French luxury jewelry brand Balenciaga has launched limited edition sports shoes aimed at promoting environmental protection activities.
indeed has done a lot of marketing gimmicks, but it is indeed not very understandable. A pair of such shoes costs 12,000 yuan, and netizens have all laughed at them. He can obviously grab money, but he gave you a pair of garbage shoes.
In fact, luxury goods are essentially not the things themselves, but the people who buy things are willing to spend 12,000 to buy a pair of broken shoes. What does this mean? Explain the identity of the buyer.
is like a person willing to spend millions to buy shit. The first thing you feel is that this person is very rich or this person is crazy. You will know if you are crazy or not. So the key is that you are rich. This is a symbol of identity, and things are not important.
The worse the things are, the more he is willing to spend more money, which can better reflect his identity.
We can't understand this approach. As everyone said, I sold 12,000 yuan to the things I could find in the trash can downstairs, just like the waterproof umbrellas they sold for tens of thousands of yuan a while ago. They were just hype to enhance the value of their products.
