text | Karina
Edit | Karina
At the end of summer, a unique "serious love" between Dongfang Qingcang and Little Orchid triggered a carnival of countless "serious people".
iQiyi The third drama on the site is worth over 10,000 yuan, and ranked second with the highest popularity of 10,572, with a Douban score of 7.8, and the actor Dongfang Qingcang played by the male protagonist Wang Hedi Weibo has rapidly gained more than 2 million fans. A series of impressive data has made " Canglan Jue " a veritable hit work, and it has also pushed ancient puppet dramas to the peak of topics again, opening up more innovative ideas for the theme of fairy tales.
Compared with other theme types, fairy tale dramas not only require a lot of details on the costumes, but also create many fantasy scenes; not only should the plot setting and the selection of actors meet the standards of idol dramas, but also form a worldview that makes the audience feel immersive in the superficial story.
Overall, costume fairy tale dramas can reflect the current industrialization level of the drama industry in a relatively concentrated manner, from the perspective of story pattern, actor level, or visual effect level. The big explosion of "The Legend of the Condor Heroes" must have undergone multiple levels of testing, and has matured in many aspects such as worldview, plot, special effects, actors, soundtracks, and art, achieving a "bucket effect" with almost no shortcomings.
Recently, Malayu interviewed Wang Yixu, the producer, general producer and CEO of Star Gravity. This young gold-medal film and television producer born in 1990. Since Star Gravity was founded, there have been seven works of different types of themes including comic adaptations, costume comedy, and modern workplace.
"Canglan Jue" producer and general producer Wang Yixu
When talking about "Canglan Jue", Wang Yixu revealed that the gravity of the stellar is creating an "oriental fantasy world". "Canglan Jue" is the first part, and the vitality of the word "Canglan" IP will continue to be extended. At the same time, the "Star Project" initiated by Star Gravity is centered on contracted writers, screenwriters, directors and other creators to ensure the output of high-quality content. In addition, Star Gravity also has its own special effects team and music team. From this we can see that Stellar Gravity not only creates IP linkage at the content level, but also moves to the entire industrial chain in corporate planning from early creation to post-production.
"The Legend of the Condor Heroes" is the fruit produced under this dual guarantee.
1
Oriental fantasy worldview
"The Legend of the Blue Sky" is not the first fairy tale drama of stellar gravity. The 2019 " Once upon a time, there was a Lingjian Mountain " has already shined the eyes of the industry and the audience.
After three years, "Canglan Jue" returns to the "tradition" of fairy tale.
"The Canglan Jue" is adapted from the novel of the same name by Jiulu Feixiang . It is divided into the fairy world - Shuiyuntian, Yueshi - Cangyanhai, and Human - Yunmengze in terms of world view setting. The story takes the love between the fairy little orchid and Yuezun Dongfang Qingcang as the main line, supplemented by the historical origins between the three realms. Its large framework is in line with the audience's long-standing understanding and expectations of Xianxia dramas, including some place names, such as Wangchuan, Shenshui Hall, etc. Readers and audiences who are familiar with Xianxia novels and Xianxia dramas should be familiar with it.
But in addition to "tradition", the key to "Canglan Jue" winning among a number of fairy tale dramas is still breakthrough and innovation.
First of all, in terms of the character of the male and female protagonists, the cold god has become the second male lead, and the pure and kind little fairy falls in love with the Yue Zun, who has made the three realms frightened. At the same time, the abuse between the two is not due to the inability to keep the rules and regulations of the heavenly realm, but the emotional tension caused by the insurmountable hatred between the two tribes and the conflict between the two peoples shouldering their missions, and the pattern is even more grand.
followed by innovation in plots and plots.In addition to the general abusive love, "Canglan Jue" plays a "bizarre" strong setting, such as lightning kisses that cause soul exchange. Not only did the protagonist change twice, but the supporting role also changed once. This sexual interpretation strengthens the comedy effect and has been tried and tested; for example, the same curse between Dongfang Qingcang and Xiaolanhua, the two of them share the same joy, sorrow, life and death, not only accelerates the warming of their emotions, but also deepens the audience's tension about their fate through this fate.
In terms of rhythm, the male and female protagonists kissed each other in the first episode. The well-informed audience would never have expected that there would be such a sudden meeting gift; "all-members have long mouths" also enhances the sense of pleasure, so that the plot will not "water" in the misunderstanding of routines, play straight balls and not be wronged. This is the current audience's demand for watching the drama and has received praise from the barrage.
Regarding innovation, the general producer Wang Yixu admitted that he did not deliberately pursue the difference when creating. "Many works on the market are done well, but the creative model and creative atmosphere of our team are different. We only lower our heads to do our own content and do not look at other people's things very much. So after determining the values we want to convey, we will work together to create more unified creations, and there will be no sudden discussions on how to innovate somewhere."
