is always delicate and flawless makeup. The running show is generally dressed, traveling in all over the world, singing, dancing, and being a model -this young Korean girl named Rozy lived on Instagram with enviable. 130,000 fans, however, all this is not true. It is not that Rozy has made up her own net red life, but that she is a "virtual net red" (Virtual Influice). Since its release in 2020, Rozy has won multiple brand agreements and sponsorship for her production company Sidus Studio X, and has appeared on a series of virtual fashion shows. Behind her is a booming yuan cosmic era virtual human industry , and the new economic model that comes.
ROZY
Virtual Net Red
"Are you a real person? Or a artificial intelligence , or a robot?" ROZY's Instagram fans I asked her like this. According to her behind -the -scenes production company Sidus Studio X, Rozy is the mixture of the above three -both real people and AI and robots -span the real world and virtual world. "She can do what everyone can't do in the form of humans." Sidus Studio X's website wrote like this.
In fact, the CGI (computer -generated image) technology behind Rozy is not fresh. It is ubiquitous in today's entertainment industry. Artists usually use it to shape various non -human in movies, television, computer games, and music videos. Role. But it was not until the last two years that it was used to make virtual and virtual net red.
is the same as a live red. Virtual net red built its own fan group through social platforms such as Instagram, and exposed their "daily life" on social networks to interact with fans. On Rozy's INS account, she went to Singapore to "travel" and would taste wine on the roof. The post was praised her to dress her. A large part of 's fans are the digital Aboriginal in the Internet era. They are willing to interact with virtual net reds like Rozy to find the comfort of personal life.
3-year-old Li Najing (Lee Na-Kyoung) lives in Incheon, South Korea. She started to pay attention to Rozy about two years ago, and Rozy also closed her back. Sometimes she commented to her. At first, Li Najing thought Rozy was a real person, but after she discovered the truth later, their friendship on their virtual network continued. "We communicate like friends. I think it's comfortable to chat with her. Therefore, I don't see her as an artificial intelligence, but a real friend." Li Najing said. “我喜欢Rozy发布的内容。她太漂亮了，我简直不敢相信她是个AI。”虚拟网红的巨大蓝海
Rozy不仅能吸引大量粉丝，也能带来巨大的经济收益。 Since the birth of 2020, she has signed many brand sponsorship agreements, and her Instagram is also full of advertising sponsorship she made for each skin care product and fashion products.
SIDUS Studio X CEO Baik Seung-yup told CNN: "In South Korea, many large companies want Rozy as their models. This year, we expect that can easily achieve 2 billion won (about ROZY. The profit of RMB 10.4 million) . "He also said that as Rozy became more and more well -known, they also gained more luxury brands such as Chanel and Hermes . In addition, there are many magazines and media. The olive branches thrown by the company. Today, the ROZY image advertisement appears in large and small TVs, street billboards, and even bus sideways.
But Rozy and Sidus Studio X are not the only players in this new virtual industry game. At the end of 2021, the Korean retail brand Lotte Home Shopping also created its own virtual net red Lucy. Lucy currently has 78,000 fans on Instagram. The main advertising cooperation of
Lucy comes from financial and construction companies. Lee Bo-Hyun, director of the media division purchased by Lotte Family, said that they expect that Lucy will also bring similar high profits to Lotte this year.
Lucy
experts said that virtual models like Rozy and Lucy have quite high market demand because they can help major brands to attract younger consumers. For example, Rozy's customer company includes a Life Insurance Company and a bank -it is usually considered a traditional and old -fashioned industry. explain. On the other hand,
is much lower than the maintenance cost of virtual net red than real people. It is understood that the time for ROZY and Lucy to take advertising photos is usually ranging from a few hours to a few days, and the time for shooting video advertisements is two days to a few weeks. In contrast, when real -life stars take a few weeks to several months when shooting advertisements for venue surveys and various front, middle and post -work, including lighting, hairstyle, makeup, catering and post -editing.
Bai Chengyi and Rozy
Korea Aesthetic Elage?
Lucy has flawless skin, smooth long hair, slender but not sharp chin, and a tall nose; Rozy's lips are plump, a pair of long legs, and a navel outfit shows the abdomen without any fat. They show the perfect image of women, but also caused some criticism.
Lee Eun-Hee, a professor at the consumer science majors at Renho University in South Korea, pointed out that there is an important difference between South Korea's virtual net red and virtual net red in other countries: virtual people in other countries can always reflect race The background and aesthetic ideal diversity has its own "uniqueness", and "South Korea's virtual human human beings are always beautiful and moving, which reflects the different values of different countries."
She warns that virtual net reds like Rozy and Lucy may make South Korea's high aesthetic standards more difficult to reach, thereby increasing the demand for women who want to imitate their plastic surgery or beauty products. Essence "Real women want to become their appearance, and men want to date women with these appearances."
Rozy and Lucy's production companies refused to accept such criticism. Bai Chengyi of Sidus Studio X said that Rozy is not "beautiful that anyone will say". They have deliberately made her appearance differently and deviated from the traditional aesthetic specifications of South Korea -refers to the freckles on the cheek and wider the cheek cheeks and wider Eye distance. "Rozy shows the importance of inner self -confidence to people," he said. "There are many beautiful virtual people, but I make Rozy to tell everyone that even if there is no traditionally attractive face, you can also be very good. Beautiful. The work and hobbies, such as the love of animals, and the enthusiasm for launching rice, . In this way, "Lucy is trying to have a good impact on society and convey a message to the public:‘ do what he wants to do according to his beliefs. ’Li Boxian said.
Global Virtual Net Red What are the
KYRA-India
? More than 100,000 fans have been accumulated on Instagram. According to design, Kyra's age is 21 years old. Born in Mumbai , he is a "dream chaser, model and traveler." She even participated in a Yuan Si Fashion Week, which brings together global well -known brands such as Estee Lauder, Tommy Hilfiger and Dolce Gabbana.
LU- Brazil
LU is the earliest voices of virtual sales staff on the e-commerce website of Brazil's retail company Magazine Luiza. In 2019, she officially appeared on the Youtube channel of Magazine Luiza with a complete virtual image. With the growth of Lu's influence, she became the company's brand spokesperson and helped the company establish a total of more than 32 million fan bases on major social media platforms.
MIQUELA SOUSA-USA
2016 was born in the US MIQUELA SOUSA that was born in the United States. It is usually the first surreal virtual net red to get the mainstream welcomed. On social media, she presented a 19 -year -old robot girl living in Los Angeles. At present, she has more than 3.1 million fans on Instagram. THALASYA- Indonesia
was developed by the Indonesian Magna Vem Studio. Thalasya, the first appeared in October 2018. She is the "IT" girl on Instagram. L4 travels at home and abroad, from the beach of Bali to Jakarta The department store and balcony, then go to the recording studio in Florida, USA. She advertises restaurants, health medicines, hotels, resorts, etc. to fund her travel. She also has a clothing shop called Yipiiiii with her virtual friend Zeline. Thalasya has 470,000 fans on Instagram.
News and Picture Source: CNN, WION, some pictures come from the Internet
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