is jointly developed by Tencent and Japan's KONAMI. The genuine " Contra : Return" action shooting mobile game will be officially opened to all players in June this year without restrictions, and just when the number of reservations continues to approach tens of millions, "Contra: Return" is also very action-packed and has reached cooperation with many otherworldly brands. Recently, "Contra: Return", which "has become popular on social media before it is released", has joined forces with the dairy giant "Yili" to "make trouble" on the streets of Beijing! What is going on? Let's do it together Go and watch!
Contra Roy Libing factory bus appears on the streets of Beijing Sparking social hot spots
Recently, many netizens in Beijing discovered on the streets that more than ten buses with the logos of Ice Factory and "Contra: Return" were out and walking through the streets and alleys of the capital. The ice-packed car body is not only printed with the images of Contra’s red and blue heroes, but also the five “Contra exclusive popsicles” with different packaging are equally eye-catching. It seems that in the coming summer, we can not only experience the new game experience craze set off by "Contra: Return" in the game, but also taste the "energy-refreshing" Contra Ice Factory outside the game!
From May 1st to July 31st, the Contra Roy Li Ice Factory Bus Outing Operation will last for three months, accompanying players from late spring to hot summer. There is also a QR code for cooperation activities on the bus. Players can scan the QR code to enter the mini-game and draw an "exclusive ice machine" to join this summer feast in advance! It is reported that a total of 12 special buses were dispatched for this event. , because all the models are double-layered, they are very conspicuous when walking on the street, causing people in the past to scan codes and take photos. This is a very successful cooperation promotion for the two major brands!
powerful alliance Soul Dou Royly's cross-border leveraging of the big market
Why should a popsicle be related to mobile games? Today's cold drink market is no longer the same as before. Products need to be positioned and the market needs to be segmented. Yili builds its own Internet brand by deeply exploring the needs of Internet users and using "Internet +". Like Contra, Popsicle is a common memory among players born in the 80s and 90s, and these players are the main force among consumers in the new era. They pay more attention to personalization and pursue quality of life.
At the same time, "Contra: Return", as the pinnacle work of a 30-year classic IP on the mobile terminal, has already received 7 million+ reservations before it was launched. Its strong appeal to players is self-evident. As a major national brand, Yili has a keen sense of current hot topics. Choosing "Contra: Return" as a partner must have taken a fancy to the storm that Contra is about to set off this summer! It is reported that this time Yili Ice The factory has reached a cooperation with "Contra: Return", and the launch of "Contra" exclusive popsicles is only the first step, and more "willful" content will be released in the future.
"Contra: Return" has formed a partnership with Yili Ice Factory. Tens of thousands of "Contra Exclusive Popsicles" will soon be put on the market to help "Contra: Return" strongly welcome unlimited numbers! Let's make it this summer We cooled off with mobile games and popsicles Summer!
About "Contra: Return"
The orthodox sequel, innovative shooting! "Contra: Return" is jointly developed by Tencent and Japan's KONAMI, the genuine "Contra: Return" action shooting mobile game. Rich barrages and weapons allow you to challenge the ever-changing battlefield; restore the classic Contra gameplay and challenge the BOSS with your brothers; innovatively add PVP competition to realize 3V3 ladder battles; continue the classic two-player mode, and everyone will team up with full firepower! Elites gather, the king returns , let us fight together and pass the levels side by side!
Go to the official website of "Contra: Return" to learn more about the game!
Add the official public account of "Contra: Return", rekindle the classics together, and complete the level side by side!
Add the "Contra: Return" mobile phone Q official account, two-person warrior, hot reservations are in progress!
