Beijing News (Reporter Qu Xiaoyi) Christian Louboutin (hereinafter referred to as "CL"), a French high-end shoe brand marked by red soles, recently announced that Wang Junkai has become the brand's first global spokesperson. Public information shows that CL was founded by French

2024/12/1922:27:33 hotcomm 1064

Beijing News (Reporter Qu Xiaoyi) Christian Louboutin (hereinafter referred to as "CL"), a French high-end shoe brand marked by red soles, recently announced that Wang Junkai has become the brand's first global spokesperson.

Public information shows that CL was founded by French designer Christian Louboutin and opened its first store in Paris in 1992. The brand's heels feature red soles, said to be inspired by the designer's assistant's red nail polish. Since its inception, CL has been favored by celebrities. Lady Gaga, Sarah Jessica Parker, Gwyneth Paltrow, Victoria Beckham are all loyal fans of the brand. , " Sex and the City " and other popular film and television works, there have been many scenes of the heroine wearing CL red-soled shoes.

The red-soled shoe trademark that made CL famous also caused a lot of trouble for it. Over the years, CL has defended its iconic red-soled shoe patents many times and resorted to court to apply for trademark protection, including accusing Inditex Group's Zara and Dutch high-street fashion retailer Van Haren of allegedly infringing on the design of red-soled shoes. patent.

In addition to high heels, CL also owns men's shoes and handbags, decorated with rivets and a tough style. It started its beauty business in 2014 and successively launched nail polish, perfume and other products. The "Queen's Scepter" lipstick, which was first sold in 2015, is extremely popular. High, it is called "radish cube" by Chinese consumers.

Since 2008, CL has opened stores in Shanghai and Beijing. According to its official website, the brand currently has 15 stores in mainland China. In recent years, CL has paid more attention to the Chinese market and launched limited editions for Chinese Valentine's Day and Spring Festival. At the end of 2019, it opened an official beauty flagship store on Tmall. In July 2020, it opened an official flagship store to sell shoes, handbags, etc. Industry insiders analyze that the brand’s choice of Wang Junkai as its first global spokesperson shows its determination to deeply explore the Chinese market and get closer to young consumer groups.

The SUPER LOUBI series displayed by Wang Junkai includes high heels, men's and women's sports shoes, men's handbags, etc. It incorporates elements such as flowers, Love letters, and Venetian masks. The colors are bright and the patterns are full of childishness. It is currently available for pre-sale at the brand's Tmall flagship store. , among which Wang Junkai’s same sports shoes are pre-sale for 8,900 yuan.

Beijing News reporter Qu Xiaoyi

editor Li Zheng proofread Chen Diyan

picture Christian Louboutin official Weibo screenshot

Source: Beijing News

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