The Paper reporter Gao Dan
html On August 18, the " National Badminton Changhong Pride of China" 2022 Chinese Badminton Team's World Championships Exhibition was held in Beijing. The 2022 Badminton World Championships will be held in Tokyo from August 22 to 28. The Chinese Badminton Team has a total of 7 singles players and 7 doubles pairs registered to participate, of which the women's singles and women's doubles have reached full participation. Youku Sports will broadcast the entire event live for more than 10 hours a day, and will invite world champions such as Lin Dan, Bao Chunlai, Gao Ling, Cai Yun, Li Xuerui and other Internet players in the live broadcast. Master Wang Xiaoyu, college teachers Xu Dapeng, Wang Yi and others served as guest commentators. This is also Lin Dan's commentary debut. At the same time, the platform will also produce planned programs such as game highlights, top five balls, celebrity interpretations, professional voices, and national badminton frontline to provide users with more badminton content.
In the upcoming World Championships, Bao Chunlai will be the guest commentator for the World Championships broadcast. Bao Chunlai has participated in more than 20 World Championships. During the press conference, he shared that he had two World Championship experiences that impressed him deeply: " When I participated in the World Championships for the first time I was very happy to defeat my favorite opponent. The second most impressive experience was the 2006 World Championships in Spain. There were many very strong players. In the final, it was me and Lin Dan wearing white and red clothes. , he wears green clothes basically every time. When it comes to the semi-finals and finals, the sponsor will send us clothes. Green is my lucky color, but I didn't expect that I would wear red clothes in the finals. I won the first game and lost the second. After losing the third game, I thought if I wore green, I might win the second game.”
Bao Chunlai also said that the World Championships is the most important event for athletes besides the Olympic Games. Every competition is to win honors for our country and team. From a personal perspective, the World Championships reflect personal value and personal ability. is the highest.
Talking about the game commentary, Bao Chunlai said: "The commentator is like a coach. The athletes are playing on the court with all their strength. As a coach, you have to look at it from a very objective, calm and comprehensive perspective. It is the same as a commentator. I have had some professional experiences. , I will use more professional techniques, including psychology and tactics, in a more popular way "
The interaction between Chinese badminton and the media and the transformation of badminton players," Wang Yuyan, executive editor of "Badminton" magazine, said: "The relationship between the badminton team and the media has always been very good, from the Li Yongbo era to now. Jun Zhang Chairman, Media and Movement Players complement each other. We also hope to see the media show more of the athletes in front of and behind the scenes, and hear more stories about the athletes. "But in my observation, the people who play and watch the game do not overlap. People don’t necessarily play ball, especially when I saw survey data that 40% of many women are star-chasers. The badminton team members are very good-looking. Xiao Bao and Shi Yuqi have a large fan base, and many people come to watch the game, so their participation in the live broadcast of the game can also attract more attention. At the same time, the small ball project is separated by a gap. It’s hard to overcome, professional athletes are more familiar with tactics, routines, and ways to win, and they can give more back to the audience,” Wang Yuyan said. Zhou Xianguan, the exclusive copyright commercial agent of
Badminton World Federation (BWF) and general manager of Infront China, said, “Badminton is one of the most popular and popular sports in Asia, and it is developing rapidly around the world, but for me Say, I prefer to think of it as an absolute A global sport with a 'Chinese heart'. In China, any major badminton event has more than 300 million Chinese fans and extremely high local viewership. "
It is reported that more than 600 million people in China are involved in badminton. This sport has been connected, and 300 million people are actually involved in badminton.We have been doing various so-called big-ball sports before. Whether it is basketball or football, the ratio of men to women is seriously imbalanced. It is basically 2:8, and at most 3:7. Male users account for the vast majority. Most, but badminton is 6 to 4 or 5.5 to 4.5. Badminton is a sport for both men and women.
This also gives the platform new considerations for this sport. Shen Yan, Vice President of Commercialization of Youku, said: "We have reached a five-year long-term cooperation with the World Badminton Federation. We have Thomas Cup , Uber Cup Live broadcast of the upcoming World Championships, Sudirman Cup and other badminton world competitions, I We have found that high-frequency words such as challenge, resilience, ability to fight, fighting spirit, and hard work are the core of China's pride. We will also rely on innovative technologies and methods to present this sports charm. In addition to replaying game highlights, live events, expert interpretations, and conferences. According to Ka Interpretation, we will also plan the national badminton frontline connection and create a sports live broadcast room to share sports knowledge, athletes’ outfits, and demonstration teaching.”
Editor in charge: Hu Jie
Proofreader: Zhang Yan
