was surgery at the hospital because of oral cancer. He was smoked and betel nuts were eaten. Paradoxically, Aunt Liao entertained the relatives and friends who came to the hospital to visit her husband, and used betel nut. The pain brought by betel nut was swallowed by the strong atmosphere of betel nut around the people around. That day, I learned that the doctor who had done surgery for her husband also loved to eat betel nut. Aunt Liao pretended a few packs and sent him.
article | Gong Jingqi
editor | Golden Tall
How to quickly get out of a person who loves to eat betel nuts from the crowd?
According to previous experience, first look at the corner of the mouth, dark color. Looking at the face again, there are pan -square, the longer you eat, the more you are in the geometric sense. Finally, it laughed. A row of white teeth leaked a black line in the middle of the white teeth, like the word "dish".
Xiaoxiang is vast. Many occasions can harvest such "betel nuts" in many occasions: the hot supper stalls late at night, the smoky Internet cafes, the Mahjong Pavilion in the street gap, and even the classmates of classmates. The little betel nut acts on the masseter muscles, polished everything, and changed countless "strong sister -in -law" and "Man Brother" from Peng Yuyan to Gao Xiaosong.
but this is not the most terrible. That "" Cutting Face "in the Kingdom of Betel nut" describes the ending of the betel nut obliches: "They were cut off their tongue, they were cut off the tooth bed, and the scars of the surgical surgery were torn. Their face, the bad news of cancer announce their death ... "
has been controversial for betel nut and oral Jiankang for a long time, but why are there still being so obsessed with betel nut? I went to find the answer.
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is in Hunan, and betel nut can be said to be second only to salt.
does not have a betel nut in Hunan people I know. Most of the Enlightenment starts from the age of two or three -a small fruit that eats tight and sweat, is a tool for teasing children. Just like the parents who eat lemon for babies, I saw a little frowning, and asked funny: "Is it delicious?" I have also seen the host Wang Han with a pack of transparent pocket betel nuts, greeted People around. As a "god", he is good at dealing with various people. The phrase "just betel nut" has flattened the distance between the host, the camera, security, and other passers -by. Wang Han eats betel nut, and he can guess his native origin. He comes from Xiangtan , and betel nut is in the birthplace of Hunan.
is unable to understand. As a tropical fruit, why betel nut originally originally originally in Xiangtan that could not be hit by the eight -pole, and later flooded in Hunan to form a betel nut island. I didn't understand the reason until I checked the information. Generally speaking, during the Shunzhi period of the Qing Dynasty, a plague had occurred in Xiangtan. The deceased was countless and the odor was in the sky. A monk suggested that the villagers chewed betel nut immune. At that time, betel nut was only a blindfolding Chinese medicine. The betel nuts in betel nut have anesthesia effect, which allows tapeworms to discharge from the body.
Hainan Local farmers picking betel nut . Figure / Vision China
later, betel nut has become a hobby product from medicine, which is related to a place called Nine President Xiangtan. Generally, it means the market, where the traffickers go, and the dock workers gather. At the earliest, the green fruit betel nuts from Hainan came from the local hawkers here to make black smoke fruit. One pick is sold everywhere. With a knife, the knife set off, two fruits and two, wipe some cinnamon oil and sesame, everyone can afford it. In addition to the medicine, there is also a sense of excitement that can make people feel spiritual, and can also be full -this allows physical workers.
Xiangtan has a word called " Old Houzi ", translated into Mandarin, probably the meaning of "old cannon". Later, the "Old Mouzi" even turned into a betel nut brand and printed on the packaging. Yin Da I knew was a "old mouth". When he answered the phone, he always started with a long "feeding". The WeChat name is "Can't Fall". He described the words "stimulating" the feeling of eating betel nut, stimulating his throat and breasts, and his head, like drinking alcohol, boldly became bigger, dare to do whatever you want to do, dare to do whatever you want to do. To do it, it also responds to the character of Hunan people -it is barbaric, 痞, and brave.
