"Pull your hair into a bun, put on yellow flowers , sweep your eyebrows, experience the dual enjoyment of audio-visual and taste buds, feel the Chinese etiquette, and learn the food culture." In the busy and busy city life, many people have fantasized about " If you want to experience a day of poetry, song, and leisurely ancient life, this immersive Chinese culture experience restaurant at the front door can bring consumers a different experience. In the "Zhuangzao Department" of the palace banquet, Song Dynasty clothing is now "in short supply". Zhang Yu, the "director" of the "Zhuangzao Department", said that because of the popular TV series " Menghualu ", many guests now have If you want to feel the feeling of the Song Dynasty, "Song Dynasty style" has become the hottest trend in palace banquets now.
A consumer who was putting on makeup told the Beijing News reporter that this was the fourth time she came to the palace banquet. "My friends and I both like Hanfu. We come here almost every season to experience the food menus of different seasons and try the clothes and styles of different dynasties." She said that she often goes to some chain photography studios When taking costume photos, although the finished photos are very delicate, the whole process still feels "fragmented". "But at Palace Banquet, you will feel a sense of time travel as soon as you enter the door. Changing clothes, putting on your head, putting on makeup, dining, and watching music and dance are all full of rituals." Every time she comes to Palace Banquet, she and her friends also They would all bring their own Hanfu, "put on their own Hanfu, and borrow the hairstyle they wore at the palace banquet" We will also take pictures on Qianmen Street . The blue-gray buildings are a particularly beautiful background. Such photos are almost as good as those of photography studios. "
Walking more than 100 meters north from Gongyan is Quanjude. The Qianmen origin store. The light and shadow restaurant opened by this time-honored brand in 2021 is known as the first customized holographic projection experience restaurant in the country's time-honored brand, and it has also made many consumers feel the time-honored brand's intentions. Here, consumers can dine while feeling the fluttering snowflakes of the Forbidden City, the golden light holes of the Seventeen-hole Bridge, and the bright lights of Qianmen Street... The theme scenes are produced using three-dimensional and two-dimensional animation videos. Created 9 scenes including Beijing city the cycle of changes throughout the year and the market scroll of Qianmen Street. Here customers can also pick up the duck stick themselves and feel what it feels like to "pick" the roast duck out of the oven.
This brand-new experience makes consumers have endless fun while dining. The 16-seat light and shadow restaurant has been almost "full" since it welcomed customers. In the future, this immersive experience will be gradually upgraded: for example, when the scene changes to winter snowflakes falling, diners can feel real snowflakes falling from the sky, and more lively and interesting interactions are brewing.
"Century Business Network" The new and wonderful Qianmen Street can only be known by visiting it in person.
Experience the national trend culture at the palace banquet. Picture provided by interviewee
The business format has been updated, optimized and upgraded to create the "Beijing people's front door"
Xingbin was born in Shanxi. More than 20 years ago, this young Shanxi businessman visited Qianmen for the first time as a tourist. 20 years later, Xing Bin, who has become the fifth generation inheritor of imperial meal making skills, settled Gongyan, Beijing’s first immersive Chinese culture experience restaurant, here. "In 2019, I was selecting locations across Beijing. When I said that I would hold the palace banquet at the front door, many friends, even friends in Beijing, objected. In their eyes, Qianmen has been 'characterized' and turned into a A place that only tourists come to is inconsistent with the tone of the palace banquet.”
In 2021, the palace banquet will officially open on Qianmen Street. While this new business format with immersive experience has attracted a large number of young people who love traditional Chinese culture, clothing, and etiquette, the traditional time-honored businesses on Qianmen Street have not stopped upgrading, such as Yizhao, Changchun Hall, etc. A group of time-honored brands have completed their store upgrades, and the light and shadow restaurant on the second floor of Quanjude Qianmen Origin Store has made a new appearance. As Zhou Yanlong, general manager of China Quanjude Group, said, time-honored brands "have stories", but their disadvantage is that they cannot "tell stories." Qianmen Street also needs to activate its historical context to realize the "time-honored brand + national trend" model and achieve integration and innovation of time-honored brands and intangible cultural scenes.
