singer Mao Buyi , formerly known as Wang Weijia, debuted in the talent show in 2017. Recently, some media reported that many related trademarks related to Mao Buyi have been registered, and some companies even applied for a trademark called "Mao Buyi".
↑Singer Mao Buyi (data map)
Red Star News reporter found that 16 of these trademark applications have been deemed invalid, and 20 trademarks are in the "awaiting substantive review" stage. One of the trademarks that is in the stage of "waiting for substantive review" is "hair is not easy to fall off". It is a trademark applied by a hotel management company in Xi'an for toothbrushes and other products.
Currently, only two trademark registrations for "Mao Buyi" have been completed, both of which are owned by Wahjijiwa Entertainment (Tianjin) Co., Ltd., and this company is Mao Buyi's company.
Mao Buyi is not the first person to have celebrity names registered as trademarks. Yang Mi, Huang Bo, Zhou Dongyu, , Lin Chiling, etc. have all encountered this before.
Can celebrity stage names be used as trademarks? In response to this controversial topic, the Supreme People's Court issued a judicial interpretation on July 11, 2017, which gave the answer: "A party claims the right to a name by using a specific name such as a pen name, stage name, translated name, etc., and the specific name has It has a certain degree of popularity and has established a stable corresponding relationship with the natural person. If the relevant public refers to the natural person, the People's Court will support it. "
" Mao Buyi" has multiple related trademarks been registered? A company applied for the "hair is not easy to fall off" trademark to produce toothbrushes
html On July 22, a Red Star News reporter inquired through the State Intellectual Property Office Trademark Office official website: As of July 20, 2020, there were 44 items involving "hair is not easy to fall off" Trademark application information.Tianyancha shows that the application period lasted from 2017 to 2019, and 16 applicants participated in the application, involving 18 leather leather goods, 41 education and entertainment, 03 daily chemical products, 30 convenience food, 35 advertising sales, 21 kitchen sanitary ware, etc. category.
In these trademark applications, not all trademarks were successfully registered. 16 trademark applications were deemed invalid, 20 trademark applications were in the "waiting for substantive review" stage, 6 trademarks were in the " preliminary review announcement " stage, and only 2 trademarks have been registered.
There is indeed an applicant for the trademark "hair is not easy to fall off" that is widely circulated on the Internet. In November 2019, a hotel management company in Xi'an applied for the trademark "hair is not easy to fall off". The category is 21 kitchen sanitary ware. The goods/services applied for the trademark include: electric toothbrushes, electric toothbrush replacement heads, non-electric toothbrushes, makeup brushes, cosmetic brushes Scrapers, cosmetic utensils, manual toothbrushes, toothbrushes, toothbrush boxes, toothbrush holders, etc. Currently, the trademark is still in the “waiting for substantive review” stage. Today (July 22), a reporter from Red Star News tried to contact the company, but the call was hung up many times, and as of press time, no reply had been received.
In fact, some photos and videos of toiletries have been circulated on the Internet before, named "toothbrush with non-shedding hair", "comb with non-fabricated hair", "razor with non-fabricated hair" and "paper towel with non-fabricated hair" "wait. Relying on Mao Buyi's fame, "toothbrush with non-shedding hair" once became a hot search topic on Weibo.
↑A toothbrush with hair that does not fall off easily is circulated on the Internet. The picture is based on the lint-resistant paper towel circulating on the Internet
↑. According to the Internet
only Mao Buyi’s company has successfully applied for the “Mao Buyi” trademark and is applying for registration in multiple categories
Tianyan check shows that in the completed “Mao Buyi” trademark registration, the applicants are Wajijiwa Entertainment (Tianjin ) Co., Ltd., the categories are 16 office supplies and 21 kitchen sanitary ware, and are valid until 2029.
Wow Entertainment (Tianjin) Co., Ltd. In addition to successfully applying for the "Mao Buyi" trademark in the above two categories, 42 website services, 24 fabric bed sheets, 18 leather leather goods and other categories of "Mao Buyi" trademark applications are currently in "Waiting for substantive review" stage.
In addition, Horgos Wow Entertainment Culture Co., Ltd., a wholly-owned subsidiary of Wow Entertainment (Tianjin) Co., Ltd., is also applying for a multi-category trademark for "Mao Buyi".
What is the origin of Wow Haw Wow Entertainment (Tianjin) Co., Ltd.? Why focus on so many "Mao Buyi" trademarks? According to
public information, the legal representative of Wow Wow Entertainment (Tianjin) Co., Ltd. is Long Danni, which was established in 2017. According to its official website: Wow Wow Entertainment Culture Co., Ltd. was established in early 2017. It focuses on "trend idols" and "music idols" and is committed to establishing an independent, value-based, influential and interesting youth culture company. The company's artists currently include Mainland men's idol group X Jiu Youth League, popular contestant "Tomorrow's Son" Mao Buyi, etc.
In other words, Mao Buyi is an artist under the company.
Mao Buyi fans speak out: Trademark registration regulations are strict and I believe in the law.
What is the attitude of Mao Buyi’s company and Mao Buyi’s fans towards such trademark registration?
html On July 22, a reporter from Red Star News tried to contact Mao Buyi Studio and Wow Wow Entertainment (Tianjin) Co., Ltd., but as of press time, no reply had been received.On Weibo, there are also many Mao Buyi fans discussing this matter.
html On July 21, netizen @PaciQi281, who was certified as a "big fan of Mao Buyi Chaohua", said: "Currently, the only registered trademarks are Wowha's 16 types of office supplies and 21 types of kitchen utensils. Others show that the trademarks are invalid and substantive. Review or preliminary announcement status. my country's trademark registration is still strictly regulated. I believe in the law. "@PaciQi281 believes that such trademark squatting "can't be said to be good or not, but there will be certain commercial risks if it is unrelated."
Some fans of Mao Buyi feel that this is diverting traffic to some Apps. "I even suspect that the original blog is diverting traffic to a certain App. The messages that are expected to attract a lot of attention are all related to a certain App." Some fans also feel that Mao is diverting traffic to a certain App. Trademark registration scope that is not covered by Yi’s company Wei Haoguang said, "Excavators (Wow) are also involved in office supplies and kitchen utensils." Some fans are curious about the purpose of registering trademarks, "Is registering these trademarks mainly to prevent others from rushing to register? Or do you really want to produce products? ?”
↑Trademark registration process.