I was a poor student when I was in my teens. I also ate betel nut.Just like secretly learning to smoke and opening up another world, eating betel nuts is also a way to imitate adults. One of the recreational activities in school is that when some students buy betel nut after class, a group of people, regardless of gender, will gather around them. As soon as the buyer opens the bag, they will rush to grab it. I remember there were only 5 pieces in a pack, but there was always someone who could grab two. This male classmate who always grabbed two pills, at the class reunion 10 years later, I found that he had become the one with the squarest face. At that time, a strange sight that would appear after class was that everyone in the classroom would have red faces and shake their heads. In this way, in addition to "old talkers" like Father Yin, a group of betel nut fans born in the 1980s and 1990s were also planted on campus.
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For a long time, Hunan's betel nut was not a food that could be put on the table. It is processed by small workshops and sold on carts in the streets and outside candy shops. Father Yin has been eating betel nut in Xiangtan for more than 50 years. In his first memory, betel nut was just a special snack during the Chinese New Year and festivals in Xiangtan. It was wrapped in a paper bag, and at most it was put in a plastic bag. It was nearly twenty or thirty years ago that
became a fancy packaging bag. The most exaggerated packaging of betel nut I have ever seen is that it is placed in a gold shell like a jewelry box. Each betel nut is carefully wrapped in gold foil, like a fragile baby in swaddling clothes. Coupled with aggressive advertising slogans, whether it is Hunan's local channel advertisements that "just smash the taste" or satellite TV's "words to lift the spirit", betel nut companies have entered Hunan and are ambitious. The popularization of
winning routines should be regarded as the beginning of the industrialization of betel nut. There is an episode from that year that I will never forget. It was in 2004. A male classmate bought a pack of betel nut worth 5 yuan, ran to the other side of the road to meet his friends, opened it and found that he had won a prize, and then crossed the road to go back to collect the prize—— Just wear it here and there, After crossing the road 12 times, until he could no longer hold the betel nut in both hands and did not want to pick it up when it fell to the ground, he finally said: "I really have no shame in accepting the award anymore."
Initially, this was what a group of betel nut companies wanted to do Sales strategy. Who are betel nuts sold to? They are not just Mr. Zhang from the mahjong parlor or Mr. Wang from the small business, but they are all kinds of people in Mr. Jiu. The common characteristics of these people are that they come from the market, like gambling, and are greedy for petty gains. On the surface, it is a sales strategy, but in the final analysis, it is still a study of human nature.
"Winning Strategies" posted by betel nut enthusiasts. Picture / The network
winning section is still used by Betel Nut Enterprises to this day, and it has been tried and tested repeatedly. Pangge Betel Nut Company, which was the first company to use it at that time, occupied the top spot in the industry for 8 years. It was not until the death of the boss and the farce of family separation that it gave way to other companies.
But the industry is also growing wildly, and strategies are not always the same. I recently heard that a small betel nut factory in my hometown closed down, thanks to winning a lottery. My cousin worked as an accountant in this betel nut factory for two years. He found that the sales of the betel nut factory were indeed good, but there was a strange phenomenon. The more sales, the more losses there were. Later, my cousin reviewed the calculation and found that the probability of winning was wrong, as high as 50%, and the boss was too casual. When it was discovered, the betel nut factory had been unable to pay wages for five months, and it went bankrupt soon - which coincided with the temperament of Hunan people.
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In Hunan, everyone can always say a few passionate advertising slogans for betel nut. On the highway, eight bold yellow characters "Betel nut in mouth, full of energy" are printed on the bridge, and the signature is "Hunan Betel Nut Food Industry Association". It is said that there are more than 100 betel nut factories in Hunan as members of the association. Rapper Gai once sang a saying, "Betel nut and cigarette, the power is boundless", which was also adapted from a Hunan proverb.
For some time, local TV stations in Hunan also ran a sideline advertisement: two cars passed by, and the woman handed the betel nut to the man with her mouth. Such advertisements capture the representatives of the market culture of the new era - young people in nightclubs and discotheques.