"Pull your hair into a bun, put on yellow flowers , sweep your eyebrows, experience the dual enjoyment of audio-visual and taste buds, feel the Chinese etiquette, and learn the food culture." In the busy and busy city life, many people have fantasized about " If you want to experience a day of poetry, song, and leisurely ancient life, this immersive Chinese culture experience restaurant at the front door can bring consumers a different experience. In the "Zhuangzao Department" of the palace banquet, Song Dynasty clothing is now "in short supply". Zhang Yu, the "director" of the "Zhuangzao Department", said that because of the popular TV series " Menghualu ", many guests now have If you want to feel the feeling of the Song Dynasty, "Song Dynasty style" has become the hottest trend in palace banquets now.
A consumer who was putting on makeup told the Beijing News reporter that this was the fourth time she came to the palace banquet. "My friends and I both like Hanfu. We come here almost every season to experience the food menus of different seasons and try the clothes and styles of different dynasties." She said that she often goes to some chain photography studios When taking costume photos, although the finished photos are very delicate, the whole process still feels "fragmented". "But at Palace Banquet, you will feel a sense of time travel as soon as you enter the door. Changing clothes, putting on your head, putting on makeup, dining, and watching music and dance are all full of rituals." Every time she comes to Palace Banquet, she and her friends also They would all bring their own Hanfu, "put on their own Hanfu, and borrow the hairstyle they wore at the palace banquet" We will also take pictures on Qianmen Street . The blue-gray buildings are a particularly beautiful background. Such photos are almost as good as those of photography studios. "
Walking more than 100 meters north from Gongyan is Quanjude. The Qianmen origin store. The light and shadow restaurant opened by this time-honored brand in 2021 is known as the first customized holographic projection experience restaurant in the country's time-honored brand, and it has also made many consumers feel the time-honored brand's intentions. Here, consumers can dine while feeling the fluttering snowflakes of the Forbidden City, the golden light holes of the Seventeen-hole Bridge, and the bright lights of Qianmen Street... The theme scenes are produced using three-dimensional and two-dimensional animation videos. Created 9 scenes including Beijing city the cycle of changes throughout the year and the market scroll of Qianmen Street. Here customers can also pick up the duck stick themselves and feel what it feels like to "pick" the roast duck out of the oven.
This brand-new experience makes consumers have endless fun while dining. The 16-seat light and shadow restaurant has been almost "full" since it welcomed customers. In the future, this immersive experience will be gradually upgraded: for example, when the scene changes to winter snowflakes falling, diners can feel real snowflakes falling from the sky, and more lively and interesting interactions are brewing.
"Century Business Network" The new and wonderful Qianmen Street can only be known by visiting it in person.
Experience the national trend culture at the palace banquet. Picture provided by interviewee
The business format has been updated, optimized and upgraded to create the "Beijing people's front door"
Xingbin was born in Shanxi. More than 20 years ago, this young Shanxi businessman visited Qianmen for the first time as a tourist. 20 years later, Xing Bin, who has become the fifth generation inheritor of imperial meal making skills, settled Gongyan, Beijing’s first immersive Chinese culture experience restaurant, here. "In 2019, I was selecting locations across Beijing. When I said that I would hold the palace banquet at the front door, many friends, even friends in Beijing, objected. In their eyes, Qianmen has been 'characterized' and turned into a A place that only tourists come to is inconsistent with the tone of the palace banquet.”
In 2021, the palace banquet will officially open on Qianmen Street. While this new business format with immersive experience has attracted a large number of young people who love traditional Chinese culture, clothing, and etiquette, the traditional time-honored businesses on Qianmen Street have not stopped upgrading, such as Yizhao, Changchun Hall, etc. A group of time-honored brands have completed their store upgrades, and the light and shadow restaurant on the second floor of Quanjude Qianmen Origin Store has made a new appearance. As Zhou Yanlong, general manager of China Quanjude Group, said, time-honored brands "have stories", but their disadvantage is that they cannot "tell stories." Qianmen Street also needs to activate its historical context to realize the "time-honored brand + national trend" model and achieve integration and innovation of time-honored brands and intangible cultural scenes.
