LOGO Master Organized and Edited (ID: Logods)
Picture source: Golden Rooster and Hundred Flowers Movie Official Weibo, Internet
Last year's Golden Rooster Award With a poster of "Roster Gaze", it gained a wave of traffic.
(2021 34th Golden Rooster Awards main visual poster popularity vote first)
But in the end, the official choice was this colorful chicken.
And just yesterday, Popular Movie Hundred Flowers Award also released the main visual poster!
Before you start talking about posters, let’s first understand the differences and relationships between Golden Rooster and Hundred Flowers Award .
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Golden Rooster Award and Hundred Flower Award
Golden Rooster Award is a film award co-organized by China Film Association and China Federation of Literary and Art Circles . The Hundred Flowers Award is co-organized by the China Film Association and the China Federation of Literary and Art Circles . The Golden Rooster Award is an authoritative and professional film award in the film industry in mainland China. The Hundred Flowers Award is a prize generated by audience voting, and is also known as the "Audience Award" .
However, the poster design of this Hundred Flowers Award has been released, which has caused a lot of controversy about "plagiarism"? Let’s see what’s going on!
#01
Popular Movie Hundred Flowers Award Release Main Visual! The design is controversial?
The 36th Popular Film Hundred Flowers Awards also adopts a gradient color design. The graphics are composed of flowing and dynamic elements, and are combined with film element to echo the theme of the movie.
, while the poster continues the colorful color scheme of LOGO, designed as waves and water flow scene . Among them, the Hundred Flowers Award Goddess Statue Trophy is located in the waves. The poster also incorporates traditional Chinese eaves elements, due to the shape and color matching, it is not too abrupt.
The most eye-catching thing in the picture is the goddess image holding the trophy in hand. The light emitted by the trophy is like a projection.
There is another golden version, which removes the colorful gradient colors, which seems to be a lot of pleasing to you?
The overall poster is also designed in a proper manner. After all, this type of poster is not only the designer's creativity, but also the leaders' suggestions.
(You know
)
However, putting aside the controversy about beauty and ugliness, the poster design of this year's Baihua Awards has attracted a lot of controversy suspected of plagiarism. Someone mentioned poster design for Jiangsu Olympics .
also creates a wave scene with dynamic wave elements, and it also combines multiple colors. This full-text design , and similar elements, visually more or less, will make people associate the two.
Someone also mentioned the work of movie poster design master- Huanghai .
Before Huang Hai designed an international version of the poster for the documentary " Swimming Until the Sea Water Turns Blue" directed by Jia Zhangke . A pen is used as the core of the picture in the picture, and it is also shaped like a lighthouse emitting light . And use flat paintings to present the rippling picture of sea water.
Both are put together, although visually because of the big difference in color matching, it is difficult to associate. But the arc and form of the wave, even the angle of the light radius, are very similar.
There are even people who say that the Hundred Flowers Award "likes" other poster designs.
Although no relevant posters were collected, after looking at it from this, the visual design of the Popular Movie Hundred Flowers Awards is really "popular". Some people may think that waves are not very common design elements? But if has the same arc and presentation form as
, it is not a public fault that it raises objection.
Actually, reviewing Visual design of the last Popular Film Hundred Flowers Award , it is quite good.
, especially the LOGO design, adopts traditional Chinese patterns, giving people a quaint charm of , and received a lot of praise at that time.
After all, the previous posters were all like this style. In comparison, in recent years, the visual design of the Golden Rooster and Hundred Flowers Award has improved a lot.
#02
022, who won the Golden Rooster and Hundred Flowers Award, Golden Horse Award, and Golden Image Award design?
Let’s look at the Golden Horse Awards next door that have always been ahead of the visual design, not to mention the classic designs before. Whether it is last year's 58th main visual poster, abstract art 3D design.
or this year's The main visual design is based on the title "Gaze Traces", which combines the number "59" and the shape of the horse, and there is nothing to say in terms of creativity.
also the main visual of the 40th Hong Kong Film Awards , although not stunning, it is still aesthetically online.
Let’s look back at this year’s Hundred Flowers Awards poster design. Putting aside the controversy and the Golden Horse Awards and Golden Image Awards, which design do you prefer?
Finally, I will send you the nomination list for the 36th Popular Film Hundred Flowers Awards. Are there any movies/actors you like?
Topic today:
What do you think of the main visual design of the 36th Popular Movie Hundred Flowers Award?
Welcome to leave comments
