text | Grilled entertainment
The overall domestic variety show market in 2022 is "bad luck". The reputation of old variety shows such as " This is Street Dance 5", "A Life of Longing for 6", " Ace vs. Ace 7" and "The Voice of China 12" has declined across the board, and popular variety shows such as "Sisters of Waves 3" and "Pi Ge 2" are also controversial.
Unexpectedly, there were phenomenal hit variety shows in the variety show market in 2022. Chen Chusheng , Su Xing , Lu Hu , Zhang Yuan , Wang Zhengliang , Wang Leixin 6 fast boys "lucky kids" became popular. The variety show "Happy Let's Go Again" they brought together was praised after it was broadcast, with a program score of up to 9.6 points, becoming a dark horse in this year's domestic variety shows.
Following "Happy Reset", another travel reality show has become a hot search. The first day of the first broadcast of the program ranked first in the variety show list of the online main film playback market share. The first episode of the program exceeded 100 million in three days, and the current playback volume exceeded 150 million times, and the Douban score is as high as 8.9 points.
This program is "The Promise of Stars", a real travel and friendship experience group variety show, and it is also the first group variety show after "Sisters of Waves 3".
Why can the Stars' Agreement break through the siege?
First of all, the scenery is more beautiful and the program is very enjoyable. "The Promise of the Stars" is a tourism variety show. The location was selected in Yunnan. The first stop is the picturesque Dali . Every frame is very eye-catching. The five sisters are paired with beautiful scenery, and the whole program is full of scenery.
Secondly, the permanent guests are harmonious and friendly, funny and sincere. Wang Xinling, Gillian Chung , Cai Charoen , Wu Jinyan and Huang Xiaolei 5Treasure sisters in "Sisters of Waves 3" serve as permanent guests. They have a very close relationship with each other, can make jokes with each other and can also bring energy to each other. Everyone has a sense of variety show, a very outspoken personality, and the program effect is full.
Again, the program positioning is a warm and healing slow variety show, and does not deliberately create conflicts and contradictions. Everyone has a comfortable chat and interaction together. The five people have clear division of labor, laughing and tears, a harmonious atmosphere, sincere emotions, trivial trivial matters, and output of values.
Finally, the warmth of the "Sisters of Waves 3" program is still there, and the filter of fans is still there. Many viewers are fixed fans of the "Sisters of Waves 3" program. They look at this group variety show with filters, so they will also spontaneously promote the show.
In the first episode of "The Promise of the Stars", there is a place that touched me very much. During the game session, Gillian Chung drew questions about the trough period. In fact, this is a very sensitive topic, but Gillian Chung responded bravely in the face of the camera.
Gillian Chung said bluntly that she had survived and got up wherever she fell. Anyway, she had survived now. Gillian Chung adjusted her mentality in "Sisters Who Make Waves 3". Meeting these sisters also made her meet a better self. I used to be a little arrogant, but my past experience smoothed out my edges.
In Wang Xinling's opinion, fish has a good memory. If you forget bad things, you will soon forget bad things. Anyway, when you encounter unhappy things, you will have a process of being sad. What everyone needs to do is to shorten this process a little.
Cai Charoen sighed that life is like this. If you want a wonderful life, there will definitely be highs and lows. He will not be smooth sailing. During the trough period, you will feel that things are big, as if they are abandoned by people all over the world, but time will dilute everything. I wanted to forget these things before, but now I am very grateful for these things.
After listening to these sharings from my sisters, Huang Xiaolei told all my sisters: Experience makes you full of charm. In my opinion, this sentence is the golden sentence of this episode, and it also directly sublimates the theme of the program. This part is also the value of this slow variety show. These words can only be shared among familiar sisters, and this is also the power of women.
"Star's Promise" quickly became a hot search after opening a score of 8.9, so that more people can know that having such a program is a good thing, but it is also a double-edged sword. Many people will watch the program with higher expectations. results Some viewers did not buy it, believing that the overall quality of the program did not meet the five-star standard, and the data was also produced by fans.
In my opinion, "The Promise of Stars" as a derivative group variety show of "Sisters of Waves 3" can meet the various viewing needs of fans, but as a slow travel variety show, if the fan filter is removed, there are many problems hidden behind the popularity of the show, and editing, guests, content planning, etc. have improved.
Problem 1: The program editing is too messy, with no beginning or end.
Judging from the content presented in the first episode of "Stars' Agreement", the program team's editing is too fragmented and there is too much content to express, but each part is not refined. What is the theme that the first episode of the program wants to express? It is difficult for the audience to get it after watching the program. The entire process of the
program is also a bit chaotic. Li Yitong appeared in the chat session for no reason, which is also separated from the entire program content. The scenes of the sisters riding a bicycle by Erhai Lake are beautiful, but they are directly mentioned in the show.
The guests worked in two groups for the task. The three snacks and three attractions were not strengthened. They looked very casual, and the task lacked highlights and highlights. In fact, the content in this part should be more focused. The part of how the audience chased Zheng Kai and Wang Xinling was originally very outstanding, but the program team was completely weakened.
Question 2: Fighting with the CP, the male guest persuaded the audience to leave.
Mango 's major variety shows have one disadvantage, that is, once the show becomes popular or has traffic, it likes to force a bunch of guests to catch the popularity. "Sisters of Waves 1" and "H Sister's Love Journey " are the most obvious. After the show became popular, a bunch of young and handsome guys were arranged in, but they all got scolded.
Mango doesn’t have a long memory. The first episode of "Stars' Agreement" arranged two male guests Wang Dongcheng and Zheng Kai. In the subsequent program, other male artists will be used as flying guests.
Both Wang Dongcheng and Zheng Kai participated as friends of their sisters, but it is obvious that these two male artists are really not familiar with their sisters, and their interactions are very stiff, which makes people embarrassed throughout the whole process.
program team intends to increase the interaction between Wang Dongcheng and Wang Xinling, but this hard link is obviously of no effect, the guests are uncomfortable, and the audience is uncomfortable when watching it.
Question 3: Deliberate sensationalism, content planning is not thoughtful.
"The Promise of Stars" is a relaxing variety show for a group of good sisters to eat and drink together. The atmosphere should have been warm, but at the beginning of the show, it was aphrodisiac, which made several sisters read their letters to their good friends in front of the camera. Wang Xinling , Gillian Chung and others burst into tears, making people think that the show was over.
program team deliberately sensationalized as soon as the show started. Although I was moved by my sisters' letters, there was really no need for such a link to appear. Once this tone is set, the audience will develop a rebellious mentality over time.
Judging from the content of the first issue, the overall planning of the program team is slightly rough, and the game link settings lack confrontation and suspense. The "night talk around the fire" link also seems very deliberate.
"The Promise of Stars" is the same as "Happy Start Again". The program planning team is dragging the ball on the back, and it depends entirely on the sisters to support it. If it weren't for an acquaintance, the program would have been confused long ago. It is precisely because of the excellence of the sisters that the planning problems are covered up. I hope the program team will make adjustments as soon as possible.
Do you have anything to say about "The Promise of Stars"? Do you think the show is 8.9 points reasonable?
