The digital album of Jay Chou's new album "The Greatest Work" was officially launched. .8 million copies were sold in less than 112 hours, with total sales exceeding 100 million. Which buyer are you?
The topic about Jay Chou has been busy for half a month.
As soon as the MV for the prelude song of Jay Chou's 15th solo album was released on July 6, it immediately started to flood the hot searches, and achieved over 100 million plays in just three hours.
This astonishing influence is unparalleled in the Chinese music scene, making countless "outstanding fans" call him "the madman of the generation, the king of music" . Under the spotlight, re-creations and interpretations of the "The Greatest Work" MV have begun to bloom everywhere.
In the MV, Jay Chou traveled to Paris in 1920 by playing the piano, and met with Magritte, Dali, Sanyu and other artistic masters. The dazzling details and Easter eggs made fans lament that they can't understand Jay Chou's MV without any common sense about art.
In fact, the 1920s when Jay Chou transformed into a time traveler was not entirely a nostalgic time travel. Jay Chou, who debuted for more than 20 years, has always been a representative of trendy culture. So this time, how does Jay Chou's musical vision in "The Greatest Work" overlap with the latest trendy concept of the metaverse?
1
Surrealism
The entrance to the metaverse
When Jaylen traveled through the piano and entered the magnificent "Blue Train" restaurant, the first artist he met was Belgian painter Rene Magritte . He placed the green apple "transformed" by Jay in front of him, which corresponded to his famous painting "Children of Men".
Then Jaylen came to Spanish painter Salvador Dali and gave him a bent spoon: "I borrowed your bent spoon for inspiration and you don't have to give it back to me. Is it the wall clock or the cheese that melted? The lobster You didn’t even answer me on the other end of the phone.” The bent spoon, melting clock and lobster phone in the lyrics are all representative works of this painter with a mustache.
Magritte and Dali are both representative painters of surrealism . The so-called surrealism, derived from psychologist Freud's subconscious theory , is committed to blending the concept of reality with instinct, subconsciousness and dream experience to achieve absolute and surreal situations.
Surrealist artists used "surreal" and "super-intellectual" dreams and hallucinations as sources of inspiration to create unconstrained works of art. They believe that only this "unconscious" world that transcends reality can restore the true face of objective facts.
At the beginning of the birth of the metaverse, it also had a lot to do with surrealism.
The concept of the metaverse comes from a surreal digital space "Metaverse" described in the science fiction novel "Snow Crash" by American writer Neal Stephenson. Just like Jay traveling through time and space in the MV, interacting and laughing with art masters, people in this virtual space can also cross geographical barriers through their own "incarnations" and see "dreams" that are impossible to see in reality. middle man".
They socialize with each other, spend their leisure time, and can spend their income as they please. In 1920, Surrealism was still a vision of avant-garde artists. Today, metaverse technology makes surrealism gradually become a reality.
2
Lang Lang, Sanyu and Jay Chou met in the social metaverse
During Jay Chou's trip to Paris, the third artist to appear was Chinese painter Sanyu . This Chinese nobleman who has lived abroad all his life not only pursues spiritual freedom and creative freedom throughout his life, but is also a "social expert" . Xu Beihong, Jiang Biwei, Pan Yuliang, Shao Xunmei, Liang Zongdai, Xu Zhimo and other celebrities during the Republic of China are all in his "circle of friends". In the
MV, Sanyu asked Jay Chou to give his painting to Xu Zhimo, and then introduced Lang Lang to Jay Chou. The two musicians immediately started a wonderful "piano duel". The onlookers can't help but sigh, this is the "social metaverse" of artists!
Just as Jay envisioned in the MV, in reality there is already a metaverse interactive community based on digital art.
In April this year, China’s first online exhibition VR + mobile art metaverse community “Meta The Other Side” officially launched on iQiyi Qiyu VR. In this metaverse art community, users can not only appreciate the artworks displayed by artists in the virtual space, but also interact with their favorite artists in real time across time and space.
On the other side of Meta, residents of "Yuan" can meet online to watch exhibitions, share their own artistic ideas, and build a free art space. No matter how niche your hobbies are, you can find like-minded "friends" in the social metaverse.