Although Gongyan is a "newcomer" on Qianmen Street in terms of time of settlement, now it can also greet the "new neighbors" on this street as an "old Qianmen". You can taste "Forbidden City Afternoon Tea" such as date mud yam cake , drunken foie gras and other "Forbidden City Afternoon Tea" at the Forbidden City Qianmen Ice Cellar Restaurant, and get Michelin "stamped" Fangzhuangchang Fried Soybean Noodles... Such "purposes" "Local consumption place", allowing more consumers to "come for it", empowering and assisting Qianmen Street, tearing off the "tourist-only" label for this traditional commercial street, and bringing about changes like injecting fresh blood. and upgrades.
Xingbin said that what he values is the cultural atmosphere of Qianmen. Through the Yuan, Ming and Qing dynasties, Qianmen has completed a triple jump from the suburban grass market to the core business district and Baisitian Street. Merchant culture, guild hall culture, opera culture and folk culture have all naturally gathered, formed and flourished here. At the front door, Daguan Tower produced the first domestic blockbuster "Dingjunshan". The Xiheyan, which brings together the Bank of Communications and the Salt Industry Bank, has become China's first generation " Financial Street", and countless businesses started here. , a golden sign that has lasted for a hundred years... It can be said that all kinds of life scenes that were ahead of the times were born in this most active business district at the time.
In the palace banquet, you can experience the lifestyle of the ancients. Picture provided by the interviewee
"I hope that the palace banquet will present the exquisite lifestyle of the ancients and give people a real experience of traveling through time and space, so it must choose a place with a strong cultural atmosphere and rich cultural soil. Only tourists can't come to the front door. Sightseeing should not be limited to middle-aged and elderly people Nostalgic, it needs young people who can represent the current mainstream consumer groups. "
"As the only wide-area commercial district on the central axis, Qianmen should be the place where Beijing-style traditional culture is concentrated," said Zhao Juanwei, full-time deputy director of the Qianmen Street Management Committee. This is how to express the positioning of the front door. "We can no longer let people have the idea that 'all the people who go to Qianmen Street are tourist groups, and there is nothing worth buying there.' The Qianmen business district should be a place where Beijingers go for a walk after dinner, and where the whole family comes to check in on weekends. Internet celebrity restaurants, shopping and drinking at Arctic Ocean, come to experience the unique 'Chinese haute couture' in time-honored brands."
According to the "Five-Year Action Plan for Transformation and Upgrading of Qianmen Business District", by 202. In the next five years, Qianmen Street will make every effort to build a high-quality pedestrian street with Beijing characteristics and vitality, and build a complex experience block with multi-level business formats and cultural tourism experience activities, making Qianmen a diversified and immersive place to appreciate Beijing’s urban heritage and Chinese culture. A one-stop experience area for axis culture and humanistic spirit, it has become a modern and charming commercial district that promotes the splendid and long history of the ancient capital, demonstrates the blend of ancient and modern urban features, and spreads modern business culture.
Zhao Juanwei said that the first priority for the transformation and upgrading of Qianmen business district is to promote the updating, adjustment, optimization and upgrading of business formats. Low-end commercial and tourism-intensive business formats are the focus of cleaning up the Qianmen business district, including "national trendy domestic products", "internet celebrity fashion stores", "comprehensive fashion play experience", "medium and high-quality urban restaurants", "children's art education" and "complex reading experience". "Etc. are the mainstream formats that Qianmen will attract during its adjustment, optimization and upgrading.
Make history and culture "come alive" and make the customer base "younger"
Xingbin said that although Gongyan opened on Qianmen Street less than two years ago, according to data from third-party platforms, the repurchase rate has reached 70% , the portraits of mainstream consumer groups are mainly women aged 20 to 45. "The most common thing I heard from the guests at the palace banquet was: I haven't been to Qianmen for many years." Such feedback also made Xingbin realize what kind of business and what is needed on Qianmen Street. Such a display and experience of intangible cultural heritage.
