Introduction: Recently, according to the latest news, Xuanma’s egg yolk cakes are sold out, and the sales during the Mid-Autumn Festival reached 150 million yuan, which is shocking!
The Mid-Autumn Festival is often the marketing home for Chinese pastry brands.
Xuanma Egg Yolk Crisp, as the leading brand in the egg yolk cake category, is still performing well this year. With its excellent quality and good reputation, it has become the first choice for many consumers for personal use, visiting relatives and friends, and many companies to distribute holiday benefits.
Selling over 3,000+ pieces, demand exceeds supply during the Mid-Autumn Festival
In order to better cope with the explosive demand of the Mid-Autumn Festival, Xuanma Egg Yolk Crisps have resonated online and offline at the same frequency since the launch of the Mid-Autumn Festival to prepare for the Mid-Autumn Festival. Despite this, Xuan Ma’s egg yolk cakes are still in short supply.
In fact, as early as 3 months ago, Xuanma Egg Yolk Crisp launched the "100 Days Countdown to Mid-Autumn Festival" preparation poster, and the production workshop was at full capacity to prepare for this year's Mid-Autumn Festival.
As the Mid-Autumn Festival approaches, Xuanma’s online mall orders are increasing day by day. Xuanma Mall’s pre-orders are sold out until they are out of stock. Xuanma Food Flagship Store’s “99 Cost-effective Festival” sales reached 7 million+.
It is reported that during the entire Mid-Autumn Festival event (September 1st to September 30th), Xuanma Egg Yolk Crisps sold a total of 30,000,000+ egg yolk cakes through all channels, with sales reaching 150,000,000 yuan.
Pays attention to the appearance economy and has its own social attributes
As an "Internet celebrity egg yolk cake that sells 70 million pieces a year", during this Mid-Autumn Festival, Xuanma Egg Yolk Crisp has an insight into the current young people's emphasis on appearance economy, relying on The product and the brand's own characteristics have been uniquely designed in terms of visual image, and a series of Xuanma Egg Yolk Crisps Mid-Autumn Edition gift boxes, gift bags and Mid-Autumn Gift Packs have been launched.
With its excellent taste and attractive packaging, the Xuanma Egg Yolk Crisp Mid-Autumn Edition packaging attracted countless fans as soon as it was launched, successfully motivating young consumers to purchase and actively share on social media.
Accurate delivery outside the site, efficient retention on the site
A good product, in addition to excellent product strength, is inseparable from the blessing of precise operations inside and outside the site.
As an "Internet food" company, Xuanma Egg Yolk Crisp relies on its professional marketing and operations team to conduct refined and efficient operations within the site, as well as outside the site such as Xiaohongshu, Douyin, Weibo, WeChat, B Accurate placement, management and optimization of social media such as websites.
On the e-commerce platform, the dynamic score of Xuanma Food Tmall flagship store is above 4.9 points (out of 5 points), which is higher than 60% compared with the same industry, which means that more than 90% of consumers recognize it. The quality and taste of Xuanma egg yolk cake.
In addition, Xuanma Egg Yolk Crisp has more than 30,000 notes on the Xiaohongshu platform; on the Douyin platform, the number of fans of "Come on, Egg Yolk Crisp" is also as high as 300 million; Xuanma Food Flag on the site The ship store has 1.3 million+ fans...
It can be seen that with the support of precise operations inside and outside the site, Xuanma Egg Yolk Crisp has become more and more comfortable in reaching, converting, retaining and maintaining traffic.
Conclusion
Behind the popularity of Xuanma Egg Yolk Crisps is its own excellent product strength and professional operations, as well as the recognition and love of Xuanma Egg Yolk Crisps by tens of thousands of consumers. And this is the real reason why "Xuanma's egg yolk cakes are sold out during the Mid-Autumn Festival".
