As an eclectic high-end lifestyle hotel brand, Lirui Hotel continues to accelerate its national layout and innovatively continues to write a journey of red aesthetics. At the same time, Lirui Hotel performed well in the industry market, winning a number of authoritative awards in succession, and leading the Chinese mid-to-high-end hotel market.
Since its establishment in Belgium in 2014, Lirui Hotel has opened more than 100 globally. The innate golden combination of European high-end luxury design genes and interesting lifestyles has made Lirui Hotel popular after entering the Chinese market, demonstrating Lirui Hotel's strong competitiveness in the field of high-end lifestyle hotels. It has signed more than 40 contracts in China. Lirui Hotel advocates not sticking to the norm, redefining high-end lifestyles, bringing guests a fun stay experience and creating a comfortable link between people and space. Through the strong alliance between internationalization and localization, the high-end, selected and urban vitality "Lirui" lifestyle was born.
Response policy In-depth layout of
In 2022, Lirui Hotel continued to make rapid progress, once again entering multiple brand new destinations, further improving market coverage. Up to now, nearly 10 hotels have been signed this year, including Guangzhou Nansha Lirui Hotel, Kunming Cuihu Lirui Hotel, Shenzhen Huaqiang Creative Company Lirui Hotel, Changsha Xingsha Lirui Hotel, Guangxi Beihai Weizhou Island Lirui Hotel, Zhanjiang Lirui Hotel, etc. The projects are spread across major first-tier cities, provincial capitals, urban centers, scenic spots and commercial squares in China. There are more than 20 projects to be signed, located in the core position of first-tier, new first-tier, second-tier cities and hot tourist attractions in Beijing, Shanghai, Guangzhou, Shenzhen, Zhuhai, Wuhan, Kunming, Beihai and other first-tier and national hot tourist attractions. It has become a new star in personalized high-end chain hotels covering the country's economically leading cities, and continues to inject new vitality into the development of China's mid-to-high-end hotel market.
(Exterior renderings of the Lirui Hotel in Cuihu, Kunming)
In addition to continuously carrying out new projects in superior locations in first- and second-tier cities, Lirui Hotel also follows national strategies and regional policies, focusing on the layout of the Guangdong-Hong Kong-Macao Greater Bay Area, popular tourist cities in the west, etc. This year, the Lirui Hotel and Lirui Hotel in Urumqi signed a new contract with Shenzhen Futian Shangmeilin Road. From the Yangtze River Delta to the Greater Bay Area, from the Belt and Road to rural revitalization, Lirui Hotel's ability to strategically layout has been continuously strengthened, and the city's brand influence has gradually deepened.
Continuously innovate and lead the fashion
As China enters the era of mass tourism, domestic tourism demand continues to heat up, and the market has also put forward new requirements for the quality, connotation, design and service of hotels. In 2020, Lirui Hotel took advantage of the situation and swept high-end lifestyle hotels with a touch of red. Since entering China, it has been widely sought after by the market, and continues to bring new surprises to the mid-to-high-end hotel market.
Through the continuous deepening of the layout, Lirui has gained more and more positive feedback in an uncertain market environment. In June 2022, the 6th Dragon Bird Award was announced, and Lirui Hotel won the 2022 Most Investment-worthy Wine Brand Award. In July 2022, Lirui Hotel won the "China Golden Horse Award 2022 New Hotel Brand Award" and the "ABN Index 2022 Tumi Award Style Design Award". Under the epidemic, the Lirui hotel circle has expanded against the trend and further led a new era of leisure life.
Different from traditional business hotels, Lirui Hotel has always been committed to bringing guests an unforgettable experience that breaks the norm. Through the concept of "room + X", a bold and interesting complex new space is adopted, allowing the limited space to achieve more possible changes, opening up an innovative and diverse living space with all-weather and diverse social, art, catering and sports, and conveying a fun and colorful attitude towards life. Today, when the popularity of lifestyle hotels continues to rise, Lirui Hotel will release deeper brand potential with the various opportunities brought by the market and bring more exciting market performance to consumers and investors.
