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With Tencent Sports officially announced on March 22 that it will broadcast the F1 competition. At this point, CCTV, Five Star Sports and Tencent have officially taken the place , providing all-round broadcasts and reports for F1, a competition with great commercial value.
Among the highlights of the new season, the Mercedes-Benz team undoubtedly attracted the most attention. Their investment of 450 million euros, as well as the revenue of 12 sponsors totaling 128 million euros, and the sky-high endorsement of Hamilton itself declared to the world that F1 is still the competition IP with top commercial value.
text/Ge Siwen
edit/Chen Siyi
March 22, Tencent Sports officially announced that it will broadcast the full season of the F1 World Formula 1 Championship. And owns exclusive copyright of new media in mainland China. The first Australian Grand Prix practice game in the new season will be broadcast live from tomorrow.
CCTV, Five Star Sports and Tencent have a three-pointer situation. Each company will bring F1 reports on the new season to car fans in all aspects, which also makes F1, which was once looked down upon, hopes to usher in a big rebound in China.
F1 was once widely hailed as one of the three major events in the world. In 2008, the Deler Sports Business report pointed out that F1's revenue generation of about US$230 million in a single game was the highest in a single game in the global sports event. F1 was able to side by side with the World Cup and the Olympics and become one of the three major sports events in the world.
The new season's F1 will kick off at the Albert Park Circuit in Melbourne this weekend. As the defending champion, the Mercedes Mercedes mercedes 4 Mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes mercedes merce
In the past four seasons, Mercedes-Benz won the team driver's championship, and Hamilton won three of them. Having been on the podium for a long time, the high exposure has made the team and drivers a popular spot in the eyes of sponsors. This season, Mercedes-Benz is also full of confidence.
Recently, a F1 2018 season budget table was released, among which Mercedes continued to be the top spot. new season, Mercedes will be expected to spend 450 million euros, or about 3.5 billion yuan, surpassing other powerful people.
has such a high investment, and the Mercedes team has also won the favor of corresponding sponsors. According to reports, they have received a total of 12 sponsors, from which they can earn a huge income of more than 128 million euros. After Ferrari lost the 40 million euros sponsorship from its main sponsor Santander Bank, Mercedes-Benz has surpassed the Leaping Horse Army to become the fleet with the largest sponsorship in the paddle.
You should know that Manchester City team , which basically locks in this season's Premier League champion, will be able to get sponsorship amounts from Puma , Etihad Group, and NEXON on the jersey next season. The advertisements before and after the jersey plus shoulder stamp advertisements, the total amount is only 95 million pounds, which can reflect F1's huge advantages in attracting sponsorships.
This weekend, Lewis Hamilton will also drive the 1,000-horsepower Mercedes AMG F1 W09 to launch an attack on the fifth world champion in the racing suit with these 12 sponsor logos.
This jersey advertisement is not only ashamed of the NBA, but also envious of the football giants
Let’s sort out the origins and sponsorship amounts of the 12 sponsors of the Mercedes-Benz team -
Malaysian state-owned oil and gas company Malaysian national oil company Petronas is the title sponsor of Mercedes, providing nearly 50 million pounds of sponsorship every year. It accounts for almost half of the fleet's total revenue.
Puma pays about $2 million a year to make their logo a clothing logo.
UBS, Qualcomm, Bose, Thommmy Hilfiger, Monster Energy, Epson, IWC Schaffhausen and Wihuri all provide sponsorships of more than 7 digits.
Tibco is the least expensive among sponsors - they paid about £1m to get a position above the elbow of the Hamilton racing server.
In addition to bringing huge income to the team, the driver himself also benefits a lot.
Hamilton signed individual endorsement contracts with several companies including Tommy Hilfiger, Puma, Bose and Magic Claw Drinks, which would increase his personal income by another £10 million.
The British contract with the team will also expire at the end of the season, and new contract negotiations have not yet begun. There are rumors that Hamilton may switch to the Reds Ferrari, and whether he chooses to stay or leave in the end, the amount of his next contract in will not be less than £120 million in three years.
Team Manager Wolf said: When considering renewing Hamilton, the team is not only considering his performance and influence in the paddock, but also a key factor outside of the sport. Hamilton is a fashion expert, which also makes his style and endorsement not limited to sports and racing, but will also be helpful for teams to recruit sponsors.
Compared with Mercedes Benz's wealth, their main opponent Ferrari lost his main sponsor Santander Bank for many years in the new season.
The cooperation between Santander and Ferrari originated in the 2010 season, when Alonso joined hands with the Spanish financial giant to join Ferrari. Santander was also a sponsor of McLaren when Alonso joined McLaren in the 2007 season. However, in recent seasons, Santander's cooperation with McLaren has been relatively small, and the bank's logo has not appeared in McLaren's racing cars. Previously, the bank also served as the main sponsor of the British Grand Prix and the Spanish Grand Prix in the 2007-2014 seasons and 2011-2013 seasons respectively.
However, now Santander's interest has turned to football, and they announced a three-year sponsorship contract with UEFA to become a sponsor of the Champions League, and completely withdraws from the F1 market . In addition to ending its sponsorship contract with Ferrari, Santander will no longer be named F1's sub-stop competition in the future.
As the game approaches, everyone is looking forward to Melbourne on March 26, where F1 in the new season can bring us more surprises. And such an analysis of commercial sponsorship also gives us higher expectations for the new season.
Judging from the sponsorship and investment situation of teams such as Mercedes-Benz and Ferrari, even though they have been criticized by all parties for several years, F1 is still the hottest sport on the planet.
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