The "veteran" singer Pinguan, who is 50 years old this year, probably never imagined that at the end of 2021, his son would become popular again by covering his own songs in " The Flashing Band ". On the other side, Alan Tam, Zhou Chuanxiong, Zhou Hui, Xu Ruyun, etc. who have not been seen for a long time also entered the audience's view again through " Time Concert". In addition, " Greater Bay Area Brothers", which became popular again with "'s overcoming difficulties, ", has not diminished in popularity. In pursuit of victory, several spin-off programs have been launched, and the response has been good.
In the past year, the draft has been sluggish, newcomers are absent, and the "hit rate" of the variety show market has continued to decline. However, "passed" and "veteran" artists have come back one after another, ushering in the second spring of their careers. What does this phenomenon mean for the variety show industry? What revelations has it brought to us?
Traffic supremacy is a thing of the past
"Outdated" and "veteran" artists welcome spring
Since the era of music variety began in China, 2021 will undoubtedly be the most difficult year. There are no "Singer", " Band's Summer", " I am a singer-songwriter " and "New Rap" are no longer popular idol talent show programs for many years. It is difficult for music variety shows to break out of the industry and become hits, and the music industry itself is also facing pain points and problems.
In the variety show market in recent years, traffic is king. From " Idol Producer " to " Create 101", from " Youth With You " to "Produce Camp", an endless stream of idol talent show variety shows are madly seizing the market, bringing huge traffic and revenue. It also laid hidden dangers for the subsequent suspension. Coupled with the accelerated iteration of the new generation of artists, the business level has not improved, but the traffic flow has become more and more proficient.
For this reason, the State Administration of Radio, Film and Television issued a document to strictly control idol development programs and resolutely resist the traffic-first trend in talent shows. If we talk about labels such as "idol", "fan circle", and "hitting the charts", they were once the "business experience" of some music genres that remained invincible. So, now that this fig leaf has been torn off, it’s time to think carefully about how Xiayin Zong will go in the future.
After the Qing Dynasty, the variety show market continues to adjust itself and find new ways out. Many variety artists are still waiting and watching, confused, and trying to make changes. Many music genres prefer to invite "veteran" artists with both political integrity and talent, focusing on emotional marketing and overall "de-traffic".
Take Mango TV "Brother Who Overcomes Troubles" as an example. Some of the brothers invited were once "top-notch", but they were quickly photographed on the beach by the tide of the times. Some of them were unappreciated for their talents and still don't know about them. What is it like to be "top"? Fortunately, "gold always shines." As long as they are given an opportunity and a platform, their dreams can become reality.
is different from "Sister Riding the Wind and Waves", the competition between the brothers is more Buddhist, mainly focusing on singing and acting, and is full of brotherhood. Jordan Chan , Nicholas Tse and Lin Xiaofeng "Young and Dangerous" are back, and the song "Friendship Years" makes people immerse themselves in the prosperous era of Hong Kong movies. On the first stage, Chen Xiaochun's song ", the all-powerful red man " and Xie Tianhua's song "So You Don't Want Nothing" directly made the audience "young again".
Looking at the fourth quarter of 2021, the music variety "Time Concert" and "Flashing Band" performed more brilliantly. Among them, Mango TV's "Time Concert" aims at the new model of "music + story" music variety program, allowing people to listen not only to the song, but also the story behind it. In the show, you can truly experience the charm of music, and you are surprised to find that a song can have such diverse interpretations. For example, Zhang Jie mix-pop version of "Above the Moon" perfectly interprets the rhythm and vitality of youth; Ren Xianqi put a chivalrous tenderness on Sa Shuang's "Free Flying"; Lin Zhixuan sang " Notepad "In addition to sadness, there is a sense of freedom and freedom that dares to say goodbye to the past.
Different from previous music variety shows, Zhejiang Satellite TV "The Shining Band" breaks away from the traditional music competition program. There is no mentor and no elimination system. All guests are contestants, and the purpose is to make music friends. Among them are many seniors in the music industry, including rock veterans such as Zhang Chenyue, Diplodocus, Zhou Xiaoou, and Su Jianxin, as well as contemporary music figures such as Zhang Chu and Pin Guan who have not been around for a long time. On the first stage, classic songs such as "Love Me or Not", "Princess", "Broad Sea and Sky", "I Will Love You Even to Death" and "Xian'er" were sung one by one, leading the audience to quickly travel through time and space to freeze memories.
