Z generation is changing the world. AppAnnie data shows that the population of Z generation now accounts for one-third of the global population, becoming the largest generation; the population size of the Z generation in China is close to 300 million, and in 2021 it has leveraged more than 5 trillion in consumption space with its strong consumption capacity. Not only are rational data, they are individual, avant-garde, and pursue the "sensual" characteristics of fashion and trend, but also provide unprecedented opportunities and imagination space for home appliance consumption.
htmlOn September 20, TCL, which has always adhered to the concept of brand youth and globalization, held a new product launch conference, and launched the best partition washing machine Q10 in 2022 that refreshes its awareness, directly hitting the "material" consumption proposition of Generation Z. At the same time, embracing the young consumer group with innovative technology and multi-touch points to meet Generation Z's pursuit of exquisiteness, quality and humanization of home appliances.
embraces Generation Z, starting from solving their laundry pain points
Z generation's uniqueness stems from their innate Internet attributes. They were born and grew up in the Internet era. The convenience brought by technology is within their reach, but it also stimulates their desire for a new technological experience. In the pursuit of home appliances, the advanced design that looks good, fun and easy to use can ultimately solve their needs and attract their attention.
Z generation has two personalities that cannot be avoided: independence and self. This makes them pay special attention to the "classification and washing" of clothes. The inner and outer clothes should be washed separately, the preventive colors should be washed separately, different materials should be washed separately, if there is a baby, the clothes should be washed separately with adults, and the clothes should be washed separately with parents or in-laws. Therefore, the duplex double drum washing machine , which is known as "classified washing" on the market, with an upper cylinder capacity of only 2-3kg, is better than nothing for them.
TCL has always adhered to the mission of seeking innovation, constantly providing people with unexpected surprises and innovative trend value. The twin cabin duplex partition washing machine Q10 is the best embodiment of TCL embracing young people and carrying trend value.
TCL twin cabin duplex partition washing machine Q10, which directly hits the pain points of the efficient and fast "classified washing" demand for many types of clothing for young people, creating the only "industry's largest upper drum" duplex double drum washing machine with an upper drum capacity of 6kg and a barrel diameter of 510mm on the market. Moreover, the lower drum is an integrated washing machine with a capacity of 10kg, and no matter how many clothes are, they can be efficiently "classified washing".
When the upper and lower tubes are large capacity and the lower tube is washed and dryed in one, the TCL twin tubes are all equipped with Nideko direct drive frequency converter motors, and use specially customized variable damping damping damping damping, as well as a 12 horizontal and 4 vertical integrated steel bone structure design. The exquisite high box modal cutting process provides surging power for washing and drying clothes. The noise can reach 45 decibels, and the double tubes are safe and secure without disturbing life. Normally, the minimum value of sound in libraries and urban environments is 40 dB; the birds are 44 dB.
hits the "soft ribs" of Generation Z: have appearance and material, and enjoy a delicate life easily
starts with appearance and is loyal to performance, and is the ultimate ideal of Generation Z for home appliance demand.
is the best partition washing machine Q10 design in 2022, inspired by the reflection of the moon on the sea at the moon night: with the AI intelligent placement cabin at the waist as the dividing line, the two circular hatch doors are evenly placed under the fuselage. Just as the sea level divides the night sky and the sea surface, the two equally round door bodies above and below are like the bright moon hanging high in the air and the reflection on the sea surface echoing each other, Monet Green's metal body is like the night sky and the sea surface blending in the quiet late night. The two complement each other, forming a moonlit night scene where "the moon is endless and the sky and the sky are in harmony."
The quiet and calm background color, and the metallic color with a modern sense of technology, Q10 brings users a comfortable, high-end and layered visual beauty. At this time, it contains the high-end and intelligent functions of TCL white household appliances over 25 years of technical accumulation and modern innovation, and it shines brightly because of its considerateness, directly hitting the emotional needs that always need to be surrounded by love in the Z era.
The design language of "sea line" that hides romance in the appearance, the clear boundary and the large-capacity "classified washing" with independent washing space, the ion soft drying & ion air washing that will be taken care of, the "cloud washing" of the Internet of Things, the noise reduction treatment of the surging power + shock absorption design makes people wash in a quiet place even if they are not restless... TCL The TCL double-partitioned washing machine Q10 meets the emotional demands of young people from the outside to the inside, meeting their consumption psychology of gradually guiding from the simple functional needs of items to the higher-level emotional identity.
has arrived in the future. TCL White Household Appliances, represented by the Gemini Cabin Wash and Drying All-in-One Machine Q10, and this in-depth discussion with young consumers on the cutting-edge washing and protection revolution will surely promote TCL White Household Appliances to clarify the demand for home appliances for generations of Z, so as to go to the life they yearn for together.