The script development of the "Cranlan Jue" took more than 800 days. The screenwriter team divided into the first draft screenwriter, final screenwriter and multiple co-writers. It can be seen that the solidity at the script level is. General producer Wang Yixu recalled the situation when the script was created. Although it took a long time, "the whole atmosphere was very happy and there was no difficult process."
This is because before the script, "Canglan Jue" made a very rigorous and careful world-view design, "Our team first makes the world view and then the script, and will not directly create the story. The unity of many concepts is completed in the early creation of the world view. After everything is implemented in the text, the script will be created, and there will be a context and basis." Wang Yixu, general producer of
, introduced that the design of the world-view is divided into macro value establishment and micro detail setting.
At the macro level, general producer Wang Yixu said: "The core and source of the oriental fantasy world we have created is 'love', which is also the theme of "Canglan Jue". In the process of adapting the original work, we refined the emotional lines of the heroes and heroines in both directions and sublimated their feelings. Not only should they be healed in both directions, but they should also pass on love and peace."
In the play, the little orchid in the play, from the ignorant little fairy to the incarnation of the goddess and love the people and one person; Yue Zun has completely lost his love roots at the beginning to understand the separation of greed, anger, ignorance, love and separation in the world. , from losing the karma fire that is born from ruthlessness to having the glass fire that is born from love. The hero and heroine interpret the mutual integration of "loving abstract humans and loving concrete people" in terms of the arc of the characters in their personal growth, or the connection between the mission they bear and the fate of life.
On the microscope, the design of the worldview specifically focuses on everything contained in the three realms. "What we want to do is a huge oriental worldview, which is based on the oriental water elements. Water represents the east and also represents softness. Based on this, we have created three major spatial scenes: Water, clouds, sea of salt, and Yunmengze in the world. We need to clearly design what places are in the three realms, what structures are, what creatures are, and what they are about, and then draw the map and store them all in, even including What is outside the Three Realms, and you also need to think clearly. After sorting out these, our series of teams such as screenwriters, art, and special effects will have references and directions. "
Recently, Star Gravity released other series works under the Eastern fantasy worldview - "The Heart Stealing Art" and "The Heart Flowing Art". The two works are still adapted from the original novels of Jiu Lu Feixiang, the signed author of the Star Project, namely "The Master Age" and "The Heart Frustration", which will mention elements such as the Life Book and the Shuofeng Sword in "The Canglan Jue".
2
Industrialization and going global
content is the embodiment of industrial production level.
"The Legend of the Blue Flower" was prepared for more than 400 days in the early stage, with more than 600 cast and crew, more than 5,000 costumes, more than 3,000 accessories, and more than 20,000 art props. In terms of visual presentation, there are 13 companies participating in the production of "Cranlan Jue" special effects, with a huge lineup. General producer Wang Yixu introduced this: "In terms of special effects, the special effects team within our company will first carry out a lot of preliminary work under the setting of the world view, and then discuss the completed parts with other companies one by one. We will do a whole control ourselves." Among the special effects of
, the most difficult thing to make is water and animal hair.
In "The Legend of the Avatar", water is an important element. Water and clouds are composed of water and cloud elements, built on water. The picture is beautiful and lively and has a full sense of atmosphere. In addition, Dongfang Qingcang saved the little orchid in Shuyuntian. When Changheng was blocked, Dongfang Qingcang launched a stormy wave that swayed the water and clouds. The scene was grand and impressive.
As for animals, the appearances of the big black dragon in "The Legend of the Blueberry" are full of momentum and amazing; the magical beast is white and cute, and after being invaded by the evil spirit, it becomes a ferocious behemoth. Even under the picky 4K picture, the sincerity of the producer can be seen.
But stellar gravity is not just technical theory. The general producer Wang Yixu mentioned that the team is more concerned about the unity of aesthetics. "We will not be too superstitious or pursue a particularly awesome technology. Everything is based on the generalization of the early worldview, and then make visual presentation."
At the same time, "The Legend of the Blue Flowers" also has a Chinese-style fairyland, simple landscape paintings, a leaf of wooden boat on the river, full of artistic conception. The design inspiration for Cang Yanhai is from Silk Road . The Silk Road is an important historical process connecting ancient China with the world, and multiple cultures are integrated here; at the same time, Yunmengze uses the prosperous Tang Dynasty as a historical reference. These are all important manifestations of the Eastern fantasy world view's intention to inherit and promote Chinese culture.
"The Legend of the Condor Heroes" presents Chinese culture more than this, but also has ingeniously integrated Chinese intangible cultural heritage into the creation of fairy tale themes.
The brocade box in Siming Hall where Xiao Orchid lives uses traditional lacquer painting technology, and the orchid Supa, which Changheng carries, uses the Suzhou embroidery technology to make it. In addition, there are the round fans used during the wedding in the play, the many velvet flowers embellished on the headdress of the little orchid and Xie Wanqing, and the Yunmengze costumes made of hand-woven fabric summer cloth , all of which use intangible cultural heritage skills. Wang Yixu, the general producer of
, said to this: "After the creation of the world view and script, we have been thinking about how to present our settings. By chance, we saw many works of intangible cultural heritage craftsmen, and later visited many masters. After understanding, we believe that integrating intangible cultural heritage art into the oriental fantasy world view will not only convey our values, but also assume certain social responsibilities. We originally planned to have more overseas actions in the future."