"Intangible cultural heritage and historical culture are not just cultural relics and specimens sealed in showcases. They need to be youthful, fashionable, networked, and experiential." At present, Gong Yan's more high-end Yaji version "Xu Jin Huan" has been The immersive light and shadow exhibition "Painting Tour: Thousand Miles of Rivers and Mountains" also forms a coherent complement to the daily experience of ancient people's diet at palace banquets. The realization of these upgrades is no longer a "brow-beating" plan, but is in line with consumers' higher needs for experience and immersion in history and culture.
as a manager, Zhao Juanwei has the same feeling. The deep historical culture and cultural relics of the front door allows history and trend to intertwine here, but culture and history must be activated and utilized. At present, there are 12 old -fashioned catering in Qianmen Street, with 17 old -fashioned samples, 2 old -fashioned samples with cultural experiences, and 2 service -type old -fashioned samples, which have increased by nearly 10 compared with the past few years. In addition to the increase of nearly one -third in terms of quantity, Qianmen Street has also begun to "pack" these old names: Rongbaozhai has been upgraded and transformed, and personalized customized product services have been launched. High -definition screens; the interior decoration of the Beijing flower cloth shoes is more retro after upgrading; in addition to selling medicines in Changchuntang Pharmacy, it also increases the professional service of doctors and physicians massage.
Zhao Juanwei believes that with the continuous expansion of the young consumer group, the post -90s and post -00s gradually moved towards the center of the consumer stage. Self -expressing demands, more cultural rationality. The national tide brand with personalities and cost -effectiveness is particularly favored by young people. "
In the past two years, the main -child script board game and the Yue Hema parent -child script Hanfu experience hall, showing the history of sports development and the former Gate National Chao Comprehensive Experience Hall of the National Champion's Cultural and Creative Products, and the palace banquet, ice cellar restaurant, etc. The national tide main net red brand, which has the role of experiential consumption, settled in the front door, and Shuanghe Sheng Breeding Berrying Bar and Zhongcha Unmanned Tea Room also opened the nation's first store in Qianmen Street. "Now come to Qianmen Avenue to stroll around, it will not be filled with 'Beijing Old Yogurt' '' 'Beijing Old Pop', Tea Hundred , Honey Snow Ice City , Old cream cake , Guo Chao Tea, , JD.com Convenience Store came to Qianmen Street, making the new consumer scene and new format here more vigorous. Configuration, compressing traditional catering, low -end catering structure, increasing cultural and physical entertainment, parent -child and other formats, and meeting the "one -stop" consumption needs of residents. At the same time, the development of niche, characteristic formats, and "consumer increment" such as new formats and new models.
builds a cultural tourism product, upgraded from physical commercial street to event brand
building maintenance, intelligent upgrade and reconstruction of underground parking lots, layout More than 6,000 square meters of underground waterproof maintenance, 800 -meter -of -rice lighting glass top maintenance, 13800 sets of main street lighting project lamp installation and upgrades, more than 20,000 meters of cable laid ... In the past five years, the hardware of Qianmen Street has gradually upgraded. Adopting the "integration of literary and business travel" model to drive the overall development of the block with special activities, Yu Qian said that this should be the most suitable "upgrade road" for the front door. At present, the front door has been approved by the second batch of national cultural export bases, and the performing arts ecosystem in the Qianmen area is accelerating.
is currently planned to visit cultural tourism products and the "Laten Night Tour Brand" with the theme of "non -heritage and old -fashioned". Zhao Juanwei said that in the next step, it will reorganize the resource of the characteristic museums of Qianmen District to connect historical culture, catering, and interactive experience projects to form a cultural tourism product package and push to the market through national tide theme activities. "We are planning the" Ice Drinks front door, the cool season '"front door mid -axis summer treasure hunt" and other activities, combined with online applet promotion. On the basis of the stable epidemic, the theme activity with the characteristics of the front door and the national tide style' The Chaojing Pinjo will also meet with you. "At the same time, the front door will focus on unique resources such as" old -fashioned brand catering "and" traditional music performance ". Literary performances are the performing arts community and new cultural landmarks.
