9 On September 21, BYD issued an announcement stating that due to business development needs, the company will change its website on September 22, from www.BYD .com to www.bydglobal.com. added the words "global (global) ", represents BYD's determination to enter the global market .
Source: IT Home
BYD Chairman Wang Chuanfu once said at last year's shareholders' meeting that company will increase its efforts in expanding overseas markets in the future. It is obvious that BYD has already begun to expand its global business.
In addition to replacing the original brand domain name BYD.com with bydglobal.com, BYD also stated on the interactive platform today that the company has sufficient orders in hand, and new energy vehicle operation footprints cover 6 continents around the world, more than 70 countries and regions, and more than 400 cities.
Netizen: Yes, but it is not necessary!
Whether in the automotive business or the power battery field, BYD is recognized as the leader of domestic brands, so everyone is very optimistic about BYD's "accelerating its overseas trip". However, netizens seem to have different opinions on the replacement of the official domain name.
Netizen @Gogged gossiping woman Posted:... Still thinks the original domain name is simple and clear, but it is more suitable as a global domain name... Globalization is globalization, but it is not easy for everyone to enter your website.
In the comments reported by other media, many netizens also expressed their opinions:
Netizen @You haven't appeared . It means: is easy to remember and is the best . It is enough to be an international domain name, and there is no need to add that long.
@netizens with attitude Comment: is not necessary, the shorter the better .
The views of the above netizens have also received support from most netizens who are paying attention to "BYD". Although replacing BYD.com with bydglobal.com can intuitively show BYD's determination to develop globally, the public's view can be summarized into one sentence: can, but there is no need for .
BYD replaces the domain name, or has new ideas
domain name is the digital embodiment of the Internet of corporate brands. It is not uncommon for mature corporate brands to choose to change their domain names. Most corporate brands will choose to upgrade their domain names after having a certain degree of popularity and considerable liquidity.
As we all know, upgrading domain names are generally replaced by long domain names to short domain names, or upgraded the original country domain name suffix or non-mainstream suffix to an international .com domain name to break through the limitations of the original domain name on brand development and enhance the brand image,
. BYD's previous BYD.com is concise, clear, easy to remember and easy to enter. It is not only the pinyin abbreviation and English name of "BYD", but also represents its corporate culture "build your dreams", which almost fully possesses the basic elements of "good domain names". The behavior of replacing
The behavior of replacing BYD.com is really confusing, and it is no wonder that netizens have different opinions.
If BYD chooses to use bydglobal.com as a supplementary domain name for overseas business, it seems to be a good choice.
Previously, it directly benchmarked against the automotive field bydauto.com can also directly jump to its official website, and then supplemented bydglobal.com marks the global development of the brand. It not only has the determination to be an industry-identified domain name and globalization, but also does not affect the display of BYD's strength and brand.
Source: bydglobal.com
But then again, although netizens have expressed their lack of understanding that BYD replaces BYD.com, BYD may also have its own considerations and further expansion plans.
Perhaps in the near future, the original brand domain name BYD.com will play its "new role". We also hope that BYD can expand its global business better and faster, bringing different surprises to the automotive industry!
