shared cars are also a suitable space for afternoon nap. A questionnaire survey by Japanese mobile communications operator NTTDocomo also found that more than 12% of car-sharing users are not for travel, they rent cars just to chat with friends, family and corporate customers. There are also people who watch TV shows, practice songs in the car, or just to find a place to blow air conditioning in the hot summer, and the proportion of this group is still increasing. is available for renting a shared car for 30 minutes in Tokyo, Japan. This price is relatively affordable for those who want to find a "sole space" temporarily.
However, car sharing companies do not encourage this behavior. A spokesperson for Japanese car rental company Orix clearly stated, "We do not recommend that users use car rental for purposes other than driving." We will ignore safety factors first. From the perspective of corporate profits, the charging standards of Japanese shared cars rely deeply on the car mileage. If the shared car parked in the original place without mileage, it will naturally significantly reduce corporate income.
reporters found that there has not been a situation like Japan's "only sharing but not traveling" in China. This is related to social culture, but it is also related to the charging model of shared cars. At present, domestic shared car companies mainly have two billing models for time-sharing leasing. Some charge according to a comprehensive calculation formula of time and mileage, but most of them are billed by minutes. The car sharing business of Mofan Travel, which is owned by the minute, is basically billing in the , second and third -tier cities in China; currently, the Changan Travel , which has launched a car sharing business in four cities: Chongqing, Hefei, Nanjing and Quanzhou, and the charges of its new energy vehicles also depend on the length of the vehicle usage; similarly, the new energy electric vehicle time-sharing car rental brand Evcard is also billed by the minute. Dai Rong, who works in an Internet company in
, is a heavy user of shared cars. She said, "Billing by minute means that the system starts to collect money from the minute you press the pickup key. Even if you don't drive, you won't be counted less." eliminates the mileage and completely bills by minute mode, which determines that the electricity bill, loss charge and other expenses required for driving are "invisibly" spread in every minute. The unit price per minute will naturally rise, which means that every minute in a shared car has to be paid at a relatively high price. This can also explain why there has not yet been a phenomenon of using shared cars for other purposes in the domestic market.
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