Minhou home decoration live streaming will start on the 4th. Reporter Chi Yuan Photo by
Fuzhou Daily reporter Wang Yuankai
World-famous, global hot sales, nationally leading annual output value in the industry, intangible cultural heritage... After the live broadcast event of "County Mayor Take You to the Clouds and Car City" on April 30 has been exciting to the whole city, another online live broadcast event will be launched in Minhou this afternoon.
This time, Minhou County Deputy County Mayor and Tsinghua Doctor Lin Dun broadcast live to everyone the "new three treasures" of Minhou - home decoration crafts, root carvings, and lacquerware. What's the highlight of this live broadcast? The reporter will come to you one by one.
Highlight 1: The largest production site in the country
When it comes to home decoration crafts, many people will think of decorations, ornaments with different shapes and materials, or customized furniture with exquisite styles. But few people know that the largest home decoration craft processing and production site in the country is Minhou.
How amazing are the home decoration crafts in Minhou? Let’s first look at two sets of data:
has only had more than a dozen urban collective enterprises and small family workshops in 1979, to now there are more than 660 craft enterprises in the county, and more than 350 have self-operated export rights;
has gone from a grassroots industry with an annual export volume of only more than 3 million yuan to a turnover of more than 1 billion US dollars this year;
html has not only taken a path with local characteristics, but has become one of the six pillar industries of the county economy, but also ranked first in the national ranking of home decoration craft production, processing and export.Hong Minjie is the president of Minhou County Arts and Crafts Association. He told reporters that Minhou has a wide variety of export products, and each company has its own focus according to its own professional division of labor, forming a comprehensive industrial agglomeration effect.
Specifically, the production of iron art, iron wood, craft clock products, leather products, and canvas painting crafts is distributed in townships such as Baisha , sugarcane, Jingxi, and Qingkou ; the production of wood products, horticulture products and lacquer art products is distributed in townships such as Hongwei, Jingxi, Shangjie, Nantong, and Zhuqi .
is not only home decoration crafts, but also wood root carving art is also profound in charm. As the saying goes, look at Fujian in Chinese root carvings, Fuzhou in Fujian root carvings, and Minhou in Fuzhou root carvings. The traditional cultural industry of wood root carving is the main economic industry of , Shangjie Town, Minhou County. It has developed from nothing to something, and has been the largest wood root carving production and sales base in the country.
As early as March 2013, Minhou County was awarded the title of "China's Root Arts Hometown", and the root carving products produced and processed on the street accounted for about 80% of the national market share. As an intangible cultural heritage, the wood root carving inherits the culture of the Chinese nation and interprets the prosperity of Fujian regional culture.
Highlight 2: Government and enterprises work together to promote and promote
. In addition to looking at the special handicrafts themselves, behind this "live streaming and selling goods" event, there is also the courage of enterprises to save themselves and the warmth of government support.
reporter learned that due to the impact of the epidemic, Minhou's characteristic handicraft enterprises have encountered a "cold winter". Although all the enterprises have resumed work and production and have formulated a strategy of export to domestic sales, the situation is still serious. In order to support the transformation of the enterprise, Minhou launched this live broadcast, aiming to promote and sell local high-quality handicrafts.
Fujian Minxing Weaving Co., Ltd. is the world's largest home decoration industry enterprise. Domestic sales manager Chen Liang told reporters that the company's products are mainly sold abroad, but they always attach importance to the expansion of the domestic market. "We not only opened an 800-square-meter domestic sales product display center in the factory, but also officially embarked on the road of e-commerce in 2017." Chen Liang said that he is also actively thinking about countermeasures to broaden online sales channels and strive to open up the domestic market. "I hope that through this live broadcast event, more customers will understand our products."
In addition to being involved in online sales, Minhou County has also actively helped enterprises develop through the construction of characteristic towns and rural revitalization. Chen Yu, deputy director of the Minhou County Commerce Bureau, told reporters that at the end of 2017, the Minhou Maritime Silk Road Fashion and Art Town, a characteristic town created by Baisha Town, was selected into the second batch of characteristic town creation list in Fujian Province."This characteristic town is located on the northeast side of Baisha Town. Focusing on the fashion home furnishing industry cluster and residential art cultural experience tourism, it will create a Yichuang, livable and tourist town with obvious characteristics of the residential art industry, unique local culture and beautiful ecological environment to provide a new engine for the transformation and upgrading of the home furnishing craft industry in the province." Chen Yu said that the construction of the town is currently being fully promoted.
Highlights 3: Prices as low as cost prices are sold
. How do citizens watch the live broadcast? What benefits are there?
html From 3:00 to 6:00 on May 4, Minhou County Deputy County Mayor and Tsinghua Ph.D. Lin Dun will take you online to the Minxing Company Domestic Sales Products Exhibition Center of Baisha Town, the Tanshishan Historical and Cultural District Rebirth Lacquerware Exhibition Hall, and Shangjie Town Mabao Village Root Sculpture Exhibition Center to explore the story of Minhou’s “New Three Treasures”. In terms of specific operations of, you can watch the "Special craftsmanship, 'hou' you for a long time" - Minhou Special crafts live broadcast activity through Xinhua News Agency live cloud, Douyin and Minhou Crafts Enterprise Tmall Live Broadcast. You only need to search for "Fuzhou plus" on Douyin and search for "Fuzhou Daily" on Xinhua News Agency to see the live broadcast of Deputy County Mayor Lin Dun, and you can also enjoy the live broadcast special offer of Minhou's special handicrafts.
It is reported that 6 large-scale production enterprises and dozens of products covering the three categories of home decoration craft industry in Minhou County, including the three categories of home decoration craft industry, lacquerware crafts, and root carving crafts, will participate in the live broadcast event, and will promote and sell charity through cost-price, so that Minhou County’s characteristic craft products can be experienced by netizens across the country and become popular in domestic sales channels.
