EDG won.
In the League of Legends S11 global finals that just ended yesterday, the Chinese team EDG, which was not very optimistic at first, defeated the Korean team DK with a score of 3:2, winning the third S competition championship trophy for LPL. . As soon as the result of
EDG came out, it quickly took over the hot search list, and the whole network cheered for it.
Many people discovered after EDG won the championship that there were so many people around them paying attention to the League of Legends S competition.
Before this year’s semifinals, many people were worried about how popular S11 would be. After all, the League of Legends S Tournament has been held for the 11th time. The situation of being suppressed by Korean teams in the past two years makes people afraid that the finals will become a civil war between the two Korean teams, and the audience's interest may be even lower by then.
But the opposite is true.
EDG With one exciting match after another, this year's final has attracted the attention of countless gamers. Data shows that yesterday’s S11 finals between EDG and DK had a peak live broadcast popularity of nearly 500 million at Station B. The cumulative number of viewers of the S11 live broadcast increased by more than 20% year-on-year.
Not only are people watching the League of Legends S game, but more and more people are watching it. Although the large player group does not usually discuss game-related issues on social networks, their interest in game events has not diminished. Behind the data of
is the endless vitality of League of Legends.
What does "League of Legends" mean in China? It is a game that has been in operation for 12 years and has a huge user base. Celebrities including Jay Chou and Ding Junhui are also die-hard fans of this game. It has become the youth and belief of the generation of young people born in the 1990s and 2000s.
In our popular online culture, League of Legends is everywhere.
Take the "Lord of Shadow Stream" who once burst out of the circle from Station B. This video actually doesn’t have much special features. It’s just a middle-aged man who loves to dance. He is wearing autumn clothes and twisting in front of the camera to the tune of disco music and avatar special effects.
However, after this video was uploaded to Station B and was titled " the master of video streaming ", it became popular overnight.
On station B, this short 14-second video has received nearly 87 million views so far.
The key to its popularity lies in the title "Lord of Shadow Stream". Lord of Shadow Stream - Zed, is a melee assassin in League of Legends. His unique skill is that he can release a clone, which is similar to the clone in the video.
The chemical reaction produced by the combination of the two instantly awakens the players' hidden memories and creates inexplicable laughter.
Even an emoticon pack will involve the pan-League of Legends culture.
For example, this Wang Sicong emoji of eating hot dogs. This is a picture captured by netizens when Wang Sicong was watching the S8 finals. As the IG team he formed won the first S competition global finals championship in LPL history, this magical picture also became popular.
It is no exaggeration to say that after these years of development, the pan-League of Legends culture has been deeply implanted in the genes of the Chinese Internet, including but not limited to various forms derived from games, live broadcasts, and arenas. Memes, buzzwords, emoticons, etc.
Moreover, this cultural ecology is constantly iterating itself, showing strong vitality.
For example, during this year’s S11 finals, I believe everyone was blown away by the word “7777”. "7777" is not a new word. It first came from director of EDG's veteran player Clearlove. After his defeat in S6, he changed his ID to Clearlove7, which meant that he would compete in the S7 season, so the number "7" became indissoluble with EDG.
Iceland, the venue for this year’s S11, is exactly 7,777 kilometers away from the geographical center of China. Although the factory director is not in EDG’s S11 team this time, everyone believes that the will of the factory director “7” has been taken to Iceland.
With EDG winning this time, the "7777" meme became popular again and was well known to almost all viewers who follow S11.
Of course, these cultural phenomena are currently rooted in the game itself.
In addition to the game, there is a broader "universe" of League of Legends. The most obvious thing is that thanks to the "second creation" of some players, League of Legends has been given a meaning beyond the game itself, and then bursts out with boundless vitality.
For example, as S11 is about to start, Station B’s UP leader @slashplayer Uncle Ji produced an underwater Chinese-style dance promotional video called "War" to support the LPL. In the short film, dancers in red beat war drums underwater, and four war flags waved in the sparkling water. The heroes used their skills wantonly, or the raptors swung their tails, or came with swords. The UP leader expressed his warmest blessings to the LPL team in the most gentle way.
Sometimes, fields that seem to have nothing to do with League of Legends can also create fantastic linkages at Station B.
For example, last year, LGD lost two consecutive games in the qualifying rounds and bid farewell to the S10 World Championship. Many netizens found it unbelievable.
has UP The host commented on this game in the tone of former international player Fan Zhiyi , and the effect was surprisingly good. In particular, the sentence "LGD has no shame" has become a famous saying in the e-sports circle and resonates with countless players.
Another UP master named @Ohhoow combined the sound effects and skill special effects in League of Legends to turn League of Legends, originally a moba game, into a music game.
It can be said that "League of Legends" is more than just a game. It can cross borders with any elements such as national style, football, and dance. Its boundaries completely depend on the imagination of netizens. And this will continue to bring new audiences to the game.
This year, as the exclusive copyright live broadcast platform of League of Legends, B station is obviously constantly expanding the boundaries of this game.
For example, in order to allow the game to reach a wider group of people, Station B has specially launched a barrier-free live broadcast for hearing-impaired players. In the live broadcast room of Station B, you will see sign language teachers. In addition to simultaneously broadcasting game results and player interviews, they also opened small sign language teaching classes to teach players how to explain professional skills such as first blood and last hit in sign language. noun.
This approach has won praise from many players.
As mentioned in the comment area, no matter whether you are a person with congenital or acquired disabilities, everyone's love for games is actually the same. Hearing-impaired people have always been there, we just never realized they existed.
Now, Station B has seen their existence, which has given the game League of Legends a strong humanistic color.
It is the joint efforts of game parties, players and platforms that have given League of Legends such a long-lasting vitality and can still attract countless audiences more than ten years after the server was launched.
Even though many old players are no longer familiar with the gameplay of the game due to version updates and work pressure, and do not log in to the game often, their attention to the game culture has never been eradicated.
For old players, League of Legends is not only a game, it is also part of the youthful memory of a generation.