Betel nut advertisements in Hunan often feature young people as the protagonists. Picture / Internet
Behind the advertising copy that manufacturers carefully search for, there is a secret that promotes the development of the betel nut industry. Every time the latest advertisement comes out, the packaging changes accordingly, and the opportunity for premium prices comes.Initially, the advertising words cooperated with the promotion of the Changsha dialect in the country. Li Wangyang, who has made a copy of the betel nut plant, told me that the two months when the new product was listed is the best quality of betel nut. Some of the new fruits of "shells long, less slag" selected by the manufacturers. The fruit is not much different from before.
takes two or three years as a cycle. From the initial 5 yuan to the best 30 yuan pack from the first 5 yuan, sitting flat with the smoke -if you understand the cigarettes and betel nuts, you can better understand it. Betel nuts are irritating and addictive, and it is easy to become like smoke. This has nothing to do with the support of local enterprises. In the past two years, the "Opinions on the Development of the Xiangtan County People's Government on Supporting the Development of the betel nut industry" proposed that it is necessary to ensure that the sales revenue of the betel nut industry will achieve a revenue of 30 billion yuan in 3 years, and the creation revenue of 500 in 5 years in 5 years The goal of 100 million yuan.
In addition, the more fine the packaging and commercialization, the more significant the social attributes of betel nut, because it can be regarded as a gift. Once
enters the social situation, the relationship between Hunan people and betel nuts is much more complicated than foreigners. Yin dad in Xiangtan told me a word, "betel nut treasure", describing those who like to eat betel nuts, "Bao" has a cute meaning in Hunan dialect. He stated to me that the comrade was a betel nut and sent him a bite of betel nut. Aunt Liao, who dances in Xiangtan Plaza, often contains a pack of betel nuts. Others asked her to download songs and dance, and she also accepted her betel nut. This 50 -year -old lady, regarding the betel nut as the most common thing, is about the same as eating spicy fish. "It tastes like it is tasteless, and you will want to chew."
was in the New Year, and I have received it in my family. The betel nut of extremely packaging. That's right, the kind I mentioned like a baby in the puppet. To run wine in the New Year and take a few betel nuts, the owner always asked every guest, and ladies and children did not let go. At this time, the betel nut seems to have nothing to do with the terrible oral cancer. It plays a "Hunan style" politeness, and the owner will not think that this is harming you.
received betel nut gift boxes. Figure / Gong Jingqi
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Yin Dad has eaten betel nut for more than 30 years, at most more than 50 per day, spit out one, and one after 15 minutes, one day is soaked in betel nut. For a while, he woke up in the morning to eat two betel nuts and diarrhea, and his teeth painful as soon as he touched the sour thing. I have never touched the fruit for several years. In the past few years he had eaten betel nut, wisdom tooth had inflammation ten times. Once there were fiber and scum stuck in his teeth, he could not brush his teeth.
In the eyes of the so -called "betel nut" in Hunan, if these two are in front of them: fruit -healthy food, betel nut -dangerous food, decisively select the latter, love it without rationality, the betel nut in the hearts of Hunan people exist, existing In childhood memories, the social friendship is related to the tenderness. No one would think that after more than 20 years of development, the probability of the consumption group suffered from oral cancer.
Aunt Liao's husband recently checked oral cancer. He was smoked and betel nuts were eaten. At first, toothache, I thought it was inflammation of the wisdom tooth, and pulled it out three or two times before discovering a raised ulcer under the tongue. The doctor said there is no need to watch this, there are eight or nine oral cancer.
Professor Fang Fang Yun, director of the Oral Center Center of Hunan Xiangya Hospital, has been immersed in the oral field for more than 30 years. With such self -confidence, one or two eyes can judge oral cancer. Unlike lung cancer and liver cancer, oral cancer is one of the few cancers that can be visible to the naked eye. At first glance, cauliflower, pointed, or long -term ulcer did not heal in the mouth. When asked, they were eating betel nut and smoking. At the national seminar, Hunan was often named.
rarely knows that betel nut fruits have been listed by the World Health Organization as a type 1 carcinogen. Some doctors told me that eating betel nut is closely related to the incidence of oral cancer.When chewing betel nut, the fiber of the betel nut will cause physical friction with the oral cavity, which can make the cheeks hard and eventually make it difficult to open the mouth. The academic name is oral submucosal fibrosis. It can also grind teeth. A friend of Yin's father likes to eat it, but now his teeth have receded to the gum level.
