wrote an article last Friday, "Ms. Zheng from Hangzhou became popular due to interviews, joined Douyin , and increased 400,000 fans in 3 days! Good figure? 》
The article also mentioned in the article that if Ms. Zheng did not find a way to output some valuable content, after a long time, she would probably be forgotten by netizens. The day after the result was written, that is, on September 11, Ms. Zheng released a latest work on TikTok, and the main content of the new work was to preview that she would broadcast it live at 9 pm that day. After the preview content of
was released, it attracted the attention of many netizens for a while, and they were looking forward to whether they could see Ms. Zheng’s true face at night. The final result of
was disappointing, and even made many netizens complain, so what was going on?
. Unable to escape the law of true fragrance, Ms. Zheng first broadcast
Earlier @Ms. Zheng, Hangzhou, became popular with her proud figure after passing the "intelligent lock rights protection incident" of "818 Golden Eye " by Zhejiang Satellite TV . Ms. Zheng, who has been following
, also saw the traffic and chose to join Douyin on August 25. After successfully joining Douyin, Ms. Zheng has gained a large number of fans with her previous traffic, and she has gained 400,000 fans in three days! Ms. Zheng, who became popular after
, also updated several works in succession. The content of the works is roughly responding to some netizens’ questions.
In the work on September 2, Ms. Zheng responded to the identity of netizens. Ms. Zheng revealed that she was an aviation flight attendant, and she also said that she was shooting Douyin just to share her life with an additional platform, not to debut.
screenshot from Douyin @Ms. Zheng, Hangzhou
In the penultimate work, @Ms. Zheng, Hangzhou also said that she was once a flight attendant.
Then he also performed a professional skill to netizens, but this performance was really awkward, and many fans even said, "Ms. Zheng has to be awkward to play."
screenshot from Douyin @Ms. Zheng, Hangzhou
Then, in the latest work, Ms. Zheng announced that she would broadcast the goods live. The slap in the face came so quickly, although he said that he was only going to Douyin to share his life.
But if you really have more than 800,000 fans, you will not be able to withstand the temptation of the huge benefits that live streaming can bring. It’s so delicious!
screenshot from Douyin @Ms. Zheng, Hangzhou
. Live streaming sales are suspected of failing
But just bring goods. Logically speaking, Ms. Zheng, with her proud figure and her former flight attendant's personality, can bring anything.
did not expect that the product she brought in for the first time turned out to be a smart lock! This makes people confused. It is the same smart lock as her family!
screenshot from Douyin @Ms. Zheng, Hangzhou
You should know that Ms. Zheng first looked for "1818 Golden Eye" to protect her rights because of the smart lock.
Could it be that Ms. Zheng is the one who drinks water and does not forget to dig the well? I became popular with smart locks. After becoming popular, I have to give back to the brand of smart locks?
Or is it that the brand party gave too much, and then chose to turn the war with the brand party into pleasing money and cooperate?
Anyway, regarding Ms. Zheng’s smart locks for selling goods, many netizens also said: It’s too realistic. She actually brought goods to her own smart locks for the home-decorated . Isn’t this a coincidence?
Comment direction is one-sided, and the comments below the original preview have become: I start to cut leeks; I think I am old; Ms. Zheng’s more and more look at it, and so on.
screenshot from Douyin @Ms. Zheng, Hangzhou
In fact, after becoming popular, internet celebrities make high profits through live streaming, which is reasonable. After all, it is the traffic and fans obtained by their own abilities.
, however, Ms. Zheng was too fast, and it only took more than half a month to join Douyin until the live broadcast started.
Of course, it is also possible that Ms. Zheng has also discovered that she has published several works one after another, and likes and comments are worse than one.
fans growth rate has also been temporarily suspended. If you don’t monetize it quickly, you will have no traffic after a while, so you choose to strike while the iron is hot.
However, Ms. Zheng's first live broadcast show finally "successfully", and netizens were not very interested in her smart lock.
After all, from the beginning, netizens' purpose was very clear, that is, they were looking forward to Ms. Zheng showing her face during the live broadcast, so many netizens left messages in the live broadcast room: Don't place an order if you don't show your face. Even the formation was maintained.
Although Ms. Zheng’s live broadcast room that night was also very popular, a total of 880,000 people watched the live broadcast that night, and at the highest time, more than 30,000 people watched it online at the same time.
But her live streaming sales that night were only 41,400 yuan, and she only sold 24 smart locks that cost more than 2,000 yuan per one.
To put it bluntly, during the entire live broadcast that night, netizens basically watched the fun, and only twenty or thirty people actually placed orders. Netizens kept their word and did not show their faces and did not place orders.
According to the Douyin sales rules, Ms. Zheng should have a sales commission of 20%. It is estimated that Ms. Zheng would earn 8,000 yuan in sales commission that night, plus a part of the gift commission. Compared with other internet celebrities, this set of data is a huge gap. Maybe you can earn more by selecting products again. But compared to ordinary people, this commission is a great reward.
is so strange that everyone wants to be an internet celebrity. If you have so many fans, will you also broadcast live? Having said that Ms. Zheng, who is now selling goods, do you still think she is right?
Do you still think Ms. Zheng is right?
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