Nowadays, major manufacturers have entered the social metaverse . The social giant Facebook changed its name to Meta, Baidu launched the metaverse social APP "Xirang", Byte launched "Party Island", and Inke changed its name to Yinguniverse...
Although the current The social metaverse is still in its infancy, but as time goes by, "face-to-face" making friends with strangers through paintings and music will turn from Jay's MV into a reality within reach.
3
What grows from the lonely branch are XR flowers
In the interaction with Sanyu and Monet, Jay performed a little magic trick of "turning into a flower with bare hands" .
He made Sanyu's dead branch bonsai bloom with colorful flowers, and took Monet's "Water Lilies" from oriental ink paintings.
When the virtual flowers slowly bloomed in Jay's hands, the artistic concepts of the East and the West met in an instant, and we couldn't help but think of XR technology.
XR is the abbreviation of "extended-range" . In the future, our interaction method will transform from 2D interaction to more vivid and efficient 3D interaction.
The 3D visual interaction system includes virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies. These technologies are collectively called "extended reality" (XR).
If the Metaverse is the large framework for the future form of the Internet, XR technology is an indispensable and important tool for realizing this concept. For artists, XR technology will become the new "brush" and new "music score" in the metaverse era, helping them achieve artistic creation without boundary restrictions.
4
The virtual reality boat
Quietly traveling to and from the coast of the metaverse
In time and space travel, Jaylen traveled in 1920 In Paris, France in the 1990s, I saw the beautiful scenery painted by painters such as Matisse's coast and Van Gogh's starry sky. Just like we can enjoy the scenery around the world in the metaverse without leaving home.
In the real world, we can only see the current appearance of historical sites. But in the metaverse, you can also take a "journey through time and space" like Jay, and go back to any era you want to go back to.
For example, the Metaverse project "Datang·Kaiyuan" jointly created by Xi'an Qujiang Datang Evernight City Culture and Commerce (Group) Co., Ltd. and Taiyi Group is based on the historical and cultural background of the Tang Dynasty.
The production team will build an architectural sand table of Chang'an City in Tang Dynasty according to the real scale one to one, creating an ancient Chang'an City with millions of residents. "Datang·Kaiyuan" is like the "mirror virtual world" of the Everlasting City of the Tang Dynasty. You can stroll through the streets of Chang'an City in the Tang Dynasty and experience immersive virtual travel .
5
The inspiration for creation
was born in the metaverse
Some people say that "the greatest work" refers to the works of art masters, and some people say that Jay Chou is "self-selling and boasting" ”, after all, he is the “King of Music” in the Chinese music scene.
But no matter what, great works of art always require a collision of inspiration . Jay's tribute to the history of art was inspired by his "spiritual friendship" with the masters over the years. Jay fans all know that he has long been a senior art collector. Art collector Chen Taiming once spoke highly of him: "As a collection of modern and contemporary art, no Asian singer can match it."
And this MV is where Jay presents his creative ideas in the form of music. The result comes out. He transformed into a "magician" and through bold imagination, traveled through time and space to communicate with the masters and create a new "Greatest Work".
People today draw inspiration from the creations of their predecessors to create new things, just like the application of the Metaverse in the field of education. In the metaverse, just like Jay Chou visiting the great artists in history, we can also visit experts in various fields and receive guidance from the masters through direct dialogue and communication.
ACAI, one of the world’s top AI academic conferences, has held its 2020 seminar on Nintendo’s “Animal Crossing: New Horizons”; in order to prevent students from missing the graduation ceremony due to the epidemic, Communication University of China held a seminar on the sandbox game “Minecraft” "The campus was rebuilt, and the students transformed into game characters and gathered together to complete the ceremony...
The education metaverse is no longer a fantasy, but has gradually integrated into reality.
It is human instinct to seek knowledge, and education will also usher in new changes with the update of technology. In the education metaverse, students no longer need to compete to be “question experts”, but can obtain personalized teaching experience and flexibly apply the learned knowledge to reality. Perhaps in the future, more inspiration will emerge from communication and interaction to form the "greatest work" in the metaverse.
Author: Wu Yingru Typesetting: Luo Weiling
The picture comes from Q Zai’s Internet surfing. If there is any infringement, please contact the background and Q Zai will delete it~
