8th news, recently, analyst Kuo Mingchi posted a message saying that the release date and delivery date of the iPhone 14 series may be earlier than the previous two generations of models . This is due to the current global economic recession and the risks are unpredictable. Therefore, in order to prevent the decline in demand, Apple may release a new phone as soon as possible to cope with the risks.
According to Xiao Lei, Bloomberg Mark Gurman had previously revealed that Apple plans to hold an autumn press conference on September 7 , which is earlier than the previous September 16th. It can be seen that Apple is also worried that the new phone will not achieve counter-trend growth.
(Picture source: JON PROSSER)
However, Apple is still quite optimistic about the sales of the iPhone 14 series. is not only expected to produce about 220 million iPhones this year, but also increased the initial stock of new phones to 95 million units, an increase of about 5% from expected. The reason why Apple is so confident is mainly because in the current high-end mobile phone market, Android phones are at a disadvantage and their product strength is not as strong as Apple.
According to data released by Counterpoint, ranked first in the global high-end mobile phone market in 2021 with a market share of 60%. Even if domestic manufacturers start the road to high-end mobile phones one after another, it will be difficult to shake Apple's "behemoth". At present, there will be no obvious changes in the market share of high-end mobile phones in the short term, but Xiao Lei believes that as the product strength and innovation of various companies gradually increase, it may not be impossible to seize more market share in the high-end mobile phone market in the future.
(Picture source: JON PROSSER)
It is worth mentioning that Among the four iPhone 14 series models, Apple "cut off" the previous generation mini series with poor sales and replaced it with the new Max series, which is the 6.7-inch version of the iPhone 14. Although this is not very friendly to small screen parties, it is undeniable that the new Max series can bring better sales performance to Apple. In addition, the iPhone 14 Pro and iPhone 14 Pro Max may increase by $100, and the prices may start at 8999 yuan and 9999 yuan.
(Cover image source: JON PROSSER)