In terms of ingredients, betel nut contains arecoline. The brine making process that gives betel nut its mysterious taste can detect quicklime, dichlorvos (not fatal in small amounts), and some other chemicals. After chewing, nitrite is formed. radicals, which are also carcinogenic compounds.
Aunt Liao's husband went to the hospital for surgery because he suffered from oral cancer. This is a difficult decision. The doctor told him that without surgery, he would probably not live for more than a year and a half. It was for no other reason than starvation. Oral cancer spreads to the throat, making it difficult to swallow, let alone eat. In addition, the tongue is an extremely sensitive part, and it is possible to die from pain.
If he had to undergo surgery, he would have to pull out all the teeth on his right side, cut off half of his tongue, and replace it with a piece of flesh from his chest. There is a Zhihu answerer who is also the "Tiko" of the dental medicine student. She has received tens of thousands of likes because she talked about the dangers of betel nut. She told me that some patients had cut meat from their legs to patch their tongues, and their legs were hairy. If it grows out of the tongue, it needs to be trimmed regularly by the hospital.
Even after the operation, Aunt Liao's husband has had problems speaking and eating since then. Most importantly, he has to face a collapsed and distorted face. She talked about another friend. When he started eating betel nut, there was only a small hole in his face. Later, it got bigger and bigger. When it completely festered, half of his face was gone. In the end, it could not be repaired, and he passed away not long after.
The following pictures may cause discomfort, please view them with caution
Picture / Visual China
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The relationship between betel nut and oral cancer is an extremely sensitive topic in Hunan.
When I went for an interview, some doctors who had spoken out about this were embarrassed and kept saying that it was difficult to talk about it. Most of the text messages I sent went without response. After I added the WeChat account of a well-known betel nut shop owner, he sent 6 messages, all saying that there was no direct evidence of the connection between betel nut and cancer. "As long as you overeat, there will be no problem. If you take two or three pills a day, what will happen?"
This is not the first time that a crisis has arisen in the betel nut industry. It can be traced back to 2013, when CCTV made a report on the cancer-causing effects of betel nut. The most recent one was at CCTV’s 315 Party in 2016. After filming the expired betel nut, the marinade was scooped out and returned to the factory for processing. Since then, the entire industry has undergone a major reshuffle. Some manufacturers have promoted health-preserving betel nut, such as adding a few wolfberry or a pine nut, and printing four big characters "wolfberry betel nut" on the packaging. Others focus on services, opening offline stores, lending you an umbrella when it rains, or buying betel nuts and delivering them directly to your home.
But this time, Betel seems doomed. A "Notice on Stopping Advertising" issued by the Hunan Betel Nut Food Industry Association has been widely circulated recently. The document states that all betel nut manufacturers in Hunan will stop all domestic advertising from now on, and this work must be completed before March 15.
html On March 7, the Hunan Province Betel Nut Food Industry Association issued a notice requiring betel nut companies to immediately stop all forms of advertising. Picture / Internet
Now, Father Yin eats very little betel nut because his health is not good. Most people in Xiangtan know that betel nut is not good, but it is very complicated to quit. When asked why his family didn't persuade him not to eat betel nut before, his answer was that the whole family was eating it.
Aunt Liao’s husband is recovering well. But I can't speak, and I can only eat liquid food from now on. Rice, vegetable leaves, and meat are broken together, like baby food. He rarely goes to parties. This year's New Year's Eve dinner, the family ate out, and he could only drink some soup on the side. The hospital was full of oral cancer patients like him. An old man in the clinic died a month after being sent there.
Paradoxically, Aunt Liao used betel nuts to entertain relatives and friends who came to the hospital to visit her husband. The pain caused by betel nut was quickly swallowed up by the strong atmosphere of people eating betel nut around me.That day, I learned that the doctor who had done surgery for her husband also loved to eat betel nut. Aunt Liao pretended a few packs and sent him. The
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