Edit: For SaaS entrepreneurship, the phrase "choice is greater than everything" is very important, because the factor of SaaS's failure is to choose the wrong track.

2025/01/2923:05:38 hotcomm 1689

Edit Introduction: For SaaS entrepreneurship, the phrase "choice is greater than everything" is very important, because the factor of SaaS's failure is to choose the wrong track. This article starts from the track and analyzes one thing that needs to be clear about the lane replication. How to avoid falling into the track to copy the trap and clarify how it is a good track. Finally, it tells why "why" why There is no track, it is the best track. " Recommended children's shoes for the SaaS track to read.

Edit: For SaaS entrepreneurship, the phrase

1. Has your track selected right?

SAAS requires a lot of successful factors, but there is one of the failure factor, that is, the wrong track is selected.

will participate in some SaaS companies at the end of the year at the end of the year, and the content is mainly to operate past re -inventory and future planning. In this process, I found that different companies have a big gap in growth. Some companies in

can indeed find out the problem in the resumption and make amendments in the next year's plan. Their growth rate is not only fast, but also relatively stable. The entire company is full of confidence in the future.

also has some companies' reinvisions and plans, which are similar every year. No new problems are found, and there is no new idea for future planning. The only thing that can look forward to is the outbreak of the service market. Although they have been increasing investment and continuous expansion, their growth trends are not obvious, but they just strive to maintain their revenue without decline. In their own words: This year is very difficult, and it will not be too easy next year.

compares the two types of SaaS companies with rapid growth and slow growth. It is found that the main factors affecting growth are not cultural, strategic, management, funds and technology. is the track selected by its .

concluded that many SaaS entrepreneurs are not acceptable. Because I chose this track at the beginning, it was the outlet of the founding team and investors unanimously. Besides, the track of the target target has been greatly successful in the field of overseas SaaS, and the domestic market is just launching late.

In fact, whether a track of is right, it cannot be verified by time to verify . Because through compact iteration and data measurement, it is easy to determine whether a SaaS is really possible. If you have traveled through a variety of growth paths in a few years, and it has not yet increased, it is likely that the track is wrong.

is even more troublesome that if you cross the river by touching overseas tracks, it is likely to run to black. Because it was too far away, I couldn't turn around.

chose an inappropriate track, as if pushing a boulder up the mountain. This kind of entrepreneurship is not only burning money, but also no hope except for hard work.

seems to be "choosing is greater than everything", which is used in SaaS entrepreneurship.

2. Regarding the track copy, it is necessary to clarify one thing.

is needed because SaaS is a brand new business model and has insufficient domestic entrepreneurial experience. Therefore, it is necessary to learn and copy the overseas SaaS track.

, but entrepreneurs must figure out a question: what we call track copy, what is the copy, or what is the end of the track?

still uses discussion? Copy the track is of course copying the product. Isn't the end of the track just software?

This is a product substitution logic, which means that by imitating the overseas track products and find opportunities in the domestic market. Because the product is successful in overseas markets, it will be successful in China.

product replacement logic may be applicable in other fields. However, for SaaS, this logic is not fully established. Because the result of copying is great uncertainty, it is necessary to verify. In fact, SaaS entrepreneurship has become a trial and error, with high costs and high risks. In order to avoid risks,

requires to use SaaS's business logic to think about the track to copy this. .

In fact, the end of the SAAS track is not a software, but a service. The so -called circuit of the track, the replicated by is not a product, but serving . The

service also needs to be verified: is in the domestic service market, whether there is a need for similar services. , but the cost of this verification is much lower.If the service requirements are confirmed, it is not necessary to implement it in the same method, which makes SaaS entrepreneurially restricted by the track.

regards the track as a software entrepreneur, and will think that the track is not right or wrong. Indeed, if it is a software, even if there are only a few customers, it is successful.

But for SaaS service, is first of all, and there are many people who use it. Finally, many people continue to use . Only this is a success. The right track .

So, for SaaS, the track not only has right or wrong, but also may determine success or failure.

3. How to avoid the trap of the track copying?

SAAS entrepreneurs usually believe that overseas tracks are straight. That is, you can see the market performance of landing from its functional characteristics. This also means that if successful overseas tracks are copied to China, they will still succeed. In fact, most of the tracks are curved in

, that is, the landing performance and expectations have a large deviation from . Because the original market location was not found after copying, it was tepid, and even no one asked. I wanted to copy the track successfully, but finally fell into the trap of copying.

So, before determining to choose a track, you need to do these three homework:

1. Familiar with the application environment and background of the track

can a SaaS succeed, which greatly relies on the industry environment and application of its industry and applications. Business background.