Zhao Juanwei said that the front door should not only be a "business pulse" and "text pulse", but also become a well -known activity brand.In the future, more appealing and influential business promotes consumption, cultural tourism publicity, sports events, art exchanges, exhibition forums, festivals and other projects will be settled in the front door. "In the future, the front door will actively introduce Beijing International Film Festival , Beijing International Design Week , Beijing Fashion Week , Chinese Opera Culture Week, International Tourism and Leisure Conference, etc. , Large -scale forum summit and gaming chess and card sports events, multi -dimensional shaping to enhance the international image and influence of the front door, making the front door a window platform to show the great country's demeanor and ancient capital charm, and release business value and social value. In historical blocks, the development of " community to create +cultural industry"
is different from other business districts in Beijing. In addition to the main street of Qianmen Street, the front door is a "living" district with rich alley texture and residential courtyard. Each hutong and each courtyard have their own history and stories, forming a network that intertwines business, history, culture, and folk customs. In addition to the upgrading and transformation of Qianmen Main Street, while the Sanli River and West Solution Factory in the Qianmen area are also recovering history, it is developing towards the development of communities in the old town and the development of cultural and industrialized sustainable models.
In history, in order to reject disaster and reduce disasters, the Sanli River in the front gate area was excavated as a flood road. Since then, with the creation of the outer city, a large number of people have lived on the Sanli River, forming a unique oblique street direction in the Changxiang Hutong area. The dense population further stimulated the commercial vitality of the front door.
Dongcheng District launched the Qianmen Sanli River landscape reconstruction project in 2016, restored 600 meters of ancient river channels, and penetrated 9 Hutong. As one of the core projects of the overall improvement of Qianmen East District, Sanlihe is not simply transformation of landscapes. Instead, it is necessary to create "the ancient river in the southern city and pass through the ecological river of the streets and alleys" to reproduce the life of the water village in Beijing. Zhao Juanwei said that the Sanli River Landscape Belt was opened to the public in 2017, providing a comfortable leisure environment for citizens, and has become the highlights and important nodes of public space in the Qianmen area. "In the next step, we must continue to promote the Sanli River Waterfront and Leisure Landscape to the alleys on both sides and the extension of the courtyard to promote the integration of culture and landscape. Combined with the historical buildings and cultural security units of the river to expand the high -quality public space of the river." In the future, the Western Solution Factory will use the space resources on both sides of Xixinglong Street to supplement and improve the living service facilities and cultural tourism service facilities on both sides of Xixinglong Street. Zhao Juanwei introduced that the West Solution Factory will continue the catering cultural atmosphere of fresh fish mouth snack streets, encouraging the old -fashioned catering brands to gather moderately. At the same time, modern, small, and high -end services are encouraged to enter, and the demand for residents will provide high -end business services for industries, residence and foreign business travelers. Here, community creation integrates the "culture+" industrial ecology will also become an attempt with sample significance: the 220 hospital is the former site of Xiehe Hospital, and now it has become the studio of the master 隈 隈 在 ; The transformation is "shared", becoming a long -term rental apartment with the theme of shared residence. There may be many people in
. Many people still adhere to the concept of "traditional" in the traditional business district like the front door. For example, those friends who opposed Xingbin who opened the first shop in the front door at the time. "Friends who had objections at the beginning, they had 5 years, 10 years, or even more long. Now they have said that I have said that I was right."
One attempt is exploring more new possibilities for the front door. Based on cultural self -confidence, it also makes the most historic places such as Qianmen the most active historical district update test field. In the future, all kinds of bold, novel, vibrant business district transformation, city update will continue here.