Listening to these familiar music and reconnecting with the old song in the memory makes people feel like they have returned to that unforgettable era and reminisced about the lost youth. No wonder some netizens lamented, "This is not a variety show, it's several eras coming to you."
Old songs are sung and new ones are frequently released.
What remains unchanged are the good memories of those years.
The sudden outburst of these "veteran" artists after a long period of silence will always evoke everyone's collective memories.
Many viewers said:
"The 50-year-old Ping Guan still has a teenage voice when he speaks. When he sang " I love you very much ", he felt like his youth was back."
"When I saw Zhou Chuanxiong, I was reminded of his " Qinghua" ", "Dusk", "Winter's Secret" and other classic songs. It seems like just yesterday, my roommate and I were listening to "Blue Flower" in the dormitory, playing the guitar and telling jokes. "
" The brothers in the Greater Bay Area sang "". "The Love of the Year " makes me cry. Things from that era are particularly touching. When I hear it, I feel like my heart is being shocked. Many pictures flash through my mind, and I feel a sense of nostalgia."
Recently, Pingguan, whom they had not seen for a long time, participated in "The Flashing Band". In order to encourage their father, their son and daughter recorded a video, the soundtrack of which was the son's cover of " The Door Is Not Locked ". Originally there was only a short chorus, but because of its clear voice and melodious singing, it has received praise from many people. Under constant calls from netizens, Pinguan asked his son to record a complete version alone. Not long after it was released, the number of comments instantly exceeded 10,000. "The Door Is Unlocked" is a song released by Pinguan in 2004. It has become popular again in a new way after 17 years, which shows that classic works will never go out of style. What may have failed to become popular is just an opportunity.
" I'm sorry " is a song released by Jordan Chan in 2003 and is deeply loved by the public. After many years, he will use this song to compete in his solo solo in "Brother Overcoming Troubles". However, Jordan Chan did not mean to "fried rice", but reinterpreted the song in the image of a clown. The stage design incorporated classic scenes from the movie, and also added performance elements of dance and stage drama, so that it would not make everyone feel the same. , and at the same time, people can see his growth and accumulation over the years.
When the audience saw Chen Xiaochun, Pin Guan, Zhou Chuanxiong and other singers re-singing classic songs, all the dusty good memories returned. In the process of adapting and covering their works, the audience also subverted and reorganized the songs and memories, establishing a new connection between music between the present and the past, classics and innovations. At the same time, it also allows more young people to re-recognize these outstanding musicians and classic works. Is it not an accident that
became popular again?
Only by being loyal to your work can you go further.
Will he be eliminated by the entertainment industry if he does not continue to output his works? Not really.
In the fast-moving consumer goods era, newcomers are in charge and traffic is king, but this does not mean that “old” artists are not competitive. Relatively speaking, "new" idols can trigger more topics, bring more traffic and capital, and quickly occupy the fast food consumer market, but they are also updated more frequently; "old" artists, through the accumulation of time and People who have been tempered by life are often more experienced, and their works can withstand the test of time and remain new over time.
In the Douyin account of "Time Concert", the one with the highest number of likes is "Promise" by Zhou Hui and Alan Tam. Many netizens wrote their own stories about this song in the comment area, and some people watched it. Zhou Hui, who had not seen her for a long time, lamented that "time cannot stop, but music can" and "some people don't need to be famous all the time, as long as they open their mouths, they are still the youth of many people." Pinguan's son made "Door Unlocked" a hit, and it was the song's sudden popularity that made fans who grew up listening to Pinguan's songs realize that the singer they had liked was now married and had children. 8 years old.
The reason why the veterans of the music industry can return to the public eye is because their works are of high quality and are still loved after many years; their people are also reliable and worthy of everyone's memory. Both are indispensable. They are like a jar of aged wine. As long as someone opens the lid and gets closer, people will be intoxicated.
The popularity of these "veteran" artists also proves the truth. Whether you are really popular or not is not decided by your youth, nor by your traffic. In the end, it still depends on your work and character. The same is true for music variety shows. In the end, they all have to return to the music itself. Instead of looking for traffic and popularity, it is better to come back and do music programs in a down-to-earth manner.