If you have studied those successful SaaS, you will find that they start from a narrow field from the beginning. Even if it is a general tool class SaaS, it also starts from a specific user group, and then promotes to other groups.

If the track is directly regarded as a straight, it is difficult to understand this. In fact, leaves the specific environment and background to talk about a track, which has no practical significance. I do n’t know the original success path of a track, and it is difficult to copy the successful .

2. You must know that the track is not the successful track of

, which is also pursuing greater success. Even though the successful SaaS we see now are only in the early stages of development and have not reached the best index state, so they are accelerating evolution. This makes the original straight track, which will also become darker and curved during the replication process.

, for example, CRM when Salesforce started, and its current CRM is completely two worlds. Another example is WorkDay, which starts the benchmark of HCM, but is now a new type of ERP integrating enterprise plans, human resources and financial management.

If it only copied the beginning, and did not know the future direction, copying the track would become a boat for a sword .

3. Understanding the success of the saas ecology behind the track

is inseparable from the ecology. In fact, most of SaaS does not exist independently, but combined with other SaaS services to cover larger services. That is, the other end of a track not only has a complex connection, but also corresponds to various scenes.

domestic SaaS entrepreneurs are limited by the environment. It is difficult to notice the ecology that the track relies on, and has not even considered the ecology.

, such as DOCUSIGN, is not just a simple electronic signature tool. Behind it is an agreement cloud that meets various legal requirements. In addition, its ecology has 350+ integrated SaaS, and its main income comes from ecology and various contract signing plans, rather than selling electronic signatures one by one. Although

has various differences in domestic and foreign companies, the commonality of enterprises is still the majority. Through the localization and renovation of the track and avoid the trap of the track, it is the correct way of replication.

Four. Can be landed. It is a good track of the basic standard of good tracks.

is a good track. It is the origin of SaaS entrepreneurship. What kind of track is a good track? Different people have different standards.

some people sorted the US stock SaaS company in a market value, pulled out a track list, and some people went abroad to inspect several stars SaaS to select the track, and some people determined that a track was determined according to the media analysis. Although

can attack jade, it can attack jade, but whether it is investment or entrepreneurship, it is a bit hasty.First of all,

has more than 30,000 SaaS companies overseas. Except for TOP 100, no one in other segmented fields may not have heard of it. More importantly, most of the tracks will have deformed risks during the replication process, that is, you can see the beginning and you can't guess the result.

So in my opinion, whether it is replication, transformation, or self -made track, the primary condition of the good track is to be able to land on , which is used from some people to many people.

no matter how the track comes from, it should first correspond to a niche market and use this as the starting point. After successful, it will expand to other areas. road.

has taken a wave of opposite operations in the landing choice and focus on the track of the track.

, for example, everyone is talking about the industry and the customer -centric, which is essentially to promote SaaS to land, but the actual promotion action is to make SaaS "heaven".

SAAS is originally a service. As long as you tell users what services you can provide and what problems can solve, there is no need to pull the concepts, digital transformation, and industrial Internet, because these are completely indifferent to real users.

is an important ability for SaaS entrepreneurs.

5. No track, is it the best track?

has no tracks for SaaS entrepreneurs who "send out". In fact, they have no tracks. Even if they have, they have no choice.

does not believe you see these successful people: Salesforce's Marc Benioff, it turned out to be the vice president of Oracle's marketing; the two founders of Workday Dave Duffield and ANEEL BHUSRI, the co -founder and chief strategist of the PEOPlesoft; OW's founder Fred Luddy was originally an ITOM expert; Eric, the founder of ZOOM, was originally the head of Webex.

, they all take their best fields as the track, and finally succeed.

is not the same as domestic SaaS entrepreneurship. Many entrepreneurs are "posted by SaaS" (such as me), so they can only learn from the successful track overseas. Because there are uncertainty in all tracks, this is a congenital disadvantage of domestic SaaS entrepreneurs.

to avoid this disadvantage is to adapt to landing on the track to dilute the effect of the track. The

track is particularly emphasized in the country and is also related to financing. If an entrepreneur is not good at a track story, or it cannot tell a large market of 10 billion yuan, it is difficult to get the favor of capital. And foreign investors consider more about entrepreneurs, "How to make this SaaS ARR of 2 million US dollars? How to achieve $ 20 million?" As for what track is not important. In addition,

also uses SaaS on the benchmarking track as a software, or it is used as a service. For entrepreneurs, it will be very different in behavior and mentality.

often asked me: Is SaaS a software company or an Internet company? My answer is that both are not. SAAS should be a digital service company. They do not belong to the IT industry, but the pure service industry .

is easier for SaaS to do well with a service mentality. It may indeed do less than 10 billion yuan, but first achieve a small goal, and then expand into a track that you can control.

is sometimes the best track.