Beijing News reporter Wang Ping
Editor Wang Lin School Division Li Ming
As a manager, Zhao Juanwei has the same feeling. Qianmen’s profound history, culture and cultural relics allow history and new trends to intertwine here, but culture and history must be activated and utilized. Currently, there are 12 time-honored restaurants on Qianmen Street, 17 time-honored shopping brands, 2 time-honored brands focusing on cultural experience, and 2 time-honored brands with service ancillaries, an increase of nearly 10 compared with previous years. In addition to an increase of nearly one-third in terms of quantity, Qianmen Street has also begun to comprehensively "package" these time-honored brands: Rongbaozhai has upgraded its store and launched personalized customized products and services; Yizhao's display window has been upgraded to become It has a high-definition screen; the interior decoration of Jinghua Cloth Shoes has been upgraded to look more retro; Changchundang Pharmacy not only sells medicines, but also provides professional services such as doctor consultation and doctor massage.
Zhao Juanwei believes that as the group of young consumers continues to expand, the post-90s and post-00s generations are gradually moving to the center of the consumption stage. “They are more receptive to new things and traditional culture, and their willingness to consume is also stronger. They have a strong National fashion brands with self-expression, cultural rationality, personality and high cost performance are especially favored by young people. Therefore, the merchants on Qianmen Street should be distinctive national fashion brands. A brand with deep experience and cost-effectiveness. "
In the past two years, the Yuehema Parent-Child Script Hanfu Experience Center has focused on parent-child script board games and Hanfu experience, and the Qianmen Guochao Comprehensive Experience Center displays the history of sports development and national products and cultural creative products. As well as the main national trendy Internet celebrity brands that lead experiential consumption, such as Palace Banquet and Ice Cellar Restaurant, have settled in Qianmen. Shuanghesheng Craft Beer Bar and China Tea Unmanned Tea Room have also opened their first stores in the country on Qianmen Street. "Now when you go shopping on Qianmen Street, you won't be overwhelmed by 'Beijing Old Yogurt', 'Beijing Old Popsicle', Tea Hundred Ways , Mixue Ice City , Old Cream Cake , Guochao Tea, Jingdong convenience store comes to Qianmen Street to make this "New consumption scenarios and new business formats are becoming increasingly prosperous," Yu Qian, deputy director of the Dongcheng District Commerce Bureau, told the Beijing News reporter that during the upgrading and transformation process, the Qianmen business district has compressed the traditional catering and low-end catering structures by dynamically optimizing the format configuration. , adding cultural, sports, entertainment, parent-child and other business formats to meet residents’ “one-stop” consumption needs. At the same time, we will cultivate the development of niche and distinctive business formats, and lay out new business formats, new models and other "consumption increments".
creates cultural and tourism products, upgrading from physical shopping streets to active brands
Building maintenance and renovation, intelligent upgrade and renovation of underground parking lots, layout of block guide signage system, construction of smart business district system, and landscape The layout of sketches and urban art furniture, more than 6,000 square meters of underground waterproofing repairs, 800 linear meters of lighting glass roof repairs, 13,800 sets of lamp installation and upgrades for the main street lighting project, more than 20,000 meters of cable laying... In the past five years, Qianmen Street has The hardware is gradually upgraded. Adopting the "integration of culture, business and tourism" model and using special activities to drive the overall development of the neighborhood, Yu Qian said, this should be the most suitable "upgrade path" for Qianmen. At present, Qianmen has been approved as the second batch of national cultural export bases, and the construction of the performing arts ecosystem in the Qianmen area is accelerating.
Currently, Qianmen’s exclusive museum to explore cultural tourism products and the “Qianmen Night Tour Brand” with the theme of “Intangible Cultural Heritage·Time-honored Brands” are also being planned. Zhao Juanwei said that the next step will be to reorganize resources such as the Qianmen District’s characteristic museums, connect historical culture, catering, and interactive experience projects to form a cultural tourism product package, which will be introduced to the market through national trend-themed activities. "We are planning activities such as 'Ice Drink Qianmen Cooling Season' and 'Qianmen Central Axis Summer Treasure Hunt', combined with online mini program promotion. On the basis of the stable epidemic situation, theme activities with Qianmen characteristics and showing the national trend style 'National Chaojing Pin Festival' will also be held with everyone Meet." At the same time, Qianmen will also focus on integrating special resources such as "time-honored brand catering" and "traditional folk art performances", and combine it with the ancient opera Loutian Paradise, which has a profound cultural heritage, to create a performing arts community and a new culture featuring traditional theatrical performances. landmark.
