In the marketing strategy for young overseas groups, short video marketing is a channel that cannot be ignored. Overseas brands use Tik Tok to perform UGCh (user generated content) users create content-based community marketing . Foreign trade brands or merchants set up marketing activities, provide prizes or subsidies, and induce consumers to complete promotional tasks for brand owners.
In the marketing strategy for young overseas people, short video marketing is already an important channel. Overseas brands use Tik Tok to conduct UGC (user generated content) user creative content social marketing. Foreign trade brands or merchants set up marketing activities, provide prizes or subsidies, and induce consumers to complete promotional tasks for brand owners. Similar to Amazon's overseas review. Professional survey data shows that The young people in spent 30% of their time a day on media information produced by consumers and users of the same group. Compared with traditional information methods, they believe that UGC produces content is more trustworthy and more impressive than other professional media.
TikTok, which is almost synonymous with short video platforms overseas, is very low-key compared to the domestic " Douyin ", which makes many foreign trade brands and foreign trade merchants do not know how to play TikTok, and can only rely on their own exploration or imitation of successful cases.
We first to understand TikTok and TikTok :
TikTok is limited to China and has Chinese creators and content; TikTok has content from the whole world. TikTok can see content in China; TikTok can’t see content outside of China.
TikTok pursues the creation of many slight satisfaction with original short videos in the shortest time, just like: tidying up the room and finding a sense of pleasure of a thousand dollars in your pants, small, but close to life.
Currently, TikTok has offices in many overseas cities, including Europe, the United States, the Middle East, Africa, etc.
short video trends and strategies of
(I): Compared with results, pay more attention to the process
Compared with other social media, Fei Shuxin believes that short video marketing has three important elements: truth, passion and fun. TikTok likes sharing the process, and other social media may pay more attention to the results. The sharing process may not be perfect, but it can make users feel closer.
Take Jolin Tsai’s TikTok content as an example. The short content is not just beautiful poses. The authenticity presented during the shooting is a secret weapon closer to the user.
Another example is that many food bloggers often go to a restaurant. In order to take a beautiful photo, they order a table full of dishes, but in the end they can't finish it. It's better to order a meal and finish it well.
(II): Compared with brands, content is more important
Because TikTok will learn the interest mode of every user, it constantly recommends short videos in a waterfall manner. In this case, there are three key trends: short, straight and decentralized.
is short, but it requires a large amount of supply to have the opportunity to constantly attract users' attention; straightness is the current mainstream mobile phone usage habit; finally it is decentralization, and users no longer only follow celebrities, brands, and internet celebrities, but follow the link between content value and self-worth. In the past, brands paid great attention to attention, which was weakened by TikTok.
means that if a user is interested in skiing, he will track a large amount of skiing content, not necessarily tracking a certain object. Corresponding to brands, taking beauty products as an example, what we want to compete for is all beauty content, not with other brands.
and to stand out in the content, knock on the small table! The key point: The most important thing is 6-7 seconds of the game, which determines 80% of the impression. The first five short videos in the account have a very important impact on the tone and recommendation weight of the entire account.
(III): Let users participate, don’t work hard
Foreign trade brand If you want to create a successful sales trend, you can first check whether it contains any of the following four elements: resonant, interesting, useful and rhythmic.
After confirming that the content that users are [thinking] is made, the following are three successful cases:
1. Let users participate and drive the topic to spread independently
"The master is always among the people" brand can leave a foreshadowing for consumers to create when thinking about content production, and users like to explore, discover and create it themselves. For example, although the "Little Little" beverage store may not be intentional, the contents of the beverage can be combined, such as caramel milk tea + pudding + sugar-free + ice, which has led many users to upload new "recipes" independently.
2. Big, not necessarily useful
In the past, brands liked to find spokespersons, but today they have liked to find big internet celebrities. However, because TikTok has lowered the threshold for short video shooting to extremely low. Many micro-Internet celebrities who have influence in specific fields but do not necessarily have a large number of fans are the goals that brands should seriously consider. Fast, short time, and large-scale work are the advantages of these non-professionals.
3. Online and offline integration
TikTok and World Gym are the cooperation of World Gym as an example. World Gym selected 100 coaches and asked them to open a TikTok account to film daily fitness. Combined with offline activities, 20-day free membership is provided, allowing online users to be taken offline. (Source: Overseas Social E-commerce Technology John)
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