Author/Cookie Xie Weiping
National Day holiday is close at hand. Just today, three films, including "My Motherland and Me", have started previews of more than a thousand scenes. The National Day war begins early.
"My Motherland and Me" adheres to the preview strategy of few and finest previews, and has achieved the highest attendance rate with the least number of scenes. Currently, the film's attendance rate of 88% has also hit the highest preview rate in the past two years. Such attendance rate is also full of proven the film's high reputation and super popular popularity.
This film was the most talked about National Day film a month ago, and it has always been far ahead. The lineup of 7 All-Star luxury directors, plus the participation of dozens of domestic first-line stars, has been continuously contributing topics to the film. The Weibo hot search list alone has been on the top 20 times.
has currently sold more than 100 million yuan in pre-sales of the film, and it has locked in advance the first day of the National Day holiday. In this special period where the whole country celebrates, this first tribute blockbuster in the National Day holiday will go further.
preview attendance rate is 80%. "My Motherland and Me" locks in the first day's box office champion
is like a preview of the National Day holiday. The three giants "My Motherland and Me", " Climber ", and " Chinese Captain " all started preview today. Although
chose to pre-screen today, the first movie to start pre-screening is "My Motherland and Me". The preview strategy is already very common in movie distribution, but if it is not used well, it will also cause certain harm to the box office of the movie. "My Motherland and Me" has such fierce competitiveness during the National Day holiday and dares to be the first to preview, which shows that the film company is full of confidence in the quality of the movie.
Before the large-scale preview of "My Motherland and Me" was held today, roadshows and distribution have begun. More than 30,000 people from more than 90 cities and more than 50 universities across the country have watched this video, and the response is enthusiastic, and this part of the reputation is spreading bit by bit.
In fact, pre-sale tickets are very fast. The screening of "My Motherland and Me" in many cities is red, almost full, and it is difficult to find tickets. It is not easy to buy a "My Motherland and Me" today.
popularity is reflected in the numbers. As of 15 o'clock today, 33 cities across the country have a total of about 1,843 previews, achieving nearly 12 million box offices, with an attendance rate of more than 88%, and an average of more than 156 people per game, which is more than 5 times that of the other two films. This average number of people per game set a new record for domestic film previews, and its attendance rate also hit a new record for previews in the past two years, ranking first in the same period.
horizontally compares the preview of the other two films. Such results are really excellent for "My Motherland and Me", which has only a small preview. According to Top data, "My Motherland and Me" is one-tenth of the other two films in pre-shot episodes. The three films have a big difference in release time and scale area. The release notice for
o'clock screening shows that "Captain China" selects the prime time between 6:00 and 8:00 in some cities, but requires each cinema to be limited to one. The preview time of "The Climber" is from 3:00 to 4:00 in the afternoon. This time coincides with the preview time of "The Motherland", and both sides face the frontal front. The difference is that the preview scale of "Climber" is all theaters across the country, and "Motherland" does not have a big and comprehensive strategy in urban selection. It is previewed in 33 cities today. The selected cities are mainly some provincial capital cities and second-tier cities such as Suzhou Ningbo.
can finally achieve such a result, which can be said to be a victory for "My Motherland and Me" to win with less and more on preview.
. In terms of total box office, "Motherland" continues its advantages and is the first movie to exceed 100 million in pre-sales in three films. The film's pre-scheduled schedule on the first day was 95,000, accounting for 33.%, slightly inferior to "Climber", but with a nearly 30% attendance rate, it accounted for half of the market on the first day. The first day championship has been locked in advance.
has always been the most popular, and the reputation of "My Motherland and Me" continues to ferment
"My Motherland and Me" has been extremely high attendance rate. It comes from the high attention and reputation that the film has continued, and is brewing step by step.
From the micro index, from a month ago, with the spread of various materials such as film trailers, "My Motherland and Me" is far ahead in popularity, far higher than the other two films. Moreover, the popularity of almost every trailer and material will usher in a peak. For example, the latest peak was six days before the release. The theme song of the same name "My Motherland and Me" sung by Faye Wong was released. And as time approaches, this index is still climbing hills. At present, the cumulative number of views of the video trailer on the entire network has exceeded 100 million, which has attracted a lot of attention and discussion among netizens, and has been on the hot search list of Weibo nearly 20 times.
From the beginning, "My Motherland and Me" has made people see it. This is a main theme work that subverts past imagination. The film takes small characters in the big era as the perspective, focuses on the most ordinary you, me and him behind the highlights of the motherland, telling the stories of ordinary people themselves. It is a down-to-earth tribute blockbuster that is truly "related to me".