The core of cultural output lies in going out.
"Cranlan Jue" won the world's first place in iQiyi's overseas version of the app 4 hours after it was launched. "The Legend of the Condor Heroes" has been successfully released worldwide a few days ago, mainly including South Korea, India, Cambodia , Malaysia and other countries, as well as many regions such as the Americas, Europe, Oceania and Middle East . Users can watch it on iQiyi HD channel on Astro in Malaysia, as well as major channels in various places. At the same time, the copyright of "Canglan Jue" was purchased by .com and distributed globally. From mid-September, global users can watch it through Netflix.
3
Conclusion
"Star Plan" is the "trunk" of star gravity in creation. From the contracted writer to the screenwriter and director, to the current visual effects team, music team, etc., this big tree has lush branches and leaves.
And "Canglan Jue" is the culmination of the current broadcast project of the Star Project. General producer Wang Yixu believes that "Canglan Jue" can very well reflect the overall working atmosphere and work attitude of the team and is the result of the team's collective efforts. "By the "Canglan Jue", our creativity and creative atmosphere have reached a new stage. Everyone has become a rope, and the whole process is very happy."
And the "Fantasy" part is only one of the four major brands of Star Gravity. In the list released on the fourth anniversary of Star Gravity, there are four major themes: urban, ancient rhyme, comic adaptation, and fantasy, including 16 series works including "Canglan Jue". The "Fox Demon Little Matchmaker" series and the "Jue" IP have attracted much attention.
The opening of the entire industrial chain is not the original plan and pursuit of Stellar Gravity. General producer Wang Yixu said to this: "This is a result of the slightest formation, but our intention is to provide a good creative atmosphere for creators. Because I have experienced many external cooperation projects before, I feel more and more that I need a team with a joint creative concept and unity. We have been growing our team before, but now we are worried that the team will grow too strong. At present, it is the best state that everyone is familiar and self-consistent. We hope to help each creator develop and give each IP a new way of expression. This is one and another. This process of helping each other achieve success is to pass on love. "
[IP recommendation]
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Author:
egrets in pairs , a post-90s ancient saying writer, 17 works have been sold for film and television copyright. His representative work " Spring Boudoir Man " is directed by Xie Ze , starring Peng Xiaoran and Ding Yuxi , and Tencent is to be broadcast; " Spring Banquet " and "Fengyue Unrelated" first-line film and television production teams are under development.
Highlights:
The most anticipated work of film and television adaptation, netizens have certified "Liu Ruyi x Shen Qiyuan" and is both abusive and sweet CP. The story adopts modern thinking as the character, and has a strong sense of substitution. The ancient style of the event line also adds fantasy settings, which is a distinct difference from ordinary detective ancient puppets.
Introduction:
The heroine is a magpie demon who is about to become a demon king, but the disaster is too great. It is impossible to resist it purely by cultivation. Seeing that she is about to be killed by the heavenly tribulation, the hero sacrifices her body and asks her to take refuge. If you commit yourself to being a human being, you will not suffer from the heavenly disaster. As long as you pass fifty years, the original owner's wish will be fulfilled, and the heroine will ascend to the throne of the demon king.
The heroine threw herself into her arms and found out that the original owner was not only abandoned by the scumbag, but also accused of killing people. In order to solve this problem, the heroine reached a deal with the hero, and the two of them became social.
In addition, the heroine also needs to fulfill the original owner's wish. She wants to find out the cause of her mother's death and then take revenge. The heroine searched for evidence and happened to arrive at the old prince's mansion and rescued the second female who was forced to get married. The heroine sat in the bridal chamber for the second female, but unexpectedly heard the old prince's story about the Liu family and learned that Grand Master Liu was really the murderer who killed the original mother.
After the heroine resolved this case, she started the side job of Huixian Restaurant - investigating the case for others.
Their business is excellent, and the relationship between the heroine and the hero has also developed from the beginning to the tacit understanding of each other.
The emperor gave the male protagonist a marriage, and the female protagonist was in a murder case again.While the male protagonist was helping the female protagonist escape from the sin, the female protagonist found that the opportunity for him to escape from the heavenly disaster came from the male protagonist's sacrifice.
It turns out that the male protagonist is the young man who liked the next door to practice immortality when he was practicing Taoism. The male protagonist has successfully become the Qing God by cultivating immortals at this time.
He has been waiting for the heroine and taught everyone who cannot be redeemed to use the method of asking for demons by willow wood. After thousands of years, someone finally successfully invited the heroine.
The heroine then realized that the unintentional young man had been with her for thousands of years.
Although the two will never get married, they feel very satisfied if they can be together. They solved the case together and protected the world together, watching the people around them get married and become a perfect family.