Zhao Juanwei said that Qianmen should not only be a physical "business context" and "cultural context", but also should become a well-known event brand.In the future, more appealing and influential business promotes consumption, cultural tourism publicity, sports events, art exchanges, exhibition forums, festivals and other projects will be settled in the front door. "In the future, the front door will actively introduce Beijing International Film Festival , Beijing International Design Week , Beijing Fashion Week , Chinese Opera Culture Week, International Tourism and Leisure Conference, etc. , Large -scale forum summit and gaming chess and card sports events, multi -dimensional shaping to enhance the international image and influence of the front door, making the front door a window platform to show the great country's demeanor and ancient capital charm, and release business value and social value. In historical blocks, the development of " community to create +cultural industry"
is different from other business districts in Beijing. In addition to the main street of Qianmen Street, the front door is a "living" district with rich alley texture and residential courtyard. Each hutong and each courtyard have their own history and stories, forming a network that intertwines business, history, culture, and folk customs. In addition to the upgrading and transformation of Qianmen Main Street, while the Sanli River and West Solution Factory in the Qianmen area are also recovering history, it is developing towards the development of communities in the old town and the development of cultural and industrialized sustainable models.
In history, in order to reject disaster and reduce disasters, the Sanli River in the front gate area was excavated as a flood road. Since then, with the creation of the outer city, a large number of people have lived on the Sanli River, forming a unique oblique street direction in the Changxiang Hutong area. The dense population further stimulated the commercial vitality of the front door.
Dongcheng District launched the Qianmen Sanli River landscape reconstruction project in 2016, restored 600 meters of ancient river channels, and penetrated 9 Hutong. As one of the core projects of the overall improvement of Qianmen East District, Sanlihe is not simply transformation of landscapes. Instead, it is necessary to create "the ancient river in the southern city and pass through the ecological river of the streets and alleys" to reproduce the life of the water village in Beijing. Zhao Juanwei said that the Sanli River Landscape Belt was opened to the public in 2017, providing a comfortable leisure environment for citizens, and has become the highlights and important nodes of public space in the Qianmen area. "In the next step, we must continue to promote the Sanli River Waterfront and Leisure Landscape to the alleys on both sides and the extension of the courtyard to promote the integration of culture and landscape. Combined with the historical buildings and cultural security units of the river to expand the high -quality public space of the river." In the future, the Western Solution Factory will use the space resources on both sides of Xixinglong Street to supplement and improve the living service facilities and cultural tourism service facilities on both sides of Xixinglong Street. Zhao Juanwei introduced that the West Solution Factory will continue the catering cultural atmosphere of fresh fish mouth snack streets, encouraging the old -fashioned catering brands to gather moderately. At the same time, modern, small, and high -end services are encouraged to enter, and the demand for residents will provide high -end business services for industries, residence and foreign business travelers. Here, community creation integrates the "culture+" industrial ecology will also become an attempt with sample significance: the 220 hospital is the former site of Xiehe Hospital, and now it has become the studio of the master 隈 隈 在 ; The transformation is "shared", becoming a long -term rental apartment with the theme of shared residence. There may be many people in
. Many people still adhere to the concept of "traditional" in the traditional business district like the front door. For example, those friends who opposed Xingbin who opened the first shop in the front door at the time. "Friends who had objections at the beginning, they had 5 years, 10 years, or even more long. Now they have said that I have said that I was right."
One attempt is exploring more new possibilities for the front door. Based on cultural self -confidence, it also makes the most historic places such as Qianmen the most active historical district update test field. In the future, all kinds of bold, novel, vibrant business district transformation, city update will continue here.
Beijing News reporter Wang Ping
Editor Wang Lin School Division Li Ming