And almost every trailer can make people cry, awaken the memory of the times of every ordinary Chinese, and it has also sparked heated discussions across the Internet many times. The title of the movie has repeatedly dominated the hot search list and topic list on the screen, attracting widespread attention from the media. More than 60 central-level media and mainstream media, including CCTV News, People's Daily , the Central Committee of the Communist Youth League, Unigroup Pavilion, Global Times, CCTV.com, People's Daily , have all given positive comments and expectations for the film.
has been viewed from the box office and audience selection on its first day of release. It has become the first tribute blockbuster during the National Day. The film spans 70 years in time, suitable for viewers of all ages and is most suitable for watching with the whole family. Moreover, the release date happens to be the same as the National Day military parade. In addition to watching the upcoming National Day military parade, watching the movie "My Motherland and Me" has also become a new ceremony that cannot be missed for the motherland's birthday.
Even CCTV News host Kang Hui spontaneously recommended it, "The National Day is not only a military parade, which is exciting. The movie "My Motherland and Me" is also good. After watching the movie, you will have more feelings about the military parade. After watching the parade, you can also feel the different feelings of the movie. A hundred causes will have the result, and only when the motherland is strong will be me." As the largest tribute masterpiece in the National Day, "My Motherland and Me" cannot be missed.
video also gained high reputation during the roadshow. On September 24, the movie "My Motherland and Me" was screened for the first time in the country at Shenzhen University. After the screening, the audience applauded thunderously and lasted for a long time. The students used the applause from the heart to express their excitement and excitement, and called the film "the first choice for National Day" and "there are parents to take two and three to swipe." After the film was screened, the college students present spontaneously applauded. During the roadshow of the
video in Shanghai, although most of the audience were very young students born in the 2000s, people kept crying and wiping their tears during the movie. After the screening, the students said that every story would have goose bumps and tears kept spinning in their eyes.
"My Motherland and Me" has 7 directors, seven stories, relive the national memory
Before this, few films could gather so many top directors. The current seven directors can be called the Chinese film dream team, and the main creative lineups such as actors span six eras: 50, 60, 70, 80, 90, and 00.
From trailer posters and other materials, we can see that the film traces back the 70 years of the motherland’s magnificent journey in different fields and dimensions, and relives the memories of the people.
As the director, Guan Hu talked about his experience of filming "The Eve" based on Lin Zhiyuan, saying, "If the founding ceremony was handed over to me, I would still shoot the great men on the city tower lack novelty. It is better to go from another perspective, from the perspective of the efforts made by small people, ordinary people, and people who don't know, and it is real. This power is very great."
plays the core of the film - Lin Zhiyuan's Huang Bo . This time, he also personally challenged the action scenes of high-risks, and vividly interpreted this conscientious little person with his actor-level acting skills. "Foesn't foolproof" is Lin Zhiyuan's promise to the new China, and Huang Bo's acting skills make the story full of warmth.
In fact, every story in the movie has found a novel angle. "Return" directed by Xue Xiaolu focuses on the disputes without gunpowder at the negotiation table. At 0:00 on July 1, 1997, Hong Kong returned to the embrace of the motherland on time. In order to raise the five-star red flag in a second, China and the UK negotiated for a full 16 rounds for "2 seconds", and the thrilling moments and tearful scenes are all in the film. Presented in reality.
and those important moments in the 70 years of the Republic. Zhang Yibai selected the historical moment when China's first atomic bomb successfully exploded in October 1964, telling the story of unknown heroes falling in love but not recognizing each other. Before that, classic works such as " emerged from the sky and " have already interpreted this story. How Zhang Yibai should innovate and tell the stories of these unknown scientific and technological heroes is a relatively big challenge.
National memory, it has to be mentioned that the women's volleyball team won the championship in the 1980s. Director Xu Zheng used his unique narrative style to create a warm, interesting and down-to-earth tribute comedy. The film will be the final of the Olympic women's volleyball team in Los Angeles in 1984 "Move to" Shanghai alley to "live broadcast", and relive the legend of the women's volleyball team vividly and vividly with the citizens and neighbors of the alley neighbors. Coincidentally, the movie was released at the time of the Chinese women's volleyball team defending the Women's Volleyball World Cup champion, and the spirit of the women's volleyball team has been continuing. " Hello Beijing " directed by
Ning Hao is one of the earliest trailers to watch the movie. This tells the story of Mr. Ge, a Beijinger during the 2008 Olympics. The interesting story about the tickets for the opening ceremony of the Olympics made you laugh and how happy you were. The subsequent involvement of the Wenchuan earthquake can make you cry loudly. The story is both warm and deep.
film director Chen Kaige executive The " Daytime Meteor " tells the story of the successful landing of the return capsule of the Shenzhou 11 spacecraft in 2016. The unprecedented joining of two space heroes, Jing Haipeng and Chen Dong, makes the film more real and touching.
7 directors, the youngest Wen Muye , selected a female perspective as the entry point, recreating the military parade commemorating the 70th anniversary of the War of Resistance against Japan on September 3, 2015. "Escort" is the best recruitment promotional film, creating the brightest "national image business card" in the blue sky. Moreover, the military parade in the movie is exactly the same as the grand military parade celebrating the 70th anniversary of the founding of the People's Republic of China held on October 1 this year, neatly showing the armed strength of the motherland one by one, and the national pride is full of national pride!
